"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." --Phil Lempert, Supermarket Guru and editor The Lempert Report
is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have done a terrific job." --Brian Sharoff, President of the Private Label Manufacturers Association (PLMA)
"What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories." --Robert Morris
"[A] well-researched case study...Business students and owners will benefit from the unique perspective Berg and Roberts provide. They offer a peek 'behind the curtain' and access to information rarely shared." --ForeWord Reviews
"Berg and Roberts draw on their extensive research to provide significant insights and a unique perspective into Walmart's growth from a regional retailer to the world's largest distributor of consumers good and services. They trace Walmart as a competitor, to Walmart as a trend setter, and perhaps even a model to which contemporary global marketers will look for their own success...with a penchant for detail, [they] thoroughly examine the tremendous influence Walmart has had and continues to have on global marketing...an objective commentary on Walmart's organizational leadership and ability to innovate and adapt to the realities and challenges of the future competitive arena...Summing Up: Recommended." --CHOICE
"With plenty of combined experience working for Walmart and its competitors, Berg and Roberts are familiar with every twist, turn, foible, and forte of Walmart's retail practices...In addition to their elucidation of the company's domestic presence, [they] also explore Walmart's global ventures, dutifully documenting both their successes...and failures...and illuminating the corporation's ability to learn from good and bad outcomes...Numerous valuable insights for business students and industry professionals." --Publishers Weekly
"Natalie Berg and Bryan Roberts …examine how Walmart has forever changed retailing, production and distribution methods, as well as consumer behavior. Today, the chain faces new challenges as the US market becomes saturated, consumer habits evolve and the international landscape changes. … getAbstract
recommends this well-researched corporate biography to business historians, retailers, analysts and Walmart shoppers everywhere." --getAbstract
"Based on interviews with the company's executives and CEO Bill Simon, this title follows the changing trends of the retail market and considers lessons other retailers can learn from Walmart's growth and decisions. A fine recommendation for any business holding." --Midwest Book Review
About the Author
Bryan Roberts has spent over ten years as a Walmart analyst and has gained great understanding of Walmart's strategies, objectives and achievements. He is Retail Insights Director for Kantar Retail EMEA (Europe, the Middle East and Africa), based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at Planet Retail, a leading retail analyst firm.
Natalie Berg has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. Her main expertise lies in areas such as private label, merchandizing, pricing and shopper-centricity. She is a Research Director at Planet Retail, a leading retail analyst firm.