""Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business.""
-- Phil Lempert, Supermarket Guru and editor The Lempert Report
""Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have done a terrific job."" -- Brian Sharoff, President of the Private Label Manufacturers Association (PLMA)
""What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories."" -- Robert Morris
""[A] well-researched case study...Business students and owners will benefit from the unique perspective Berg and Roberts provide. They offer a peek 'behind the curtain' and access to information rarely shared."" -- Foreword Reviews
""Berg and Roberts draw on their extensive research to provide significant insights and a unique perspective into Walmart's growth from a regional retailer to the world's largest distributor of consumers good and services. They trace Walmart as a competitor, to Walmart as a trend setter, and perhaps even a model to which contemporary global marketers will look for their own success...with a penchant for detail, [they] thoroughly examine the tremendous influence Walmart has had and continues to have on global marketing...an objective commentary on Walmart's organizational leadership and ability to innovate and adapt to the realities and challenges of the future competitive arena...Summing Up: Recommended."" -- CHOICE
About the Author
Bryan Roberts has spent over ten years as a Walmart analyst and has gained great understanding of Walmart's strategies, objectives and achievements. He is Retail Insights Director for Kantar Retail EMEA (Europe, the Middle East and Africa), based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at Planet Retail, a leading retail analyst firm.
Natalie Berg has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. Her main expertise lies in areas such as private label, merchandizing, pricing and shopper-centricity. She is a Research Director at Planet Retail, a leading retail analyst firm.