or
Sign in to turn on 1-Click ordering.
 
 
Express Checkout with PayPhrase
What's this? | Create PayPhrase
More Buying Choices
20 used & new from $12.22

Have one to sell? Sell yours here
 
   
It Was Never About a Hotdog and a Coke
 
 

It Was Never About a Hotdog and a Coke (Paperback)

~ (Author)
Key Phrases: adult branch, colored lunch counter, white lunch counter, Youth Council, Ashley Street, Hemming Park (more...)
4.9 out of 5 stars  See all reviews (12 customer reviews)

List Price: $14.95
Price: $13.45 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $1.50 (10%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

13 new from $12.22 7 used from $17.15

Formats

Amazon Price New from Used from
  Hardcover, December 31, 2007 $27.95 $24.69 $23.69
  Paperback, December 31, 2007 $13.45 $12.22 $17.15

Frequently Bought Together

Customers buy this book with Vocalzone Throat Lozenges 24 pastelles by Aurora

It Was Never About a Hotdog and a Coke + Vocalzone Throat Lozenges 24 pastelles
Price For Both: $19.44

These items are shipped from and sold by different sellers. Show details


Customers Who Bought This Item Also Bought

The Scarlet Letter (Penguin Classics)

The Scarlet Letter (Penguin Classics)

by Nathaniel Hawthorne
3.9 out of 5 stars (26)  $7.00
Republican Gomorrah: Inside the Movement that Shattered the Party

Republican Gomorrah: Inside the Movement that Shattered the Party

by Max Blumenthal
4.1 out of 5 stars (54)  $16.50
Methland: The Death and Life of an American Small Town

Methland: The Death and Life of an American Small Town

by Nick Reding
3.8 out of 5 stars (66)  $16.50
The Untold Story of Emmett Louis Till

The Untold Story of Emmett Louis Till

DVD ~ Keith A. Beauchamp
4.5 out of 5 stars (26)  $7.99
Death with Interruptions

Death with Interruptions

by Jose Saramago
3.8 out of 5 stars (32)  $10.85
Explore similar items

Editorial Reviews

Product Description

On August 27, 1960, more than 200 whites with ax handles and baseball bats attacked members of the Jacksonville Youth Council NAACP in downtown Jacksonville who were sitting in at white lunch counters protesting racism and segregation. Referred to as Ax Handle Saturday, "It was never about a hot dog and a Coke" chronicles the racial and political climate of Jacksonville, Florida in the late fifties, the events leading up to that infamous day, and the aftermath.

Product Details

  • Paperback: 204 pages
  • Publisher: WingSpan Press (January 1, 2008)
  • Language: English
  • ISBN-10: 1595941959
  • ISBN-13: 978-1595941954
  • Product Dimensions: 8.8 x 5.9 x 0.6 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon.com Sales Rank: #529,693 in Books (See Bestsellers in Books)

More About the Author

Rodney L Hurst Sr
Discover books, learn about writers, read author blogs, and more.

Visit Amazon's Rodney L Hurst Sr Page

Inside This Book (learn more)

What Do Customers Ultimately Buy After Viewing This Item?

It Was Never About a Hotdog and a Coke
59% buy the item featured on this page:
It Was Never About a Hotdog and a Coke 4.9 out of 5 stars (12)
$13.45
The Help
20% buy
The Help 4.8 out of 5 stars (1,123)
$12.00
First, Do No Harm
8% buy
First, Do No Harm 4.9 out of 5 stars (18)
$7.99
The Girl with the Dragon Tattoo (Vintage)
7% buy
The Girl with the Dragon Tattoo (Vintage) 4.1 out of 5 stars (604)
$7.50

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 

Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

 

Customer Reviews

12 Reviews
5 star:
 (11)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.9 out of 5 stars (12 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
2 of 2 people found the following review helpful:
5.0 out of 5 stars (RAW Rating: 4.5) One of Many Long Hot Summers of the Sixties , August 15, 2008
By The RAWSISTAZ Reviewers (RAWSISTAZ.com and BlackBookReviews.net) - See all my reviews
IT WAS NEVER ABOUT A HOT DOG AND A COKE delivers the expected, and the unexpected, about one incident of many staged sit-ins across America, back when the vast majority of America's black citizens lived marginalized lives at the hands of racial hatred and Jim Crow laws.

