Amazon Exclusive: Louann Lofton on Writing Warren Buffett Invests Like a Girl
“Get out of the car. Just get out of the car.”
That would be me, talking to myself, trying to calm my nerves, one brisk morning in late April, as I sat outside a brunch in Omaha, waiting to go in. Not just any brunch, mind you. But a brunch hosted by Warren Buffett, the greatest investor the world’s ever known, and the third richest (at last count) guy on the planet.
Thinking back to my childhood in Mississippi, growing up in a tiny three-stop-light town (literally – three!), I’d have never imagined I’d one day be face-to-face with the Oracle of Omaha. But, then, I’d have never imagined, either, that my father would die when I was just shy of 15, and that that traumatic experience would be the thing that would lead me, indirectly, to Buffett himself.
But life is funny that way, and the threads that connect events often aren’t visible to us until well after the fact.
Because my father died, it meant that I would inherit some money upon my 21st birthday. And because of that, I decided, about a year out of high school, to learn about investing, so I didn’t squander the opportunity presented to me by that money. It wasn’t an overwhelming amount of money—nothing that was going to set me up for the high life anytime soon—but it was enough that I knew I didn’t want to blow it. I also knew no one would do it for me, and had I not armed myself with knowledge, I was liable to spend it instead of saving it and investing it. That would have been a disappointing outcome. And I hated the thought of disappointing my father even after his death.
In my quest to learn how to invest, I stumbled across a book about this guy: Warren Buffett. I’d never heard of him, but the story of his life, and his success, looked interesting to me. It also resonated – small-town smarty-pants makes good in the great big world out there. It was what I hoped to one day do myself, in my own way.
So I read that Buffett biography (it was Andrew Kilpatrick’s book Of Permanent Value, many editions ago). And I loved everything about it. I loved how Buffett just did his own thing out in Omaha. I loved how his style of investing seemed to be focused on buying and holding quality companies for the long-term, versus following charts and trading patterns and all these other confusing things I was learning about.
It dawned on me that I could do what Buffett did, that I could invest that money in solid, well-run companies; companies I understood, companies I would be proud to own a part of. I didn’t have to chase the latest investment fad or load fancy trading software onto my computer. Buffett didn’t even have a computer!
Several short years after learning about Buffett and his incredible investing success, I discovered The Motley Fool, and was immediately drawn to its mission of empowering and educating individual investors. It was there—after working my way up to Editor-In-Chief—that I began to notice the groundswell of research on women and investing. Thanks to my familiarity with Buffett and, of course, my own gender, the connection emerged for me—and the idea for Warren Buffett Invests Like a Girl was born.
Buffett inspired me as a young woman and would remain an inspiration for me, through investing mistakes and successes, through market rallies and market panics, through it all. I would have never imagined, looking back on that day when I first picked up that book on him, that one day years later I would write my own book on Buffett, and that that would be the thing that would allow me to meet him and to thank him for his influence on my life.
But that’s exactly what happened.
I did eventually manage to get out of the car that morning at brunch. And when I met Buffett face-to-face it was so comfortable, like seeing an old friend again. Because in a way that’s what he is to me, and to so many other investors who’ve learned from him over the years.
So I say it again here, for my father, for myself, and for anyone else who has been inspired by him: thank you, Mr. Buffett.
“You’ll have to read her book to see the criteria she used, but I’d say I probably plead guilty.” (Warren Buffett)
“At last, The Motley Fool hits on the real “secret to success” that dozens of other books on Warren Buffett have overlooked - temperament. A witty, well-researched roadmap.” (Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us and A Whole New Mind: Why Right-Brainers Will Rule the Future)
“A well-written, sound investment book....[A] fine, readable book which is of real practical help to investors.” (Andrew Kilpatrick, author of Of Permanent Value: The Story of Warren Buffett)
“Lofton’s BFF-style advice is fun to read and well-worth taking, whether your chromosomes are XX or XY.” (Nell Minow, corporate governance expert)
“Through this refreshingly new approach to understanding Buffett, Lofton convincingly argues that both men and women can improve their stock returns by studying how women (and Buffett) have been more successful in investing.” (Prem Jain, author of Buffett Beyond Value: Why Buffett Looks to Growth and Management When Investing)
“The essential ingredients of Buffett’s investing philosophy have been overlooked until now, argues author Louann Lofton in her new, must-read book. ...Go forth, buy the book, and love your inner Buffett.” (DailyWorth.com)
“Before reading Warren Buffett Invests Like a Girl, I thought that I had studied Warren Buffett from nearly every angle. LouAnn Lofton offers a new perspective on Buffett’s investment success.” (Lauren Templeton, co-author of Investing the Templeton Way: The Market-Beating Strategies of Value Investing's Legendary Bargain Hunter, and founder of Lauren Templeton Capital Management)
“Lofton lays out sound feminine and Motley Fool-worthy rules for investment that men would be wise to heed.” (Kirkus Reviews)
Thoroughly researched… [Lofton] has drawn up a blue-print for sensible stock picking that is relevant irrespective of whether you are male or female. (Daily Mail (London))
“Entertaining….The idea of using Mr. Buffett as the symbol for her investing approach is effective.” (New York Times)
“Lofton (and the Fools) do an admirable job of parsing out the tried and true tenets of smart, sound investing and hitting on how you can improve your investment returns.” (USA Today)