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Walmart: Key Insights and Practical Lessons from the World's Largest Retailer Paperback – May 15, 2012


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Walmart: Key Insights and Practical Lessons from the World's Largest Retailer + The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and HowIt's Transforming the American Economy
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Product Details

  • Paperback: 240 pages
  • Publisher: Kogan Page (May 15, 2012)
  • Language: English
  • ISBN-10: 0749462736
  • ISBN-13: 978-0749462734
  • Product Dimensions: 9.2 x 6.3 x 0.6 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #694,143 in Books (See Top 100 in Books)

Editorial Reviews

Review


""Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business."" 
-- Phil Lempert, Supermarket Guru and editor The Lempert Report 

""Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have done a terrific job."" -- Brian Sharoff, President of the Private Label Manufacturers Association (PLMA) 

""What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories."" -- Robert Morris

""[A] well-researched case study...Business students and owners will benefit from the unique perspective Berg and Roberts provide. They offer a peek 'behind the curtain' and access to information rarely shared."" -- Foreword Reviews 

""Berg and Roberts draw on their extensive research to provide significant insights and a unique perspective into Walmart's growth from a regional retailer to the world's largest distributor of consumers good and services. They trace Walmart as a competitor, to Walmart as a trend setter, and perhaps even a model to which contemporary global marketers will look for their own success...with a penchant for detail, [they] thoroughly examine the tremendous influence Walmart has had and continues to have on global marketing...an objective commentary on Walmart's organizational leadership and ability to innovate and adapt to the realities and challenges of the future competitive arena...Summing Up: Recommended."" -- CHOICE

About the Author


Bryan Roberts
has spent over ten years as a Walmart analyst and has gained great understanding of Walmart's strategies, objectives and achievements. He is Retail Insights Director for Kantar Retail EMEA (Europe, the Middle East and Africa), based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at Planet Retail, a leading retail analyst firm.

Natalie Berg has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. Her main expertise lies in areas such as private label, merchandizing, pricing and shopper-centricity. She is a Research Director at Planet Retail, a leading retail analyst firm.

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Customer Reviews

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Most Helpful Customer Reviews

Format: Paperback
As this book's subtitle suggests, Natalie Berg and Bryan Roberts share "key insights and practical lessons from the world's largest retailer." Ironically, Walmart's globalization initiatives did not kick into gear until after founder Sam Walton was succeeded by David Glass in 1988, 26 years after Walton opened the first Walmart Discount City store in Rogers, Arkansas. What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories (e.g. it sells more groceries than Kroger and Safeway do...combined). Moreover, if Walmart were a country, it would rank 25th in terms of gross domestic product. It is also the world's largest commercial employer. If the first Walmart Discount City store were viewed as an "acorn," it certainly gave birth to an immense "oak tree," if not an entire "forest."

Berg and Roberts focus on major challenges and issues, explaining how Walmart has addressed them to gain and sustain competitive advantage. For example, here are seven of several dozen covered in the book:

o How to position ourselves during the rise of consumerism?
o How to transition branding to a balance of national and private label?
o How to provide cost-effective reader-friendly amenities?
o How to use IT to increase operational efficiency and productivity?
o How to lower costs by lowering suppliers' costs?
o How to derive maximum benefit from global sourcing?
o How to accelerate improvement of logistics system?
Read more ›
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1 of 1 people found the following review helpful By L. Stopa on June 5, 2012
Format: Paperback Verified Purchase
Most insightful book on Walmart I have ever read! A must read for the Walmart shoppers all the way to the professional analyists and everyone in between.
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0 of 1 people found the following review helpful By Rolf Dobelli HALL OF FAME on September 11, 2012
Format: Paperback
From its humble beginnings in 1962, Walmart climbed to the top of the retail pyramid, tallying annual sales of more than $400 billion as of its 50th anniversary in 2012. Walmart's relentless pursuit of "Everyday Low Prices" saves shoppers billions, but is it the customers' best friend or the giant that emptied Main Street storefronts? Is it the vendors' top ally because of the volume it buys, or does it squeeze suppliers without relief in its quest to offer the lowest possible prices? Perhaps the answer is a bit of all of the above, according to retail analysts Natalie Berg and Bryan Roberts, who examine how Walmart has forever changed retailing, production and distribution methods, as well as consumer behavior. Today, the chain faces new challenges as the US market becomes saturated, consumer habits evolve and the international landscape changes. Though the authors' prose can be a bit dense, getAbstract recommends this well-researched corporate biography to business historians, retailers, analysts and Walmart shoppers everywhere.
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