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Watch This!: The Ethics and Aesthetics of Black Televangelism (Religion, Race, and Ethnicity) Paperback – February 1, 2009

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Editorial Reviews

Review

"This book is the best work we have on the complex dynamics of the Black megachurch phenomenon. Walton is a brilliant cultural critic and courageous prophetic voice!"
-Cornel West,Princeton University



"In Watch This!, Walton presents the field with its first full treatment of American televangelism...with its originating status and keen interdisciplinary social and ethical analysis, [the book] will be a foundational text."
-Lerone A. Martin,Journal of Religion, Media & Digital Culture

“Walton presents a spectacular piece of contemporary scholarship on the Black Church and media. He asserts that his work is foremost a scholarly work in Christian social ethics but the reader will find that it is more than that. It is an attempt to bridge the person in the pulpit, pew, and classroom in such a way that the only song that can be sung is, ‘blest be the ties that bind.’”-Homiletic.net

"Walton has written an invaluable book that scholars of black religion (not just black Christianity) in this country will do well to read and learn from."-Edward P. Antonio,Journal of Religion

"Watch This! The Ethics and Aesthetics of Black Televangelism positively contributes to the literature examining African American religiosity. The richness of the text is not attributable to its discussion of broadcasting but to its keen reflection on the evolution of religion in America and to its providing an entry point for dialogue about the complexity of the African American religious experience."
-Mary D. Hinton,Journal of American Ethnic History

Watch This! offers a good overview and introduction to both televangelism and African American religiosity. . .Walton clearly and ably explicates just why people are attracted to this form of media.”

-Choice

"The eight chapters move along at a nice clip...nobody in the academy is paying enough attention [to the cost of televangelism]. Jonathan Walton is."
-Katherine Sonderegger,Modern Theology

“[Walton] points to the contrast between the individualized nature of problem-solving in contemporary televangelism and the social justice history of the African American religious tradition. Televangelism, by its very nature, works against the type of corporate religious consciousness that leads to social change and Walton documents this well.”-Prism

“In this groundbreaking work, J. L. Walton moves us beyond the naive belief that televangelism is a territory dominated solely by the white religious right and introduces us to the intricate world of black televangelism... Walton challenges us to examine the relationship between the success of black televangelistic ministries and the failure of more traditional ecclesiastical and political movements to address the needs of those rendered socially invisible in our society. This book is highly recommended for any student of American and/or African-American religious history and religious studies.”-Religious Studies Review

"An important examination of the Black Electronic Church. Jonathan Walton brings new insights into the major TV evangelists in the African American community."
-James H. Cone,Union Theological Seminary



“Future scholars of the subjects here explored by Walton will return to time and again for footnote and provocation.” -Church History

"One of the first books to thoughtfully analyze how African American television ministries are re-shaping the contours of black religious experiences. With critical insight into the theological, social, and political logics of three mega-ministries, Walton’s book provides just the stimulus we need for a long overdue conversation!"
-Marla Frederick,Harvard University

About the Author

Jonathan L. Walton is Assistant Professor of Religious Studies at the University of California, Riverside.

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Product Details

  • Series: Religion, Race, and Ethnicity
  • Paperback: 283 pages
  • Publisher: NYU Press (February 1, 2009)
  • Language: English
  • ISBN-10: 0814794521
  • ISBN-13: 978-0814794524
  • Product Dimensions: 8.8 x 5.9 x 0.7 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #789,800 in Books (See Top 100 in Books)

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5 of 6 people found the following review helpful By Jorden Sharick on April 19, 2009
Format: Paperback
Whether you are familiar with the topic or not, Watch This! works first to orient the reader within the historical nexus of media and religion, and offer an evaluative account of the intricacies that characterize the emergence of African American religious broadcasting. Atop this foundation Walton skillfully constructs a balanced, inventive, and artistic ethical appraisal of the movement which acts to challenge congregant and critic alike.
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4 of 5 people found the following review helpful By Vincent D. Cervantes on April 13, 2009
Format: Paperback
An absolutely amazing theological approach to study the religion and Black televangelism. Walton structures his book in a brilliant fashion. He begins with introducing historiographical arguments about the roots of African American religious broadcasting; provide a theological and phenomenological account of "black religious broadcasting's constitutive traditions;" and to offer an ideological critique of African American religious broadcasting (pp. 9-14).

As the reader begins to work through the chapters, they are enveloped in the discussions and discourses going on in the study of Black televangelism.

Walton's arguments and details are clear, concise, and critical. This book represents the best of scholarly work being done in the field of Religious Studies.

I highly recommend that anyone with an interested in Evangelical religion, culture, and media to pick up a copy and enjoy!
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