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1 of 1 people found the following review helpful:
4.0 out of 5 stars
They don't write books like this anymore,
By
This review is from: Wally Olins on Brand (Paperback)
When was the last time you read a book outside of your own field and understood every concept? That's On Brand. After almost 20 years in this industry I have grown sick and tired of having to fine-tune my vocabulary with every book and every client. Not so with On Brand. Mr. Olins reminds us that sharp ideas don't require fancy dress. If you have to read one book on brands, this should be the one. Otherwise, read some philosophy, Italo Calvino's "6 Memos for the Next Millenium" or Herman Hesse's "Sidharta": you will learn much more about identity and communication than most books that purport to bring clarity to these subjects.
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Wally Olins on Brand by Wally Olins (Hardcover - Apr. 2004)
Used & New from: $7.71
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