With boldness and forthrightness, Rodney L. Hurst Sr. tells the story of his own active involvement in the business at hand of tearing down America's racial barriers, even if it meant only one eatery at a time. Along with present company, he knew that fighting, threatening, harassing, and demanding would never work. It was the way white America got what they wanted, and black America had to show that it was better than that. Dr. Martin Luther King Jr.'s message was one of passive resistance, and it was followed like clockwork throughout the nation.

One of those acts came by the town of Jacksonville, Florida, and directly involved Mr. Hurst himself. He begins the book by talking about his early days of growing up in racially segregated schools and neatly brings us into the fold of the Civil Rights Movement itself and how he came to be involved in it. He also talks about the one "news item of the year" that, though it should have made headlines, was relegated to the Black Star Edition of The Florida Times-Union.

In a place called Hemming Park were several white men wearing Confederate uniforms and carrying ax handles with Confederate flags taped to them. A sign taped to a truck said "Free Ax Handles" as well as ax handles that were laid out in the open in bundles against the park's bushes and shrubbery. As the black youth gathered and prepared to do their usual sit-in work, they were warned of ongoing activities at Hemming Park and told that they could expect elevated trouble that day.

Instead of going to Woolworth's, however, the youth group took a detour to W. T. Grants, about three blocks away from Hemming. After Grant's was closed down, they walked down the street only to see an angry mob swinging ax handles and baseball bats, charging directly at them. A news reporter filming the mob scene was knocked off his car by a wielder of one of the weapons.

The mob attacked every Black person within their reach, even those who had not participated in the sit-ins or demonstrations. The September 12 issue of Life magazine showed the world what The Florida Times-Union would not - a young man, a high school football star by the name of Charlie Griffin, in a blood-drenched shirt, beaten by the terrorists who surrounded him - simply for trying to defend himself.

In the end, IT WAS NEVER ABOUT A HOT DOG AND A COKE embodies the lackadaisical mentalities of the New Millennium youth who easily forget the push for civil rights from which they now benefit. Hurst emphatically drives home the point that it is not the "past" more than it is a part of why we are where we are today. It was not about eating and drinking, the freedom fighters were not on the streets starving to death. It was about what we would call today, "the principle of the thing." In summary, the author reminds us that "Those who do not remember the past are doomed to repeat it."

The stories must be embraced so there will never again be a repetition of a history that was one of the darkest hours that America has never known. Though Jacksonville's Ax Handle Saturday was Hurst's most vivid memory of a near-brush with death, the non-physical fight that Hurst and many others faced made yet one more dent in an America where they were free, but not experiencing true freedom.

Hurst repeats the lesson "Freedom is not free" throughout the theme of the book, a very well-written, well-edited story that help us to understand the ongoing struggles of racism that must still be attacked in this hour, 40 years after the death of Dr. King. The idea, per the author, is not to be racially divisive or to live in the past, but to make certain beyond a shadow of a doubt that America knows and understands that its black citizens will never again be subjected to legalized abuse.

The book ends with a fitting tribute to Rutledge Henry Pearson, the author's mentor and inspiration, and an American History teacher whose influence on Hurst would span the length of his own life. It was from the lessons Hurst learned that his reading public receives the message to "Keep the Faith and Never Forget the Struggle." He encourages those with similar and same stories to tell and to re-tell them while they still can. Those who deal with nouveau racism must remember that at one time, the struggle came with an unwritten death warrant.

It's all downhill from here.

