From Library Journal
Popular culture has become a popular subject for books by academics. Polsgrove (journalism, Indiana Univ.) here writes about a publication that has had marked influence on our times: Esquire magazine. Hugh Merrill's book Esky: The Early Years at Esquire (LJ 5/1/95) gives a picture of the Esquire of the 1930s and 1940s; this book concentrates on the 1960s, when Harold Hayes was editor. It was a time when Norman Mailer, Truman Capote, and James Baldwin were among the contributing writers and the magazine covered politics in Chicago and war in Vietnam. Polsgrove, who had access to the letters of Hayes, here includes a list of sources and copious notes on each chapter. This would be a useful complement to Merrill's book in popular culture or journalism collections.?Rebecca Wondriska, Trinity Coll. Lib., Hartford, Ct.
Copyright 1995 Reed Business Information, Inc.
" More than any other medium, magazines companionably track the times," Indiana University journalism professor Polsgrove maintains in this detailed, fascinating history of the
Esquire Harold Hayes built in the 1960s. Insulated to some degree by publisher Arnold Gingrich from the "suits" and supported by a changing but consistently talented editorial and art team, Hayes defined a vision and established a personality for
Esquire that made it one of the most exciting, appealing publications of a lively and challenging period. Drawing on the magazine itself, archival research, and dozens of interviews, Polsgrove probes group creativity and the writer-editor relationship as she traces the birth of "the New Journalism" (which Hayes insisted wasn't new) and the superb work
Esquire elicited from writers like Mailer, Baldwin, Bellow, and Vidal, Gay Talese, Tom Wolfe, Garry Wills, John Sack, and Michael Herr. Polsgrove's title at first glance seems worthy of an
Esquire Dubious Achievement Award; however, after reading her vivid institutional history, its oddity seems altogether appropriate. A useful resource of U.S. cultural and intellectual trends as well as a history of magazine journalism.
Mary Carroll