Do You Want to Keep Your Customers Forever? [Download: PDF] [Digital]

B. Joseph, II Pine (Author), Don Peppers (Author), Martha Rogers (Author)

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About the Author

B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of 'Mass Customization: The New Frontier in Business Competition' (HBS Press, 1993) among other books. Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are co-authors of 'The One to One Future: Building Relationships One Customer at a Time' (Currency/Doubleday, 1993). --This text refers to the Paperback edition.

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• Format: Adobe Reader (PDF)
• Printable: Yes. This title is printable
• Mac OS Compatible: OS 9.x or later
• Windows Compatible: Yes
• Handheld Compatible: Yes. Adobe Reader is available for PalmOS, Pocket PC, and Symbian OS.
• File Size: 422 KB
• Digital: 15 pages
• Publisher: Harvard Business Review (March 3, 2009)
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,775,057 Paid in Books (See Top 100 Paid in Books)
• Required Free Software: Adobe Reader

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1.0 out of 5 stars Save your money, September 2, 2004

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DCT (Napa, CA) - See all my reviews

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This review is from: Do You Want to Keep Your Customers Forever? (Digital)

This is a waste of black ink on white paper. Save your money.