From the Inside Flap
In the world of business and life, there are only four kinds of people in any organization: 1) Warriors, who confront change, see possibilities, innovate and manage to win! 2) Workers, who deal with the ups, downs and challenges of everyday corporate life dependably, and who can reliably implement the change and direction established by the Warriors. 3) Whiners, who get through life by complaining about everything they do, who profess negativism and dissatisfaction wherever they go, and blaming others for their own shortcomings. 4) Weasels, who lurk everywhere and threaten your career and life-goals through their own deception and insecurity and who spread these feelings quickly throughout the organization.
Warriors, Workers, Whiners & Weasels illuminates these four personality types and shows you how to recognize the characteristics of each and use them to your advantage to empower the Warriors and Workers to boost your organization to success.
About the Author
Widely acknowledged as one of the pioneers in developing corporate direct response television, Tim has created and produced some of the largest direct response television campaigns in history for Sears, AT&T, Reebok, , Apple, NordicTrack,Weight Watchers, Sony, and many others. His Campaigns for SLM and Philips Magnavox were awarded the only gold and silver Clios ever given for infomercials.