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Data Warehousing and Data Mining for Telecommunications (Artech House Computer Science Library)
 
 
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Data Warehousing and Data Mining for Telecommunications (Artech House Computer Science Library) [Hardcover]

Rob Mattison (Author)
2.8 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

August 1997 Artech House Computer Science Library
This book's in-depth analysis helps you understand how to engineer and implement a warehouse/mining strategy that reduces costs, maximizes profits, and supports long-term corporate goals. Providing new insights and knowledge-based management approaches, it helps you build a telecommunications data warehouse, develop the business case for financing system deployment, use mining tools to solve problem sets, and organize your warehousing effort.

Product Details

  • Hardcover: 273 pages
  • Publisher: Artech House (August 1997)
  • Language: English
  • ISBN-10: 0890069522
  • ISBN-13: 978-0890069523
  • Product Dimensions: 9.3 x 6.3 x 0.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,939,743 in Books (See Top 100 in Books)

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Average Customer Review
2.8 out of 5 stars (4 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
3.0 out of 5 stars Entertaining and singular perspective of DW/DM in Telecoms, August 9, 1999
This review is from: Data Warehousing and Data Mining for Telecommunications (Artech House Computer Science Library) (Hardcover)
Hello Amazon,

The author, who has written extentsively on the subjects of DW and DM is also associated with Sequent Computer Systems, a respected manufacturer and vendor of high-end Enterprise Data Centers, and a highly experienced player in the DW, CRM, DSS space.

So, although I wouldn't discourage anyone interested in DW/DM in Telcos to read this book I would not do so with the previso that this is a perspective of data warehousing and data mining in Telecoms, and that there will be a divergence of opinion with a number of Mr. Mattisons observations, facts and experiences.

There is technology bias in most books that touch on the subjects (of Telcos, Data Warehousing and Data Mining), however this is pretty standard, alomost unavoidable and not necessarily undesirable if we take such accounts as one of a number of perspectives on the subject(s).

Although I didn't find the conenction between DW and KM to be too convincing, or the DW development strategy one that I would concur with, I would say that the attempt to identify the Telco value chain to be very well articulated.

So yes, if you are interested in the subject then go ahead and read it, but don't forget to put what you get from it in context - with the other diverse opinions on DW/DM and Telecoms - not too mention a lot of dramatically differing opinions regarding Knowledge Management.

Best regards,

Martyn R Jones

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4 of 4 people found the following review helpful:
1.0 out of 5 stars Sales Collateral on software, March 17, 1999
By A Customer
This review is from: Data Warehousing and Data Mining for Telecommunications (Artech House Computer Science Library) (Hardcover)
I dont know who hired Rob Mattison to write this book. The first introduction on the Telco industri is ok and quite interesting but then the next ten chapters is the cleanest sales material from various software vendors. You will get far more value if you contact the vendors directly
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2.0 out of 5 stars The definition of data mining is bizarre, June 9, 1999
By A Customer
This review is from: Data Warehousing and Data Mining for Telecommunications (Artech House Computer Science Library) (Hardcover)
Contrary to the previous review, the marketing stuff begins from chapter 7. One particular note: I found author's definition of data mining (p.18) strange at least: "Data mining tools is the category of software that includes any and all tools that, when provided to end users, give them the ability to do ad-hoc and/or user-defined analyses of information in order to solve specific business problems." Defining the topic that way, the author manages to describe MS Query as data mining tool. Some general architectural issues are valid and interesting, though.
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Inside This Book (learn more)
First Sentence:
THE HUMOROUS LYRICS of this song, sung by a cowboy who had just visited the metropolis of Kansas City, and the many wondrous things he had seen, provides us with an interesting perspective on just how much our lives have changed-as individuals, as a society, and as businesses-and the pivotal role that the telecommunications industry has played in making those changes happen. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
enterprise business intelligence, data warehouse solution, service order processing, warehousing efforts, knowledge management perspective, business intelligence systems, gains chart, warehousing environment, guided analysis, warehouse architecture, data mining tools, telecommunications firms, warehouse environment, operational infrastructure, operational monitoring, map database
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Stateside Bell, Maplnfo Professional, New York, Maplnfo Corporation, Cognos Corporation, Telecommunications International, United States, Kansas City, Advanced Software Applications, All Rights Reserved, Microsoft Corporation, Marketing Operations Sales
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