Data Warehousing Advice for Managers [Hardcover]

Patricia L. Ferdinandi (Author)

Book Description

Publication Date: January 18, 1999

In an information intensive age, data is the fuel powering the organizational machine. Flowing through the hands of knowledge workers, it is used to determine everything from corporate strategy and direction to product development and advertising concepts. Companies must have easy and instant access to data if they want to maintain a competitive edge.

Product Details

• Hardcover: 216 pages
• Publisher: AMACOM (January 18, 1999)
• Language: English
• ISBN-10: 081440409X
• ISBN-13: 978-0814404096
• Product Dimensions: 9.1 x 6.2 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #3,072,489 in Books (See Top 100 in Books)

More About the Author

I call myself a Chief Thought Translator because I help convert YOUR ideas into something to help YOU make more revenue.

My enthusiasm and creative mind add a touch of levity to make every interaction a friendly and productive one. The ideas and suggestions I share are always focused on helping YOU to succeed. After all, it's not a transaction but a relationship! Allow me the opportunity to help YOU by being your video strategist.

My unique combinations of skills are available to help you succeed. I draw on my experience as a public speaker, trainer, screenwriter, published author, and business management consultant to address your need. Areas I can help you include engaging through video with people not like you, expanding your market, and becoming flexible for change. As an entrepreneur, I have successfully built both service and product-based small companies (with the assistance of Scarlet) involving photography, graphic design and video skills.

Do I know about social media? Well, I've authored multiple blogs, articles, chapters, books and have written in the new book style that will hopefully culminate in a Vook (video book). I've been published by McGraw-Hill, American Management Association and Addison-Wesley. I continually self-publish and use digital media (blogs, Facebook, LinkedIn, Twitter, eZines, and videos) to share my knowledge with individuals and businesses just like yours.

Follow me on twitter: @viditude (video strategist life) or @thoughttrans (business architect life)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Excellent process-oriented guide for data processing manager, November 10, 1999

By A Customer

This review is from: Data Warehousing Advice for Managers (Hardcover)

Data Warehousing Advice for Managers is the first book I have found that really offered management an insightful look at the data warehousing process. While everyone in middle management in a company may "know" that they need a data warehouse, selling the concept to upper management can be nearly impossible; data warehouses are very expensive, can tie-up valuable personal for long periods of time, and are notoriously difficult to manage. Upper management is aware of these issues, and resistive to undertaking the project. This book offers a clear-cut blueprint for estimating warehousing costs and for selling the application to top management.

While it is not a "how to" book, it does take the reader through the process of constructing a warehouse and show him how to plan and facilitate the design, implementation and installation. It gives the manager the information he needs to help him control what could otherwise be an unmanageable project. It illustrates via example how to make the best choices at key points throughout the project's life cycle. At all times, the author keeps a sharp eye on the "bottom line", enabling the manager to maximize the return for every dollar spent. In short, the author has produced a book that delivers what the title promises - good, sound advice for managers undertaking a warehousing project.

2 of 2 people found the following review helpful:

5.0 out of 5 stars CIO Review 6/1/99: The best of both worlds, December 19, 1999

By A Customer

This review is from: Data Warehousing Advice for Managers (Hardcover)

ALONG WITH EXPLAINING the basics; from what a data warehouse is, to determining if the enterprise needs one, how to build it and what to do with it once it's built;Patricia L. Ferdinandi's readable and meaty Data Warehousing Advice for Managers also explores what a data warehouse will not do like automatically transform information into knowledge. Furthermore, she describes how business managers can eliminate unnecessary manipulation of facts and figures, combine a data warehouse with the Internet and achieve the maximum return on their investment.

Although this book is not aimed specifically at IT folk, its case studies of successful data warehousing efforts are certainly valuable, as is its glossary, designed to help business people communicate with IT. And attentive IT executives will find excellent strategies for describing the benefits of data warehouse technology in purely business terms. Read this book yourself or give it to a business colleague you love.

David Pearson:

2 of 3 people found the following review helpful:

2.0 out of 5 stars A very simplistic primer on how to request a data warehouse, July 11, 1999

By 

Robert Fately "f8lee" (Van Nuys, CA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Data Warehousing Advice for Managers (Hardcover)

I purchased this book based on a good review in Upside Magazine, but I have to confess to being rather disappointed. Ms. Ferdinaldi never really describes data warehousing per se; the book is more of an instruction manual aimed at novice managers to help them figure out how to ask for a data warehouse. I was anticipating a review of warehouse types and technological issues, but instead got a primer for B-school freshmen about how to suck up to upper management and make nice to the "technicians". Further, it is written for an audience of Fortune 1000 type managers - she spends far too much time on dealing with bureaucracy issues that just wouldn't exist at smaller companies, where data warehousing is just as critical an issue. About 10% of the text is educational, the rest is pretty much "duh". And the writing style is repetitive redundancy - the author states the same thing numerous times. In short, if you are a businessman (read - non-techie) who wants to learn about data warehouses without getting a computer science degree, then look elsewhere.