Reviewed by Marjani
for The RAWSISTAZ Reviewers
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2 of 2 people found the following review helpful:
5.0 out of 5 stars It Was Never About a Hotdog and a Coke, July 20, 2008
I found Mr. Hursts account of his experiences during the the civil rights struggle in Jacksonville, Fl during the early 1960's to be the most compelling, riveting, and accurate that I have ever read. It forces you to remember where you were and what you were doing on those dates and times. Excellent! A must Read!!
Allen F. Nash
Book Investigator
Ocala, Fl.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2 of 2 people found the following review helpful:
5.0 out of 5 stars This book is a must read!, June 3, 2008
By BookReview.com (Madison, WI United States) - See all my reviews
(TOP 1000 REVIEWER)      
We have a myth in this country, propagated perhaps by an exaggerated faith in the nature of our ineluctable liberties, and our much vaunted "free press." The myth says that the truth is something that has natural buoyancy, and that given the slightest opportunity it will rise of its own accord. But sometimes painful truths are suppressed by the media to preserve the comfort level of the status quo, and strenuous efforts by courageous people are required to bring it forward into the light. Rodney Hurst's powerful new book, It was never just about a Hot Dog and a Coke focuses on just such a struggle: the struggle to reveal the truth about the events that led to a dark and shameful moment in American history, and a transformation of how America viewed segregation in the south.

On August 27th of 1960, more than two hundred white segregationists armed with axe handles and baseball bats attacked 35 unarmed black teenage members of the Jacksonville Youth Council NAACP as they sat peacefully at a Woolworth's lunch counter in downtown Jacksonville, Florida. This horrific and shameful attack, designed to prevent black people from being seated and served, received virtually no coverage from the major media in the Jacksonville area, and only surfaced in the national news by virtue of the strenuous efforts of the local NAACP, black news papers and the determination of the black community. Jacksonville police did nothing to prevent the attack, and in fact, encouraged it. The attack triggered serious violence between whites and blacks in the Jacksonville area, and came close to triggering serious armed conflict. One of Hurt's themes is that irrational hatred and prejudice can only be preserved in social institutions when vital facts are suppressed, and ignorance is preserved. Newspapers and other media of the white community in Jacksonville, could have reported the truth about the attack, what lead up to it, and what followed it. They could have tried to defend what happened from a segregationist point of view. Instead through neglect and deliberate effort, they tried to suppress and distort news about the entire sequence of events.

Although Mr. Hurst, now in his sixties, was the sixteen-year old leader of the young people involved in the famous sit in, he makes his extraordinarily convincing case not as an angry propagandist, but as a thoughtful historian. He felt the need to write this book from the "inside" perspective because, as he successfully argues, the best local coverage at the time came from black newspapers that were not read outside that community. The local white papers covered these events minimally, in a distorted fashion, or not at all. In addition the national press--and many of the books written on the subject since those days--simply got the facts wrong. What Hurst provides in a way that has not been revealed before is the full social and cultural context in which these events unfolded.

The Jacksonville of 1960 was a profoundly segregated one, and Hurst paints a powerful and fascinating sketch of the lives of black people in that segregated reality. Denied access to many white institutions, black people had their own theaters, their own barbershops, beauty shops, haberdasheries, shoe stores, and newspapers. As the picture of that reality emerges, Hurst makes a powerful case (based on facts, not rhetorical assertions) that the preservation of segregation was based on deep rooted lies. Schools were much more poorly funded than white schools, undermining the claim that blacks schools were separate but equal. Ironically, many of the black schools were names after Confederate generals whose names were then impressed on books, documents, and the cement of the institutions themselves. In one case, a school was actually named after the Confederate General who founded the KKK! White church audiences in Jacksonville were often treated to sermons in which biblical passages were cited to justify the morality of segregationist policies. Hurst also cited many instances in which opportunities were curtailed for talented young people, including some remarkable athletes whose rise was impeded because of their color.

For young Hurst, the first step toward reclaiming his history was through a wonderful set of adult role models in the community, including series of remarkable teachers in his high school who taught students to value themselves and take pride in their community. He mentions many of them fondly in the book--in particular, his history teacher, Rutledge Henry Pearson, who laid the prescribed text aside and taught students the history of black people, locally and nationally. In the process Pearson helped students develop a sense of esteem and self-value that lead to an understanding of the oppressive nature of the segregated system under which they lived. EDUCATION was the tool of self awareness, and teachers like Pearson helped set students on the path to recognizing their condition. Other adult leaders in the local NAACP helped members of the Jacksonville youth Council of the NAACP decide that something needed to be done to change that condition. That decision, arrived at by the students themselves, led to the peaceful sit-in at a Woolworth's lunch counter, and triggered a terrifying confrontation with the white community.

