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I Want My MTV: The Uncensored Story of the Music Video Revolution   [I WANT MY MTV] [Hardcover] Unknown Binding – October 31, 2011


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Product Details

  • Unknown Binding
  • Publisher: Dutton Books, (October 31, 2011)
  • Language: English
  • ASIN: B008NSABG4
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (111 customer reviews)

Customer Reviews

Some of us remember when MTV was truly Music Video Television.
John P
Everything MTV is in here, the dirt revealed, the great stories told: it's really all you wanted to know and didn't want to know about MTV in the same book.
Tommy Skylar
It's a great book full of really cool stories and a great insiders view.
Brian C. Ludden

Most Helpful Customer Reviews

29 of 31 people found the following review helpful By Eddie Schmidt on October 29, 2011
Format: Hardcover Verified Purchase
If you grew up in the era when MTV was must-see TV, this book is a breezy page-turner that will not disappoint. Not only are there hilarious behind the scenes details (little people getting down with transvestites on Van Halen's set; constipation on Samantha Fox's), but you'll see (and hear) the machinations of a plucky start-up changing - for better AND worse - the dynamics of a complacent, and arguably regressive, music industry. If only it could happen again today. The oral history gambit provides an excellent springboard, allowing for multiple voices and "Rashomon"-style conflicts regarding elusive truths, and this book ranks with similar tomes like the SNL backstager, "Live From New York" and Legs McNeil's "Please Kill Me." My only wish would be to prune some of the 'middleman' repetition, as we get one, two, three (twelve?) too many MTV staffers who tell us, again and again, that there were no rules; they broke all the rules; things were really f'in' crazy...rather than telling us why or how. Would have preferred further quips from quotable video stars such as Al Yankovic, Devo's Jerry Casale, and various Beastie Boys who were actually in the midst of madness making the clips they programmed. But the nitty-gritty, as well as the broader cultural scope, are all here and all delectable.
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24 of 25 people found the following review helpful By Anna B on November 6, 2011
Format: Hardcover Verified Purchase
I was initially wary of the book's length (572 pages not including the index!), but it turns out it's been perfect for picking up, putting down, and skipping around depending on what stories seem most entertaining that day. Each chapter is broken up into short oral histories on a particular topic, so you can spend one afternoon reading about Madonna's early days as a skateboarding punk living in the LES, and another day on how MTV execs convinced Mick Jagger to say "I want my MTV" for $1. This book is totally about the details. Did you know that one of the hot chicks in ZZ Top's "Gimme All Your Lovin'" is now on the Real Housewives of Orange County?? Or that the car on the cover of the album Eliminator cost $250,000, so they put it in all their videos to get the tax deduction as a business expense? Pure gold, and totally addictive reading!! Would definitely recommend as a gift to anyone 30 and older who remembers those MTV days.
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Format: Paperback
I was one of those young kids who grew up with MTV.

I can easily remember those days of watching Michael Jackson's "Thriller" music video during the premiere, multiple times throughout the day. I can easily remember watching Duran Duran's "Planet Earth" and "Girls on Film" and just amazed of how cool they look and wanted to dress like them. Seeing David Bowie's "Let's Dance" and being mesmerized by the video, to watching the Police "Don't Stand So Close to Me" and going out surfing during my grom years and loving the Police and seeing this group of hot young women known as The Go-Go's singing "Our Lips are Sealed" and jumping into a fountain.

I remember watching Friday Night Videos and wondering if Michael Jackson would beat Def Leppard or Quiet Riot's "Cum on Feel the Noize". Or being titillated with videos such from Van Halen's "Too Hot for Teacher", ZZ Top's "She Got Legs" and being introduced to R&B videos with Musical Youth's "Pass the Dutchie" or New Edition's "Cool It Now".

I can easily remember being scared by watching The Scorpions "Rock You Like a Hurricane" or seeing Eurythmics and Annie Lennox with a shaved red head singing "Sweet Dreams are Made of This" and me and my friends hiding behind the couch because we were freaked out about it.

I can remember Music Videos being part of my life, Spring Break MTV being part of my life as teenager and seeing shows such as "Remote Control" and later on, "Beavis & Butthead" and then question the decline of MTV which now became more of a reality TV show channel and less about the music.

Sure, I tuned into MTV once in awhile within the last decade to watch an award show or to see what was the hype of a certain reality TV show but the MTV today, is nothing like the MTV that I grew up with.
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11 of 12 people found the following review helpful By Paul Flattery on November 1, 2011
Format: Hardcover
I was there (yes I was interviewed for the book) and I have to say this book is far more truthful and accurate than I ever thought it would be. It is a bit Rashomon-like in that it is told from the collective memories of the eye-witnesses/survivors of that era and so accounts of events often vary, but that only adds to the fun of the read. There is stuff in here I never thought I'd see in print.
I would love to see the bits they felt they couldn't include!
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17 of 20 people found the following review helpful By Reader on November 1, 2011
Format: Hardcover Verified Purchase
I am old enough to recall the day MTV first aired. We huddled by the screen to witness the moment when television decided it cared about what we teens cared about: rock music and cool outfits. This amazing book let me get behind the scenes -- finally! -- for a view of the hysteria -- fame-hungry and drug- induced -- that went along with the videos. What a weird, fascinating world was hatched for us. No wonder we still want our MTV, the remarkable one we can no longer have. I loved this book. I want "I Want My MTV" for many, many more reads.
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9 of 10 people found the following review helpful By Ian on November 2, 2011
Format: Hardcover Verified Purchase
Whomever gave this book a 1 star rating is either certifiably insane, seriously under medicated, or just a plain and simple meathead. Having been a former VJ (be it on VH1, and later VH1 Classic), and a rock radio DJ for 30 years (the past 22 in NYC), I found this book laugh out loud hilarious and spot on what it can be like in the world of music television (or at least what it use to be like). The authors have obviously done their research. A must read for any music nut, especially if you grew up during MTV's glory years. You'll love it.
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