Why are so many businesses such depressing, poorly directed messes? Ask Barry Gibbons, enlightened capitalist, high-spirited wit, and the man who nearly single-handedly pulled Burger King out of a long, disparaging slump, rendering it robust and dynamic (without cutting heads).
In this rollicking, iconoclastic book, Gibbons blasts apart the thick wall of hubris, hierarchy, regimentation, and exaggerated complexity so endemic to the corporate world--and lays bare his 101 "Universal Laws of Business," commonsense truths about how to run a business profitably and well. His sage witticisms and sensible opinions cover motivational theory, limited terms for business leaders, being big but acting small, hurdling marketplace barriers, unhealthy profit, new branding, innovation, information technology, and more.
And Gibbons deftly answers nagging questions, such as: why mediocre products litter a hyper-competitive marketplace that demands distinct oneswhy the workforce is supremely alienated, exactly at a time when businesses need savvy, motivated employeesand why the most meticulously crafted business plan contains the one and only scenario guaranteed not to happen.
These 101 business truths will grab readers by the gut and make them gasp in relief. Because they're the things that most everyone (especially the folks laboring in the trenches) knows to be true--and wonders why the top dogs don't have a clue.