Hurst's account of what unfolded is full of chilling and fascinating moments. We hear how weapons were gathered for the attack as police looked the other way. We hear accounts of how one local paper tried to persuade a wire service not to report the unfolding story for national coverage. (The wire service refused). We are made cognizant of the astounding courage of the black students who were willing to be physically beaten to stand up for their rights. We witness the bravery of a remarkable young white man, Richard Parker, who joined the sit-in, and had to be rescued from a white mob by young members of a black gang called the "boomerangs."

Over time, American and world opinion has recognized the heroism of the brave teenagers who challenged segregation and were beaten for it. The sit-ins have even been honored by a commemorative stamp. As Mr. Hurst explains, the demonstrations were about "human dignity and respect. Lunch counters were just visible and convenient venues to attack racial discrimination."

Whether you are black or white it is hard to read this book without experiencing grief, horror and dismay over these events which happened only a few short decades ago. WingSpan Press deserves kudos for printing it--but this book should have been published by a major press. (Any university press in Florida, for example would have been enhanced and honored by printing it.) It is my hope that in the future, historians will look to this excellent little book to get the inside story of what really happened at a sit-in at a white lunchroom in Jacksonville in 1960. What lead to it--and what followed. There is history to be ashamed of here--but also heroes to be proud of. This is a book that every American who cares about truth and history should read and appreciate.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars It Was Never About a Hotdog And a Coke
An honest first-hand account of what really happened on Ax Handle Saturday in Jacksonville in 1960. It gave me a different prospective of those brave youth and the men and women... Read more
Published 6 months ago by Ronald G. Miller

5.0 out of 5 stars Well-written and well-edited
Quoting from the back cover:

"On August 27, 1960, more than 200 whites with ax handles and baseball bats attacked members of the Jacksonville Youth Council NAACP in... Read more
Published 18 months ago by Midwest Book Review

4.0 out of 5 stars Bob Medak, AllBooks Reviews
The title, "It was never about a hot dog and a Coke!" was enough to make me want to read this book. I had to know more. Read more
Published 18 months ago by Robert Medak

5.0 out of 5 stars Informative and educational!
Reviewed by Kam Aures for RebeccasReads (5/08)

"It was never about a hot dog and a Coke!" is author Rodney L. Read more
Published 18 months ago by RebeccasReads.com

5.0 out of 5 stars Very nicely presented
Reviewed by William Phenn for Reader Views (4/08)

A Jacksonville, Florida former councilman Rodney Hurst Sr. Read more
Published 18 months ago by Reader Views

5.0 out of 5 stars Human Dignity at its Best
Just by the title, the reader knows that this book is charged. Most everyone in the country from young children to elderly adults knows about the super-charged racial tensions in... Read more
Published 19 months ago by Sabrina Sumsion

5.0 out of 5 stars The Tale of a Civil Rights Fighter
Author Rodney L. Hurst, Sr. offers a historical gift to the literary world in his memoir It Was Never About a Hot Dog and a Coke. Read more
Published 19 months ago by Melissa B. Levine

5.0 out of 5 stars Summertime 1960
On Aug. 27,1960, I had just turned 11 years old and was enjoying my last easy summer days before the start of school. Read more
Published 21 months ago by sharibee

5.0 out of 5 stars It was NEVER about a hotdog and a Coke
This book offers one of the most accurate accounts of the sit-in activities in Jacksonville, FL during the early 1960's. Read more
Published 21 months ago by Mizzanne

Only search this product's reviews



Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   



So You'd Like to...


Product Information from the Amapedia Community

Beta (What's this?)


Look for Similar Items by Category


Look for Similar Items by Subject

 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.