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Watching What We Eat: The Evolution of Television Cooking Shows
 
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Watching What We Eat: The Evolution of Television Cooking Shows [Hardcover]

Kathleen Collins (Author)
4.8 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

May 1, 2009
Since the first boxy black-and-white TV sets began to appear in American living rooms in the late 1940s, we have been watching people chop, sautee, fillet, whisk, flip, pour, arrange and serve food on the small screen. More than just a how-to or an amusement, cooking shows are also a unique social barometer. Their legacy corresponds to the transition from women at home to women at work, from eight-hour to 24/7 workdays, from cooking as domestic labor to enjoyable leisure, and from clearly defined to more fluid gender roles. As the role of food changed from mere necessity to a means of self-expression and a conspicuous lifestyle accessory, the aim of cooking shows shifted from didactic to entertainment, teaching viewers not simply how to cook but how to live.

While variety shows, Westerns, and live, scripted dramas have gone the way of rabbit ear antennae, cooking shows are still being watched, often on high definition plasma screens via Tivo. Watching What We Eat: The Evolution of Television Cooking Shows illuminates how cooking shows have both reflected and shaped significant changes in American culture and will explore why it is that just about everybody still finds them irresistible.


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Editorial Reviews

From Publishers Weekly

In this robust roundup, researcher and librarian Collins scours the archives to show how cooking programs throughout the decades reflect America's changing cultural mores. From James Beard to Rachael Ray, TV cooking hosts have brought this intimate brand of entertainment into the home, moving from educating the general public on the finer points of home economics to coaching us on developing our inner creativity. Collins skillfully marshals her research, starting with radio programs sponsored by the U.S. Department of Agriculture in the mid-1920s, featuring a fictitious Aunt Sammy to administer recipes in order to lift the level of American cookery. James Beard hosted the first postwar TV cooking show, I Love to Eat, short-lived and criticized for its blatant endorsement of commercial sponsors, while spawning numerous imitators. Then, Cordon Bleu–trained Dione Lucas's sophisticated prime-time 1950s cooking show enraptured audiences until it was eclipsed by Julia Child's PBS show, The French Chef, in 1963. Unfussy and fallible in the kitchen, Child demystified haute cuisine, and her long-running TV presence spurred good-natured rivals like Graham Kerr's The Galloping Gourmet. Readers might be surprised at the role public television played in nurturing the genre, presently evolved into the Food Network's elevation of chefs as celebrities and food akin to porn. Collins's engaging, somewhat scholarly study finds cooking shows the great leveler in gender, class and lifestyles and with a strong future. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Cooking is so huge on television today that it has made chefs as famous as movie stars. From the earliest days of flickering black-and-white sets, food shows have infused the tube with class and character that makes this one of the richest genres of programming. It is about time this fact was recognized and explored in depth, with insight and good humor, as it is in Kathleen Collins' Small Screen Cuisine. This is a book not only for foodies, but for anyone with an interest in this vital vein of American popular culture." --Jane and Michael Stern, authors of Jane and Michael Stern's Encyclopedia of Pop Culture (HarperCollins) and American Gourmet (HarperCollins)

"In her lively and informative narrative of television food shows, Kathleen Collins captures the phenomenal growth of food as entertainment, what has evolved into a new form of spectator sport in America. The rise of TV celebrity chefs within the context of the nation's growing sophistication about food are stories that needed to be told, and Collins has told them well." --Barbara Haber, food historian, author of From Hardtack to Home Fries: An Uncommon History of American Cooks and Meals"

"In her lively and informative narrative of television food shows, Kathleen Collins captures the phenomenal growth of food as entertainment, what has evolved into a new form of spectator sport in America. The rise of TV celebrity chefs within the context of the nation's growing sophistication about food are stories that needed to be told, and Collins has told them well." --Barbara Haber, food historian, author of From Hardtack to Home Fries: An Uncommon History of American Cooks and Meals"

"Dione Lucas started them in the 1940s, Julia Child popularized them in the 1960s, and the Food Network hit them out of the park in the 1990s. Since the dawn of TV, cooking shows have captivated Americans, and in Small Screen Cuisine Kathleen Collins explains why. With an easy wit and a "me, too" voice that pulls readers right in, Collins charts the rise of TV cooks as educators, mentors, entertainers and co-conspirators; indeed, as beloved, central and enduring characters in our national pop culture." --Barbara Haber, food historian, author of From Hardtack to Home Fries: An Uncommon History of American Cooks and Meals"

Product Details

  • Hardcover: 272 pages
  • Publisher: Continuum Pub Group; First Edition edition (May 1, 2009)
  • Language: English
  • ISBN-10: 0826429300
  • ISBN-13: 978-0826429308
  • Product Dimensions: 8.6 x 5.8 x 1.1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #982,870 in Books (See Top 100 in Books)

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Average Customer Review
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7 of 7 people found the following review helpful:
5.0 out of 5 stars An entertaining and informative history of TV cooking shows, May 13, 2009
This review is from: Watching What We Eat: The Evolution of Television Cooking Shows (Hardcover)
I'm absolutely addicted to cooking shows, so this book really reached out and grabbed me. It was fascinating to learn a little more about the context that these shows came out of and the transformation of the genre from serving a purely educational purpose to something approaching pure entertainment (a lot like the change in the role of news media in the last 50 years, but that's a topic for another conversation altogether). And it's also interesting to see how these shows have shaped the attitudes we hold as a culture toward cooking and the food we eat.

The author has obviously done a lot of hard research and knows her stuff, but at the same time you can tell she's a fan and delivers the goods in a non-stuffy way... Her approach is reminiscent of a certain television chef named Julia, come to think of it.

Highly recommended summer reading.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Expertly written piece of entertainment and education......, October 25, 2009
Amazon Verified Purchase(What's this?)
This review is from: Watching What We Eat: The Evolution of Television Cooking Shows (Hardcover)
This book by Ms. Collins is certainly worth the read, to say the very least.!!
For one who counts himself among the kitchen illiterate, though for many years wanted to be the "sous chef", I found this to be a tremendously educating and inspiring book.

I would be redundant using words that have been well placed such as;great research,
clarity, wit, historical, educational, inspirational,etc...but, I must say that one such as myself who knows little and does little in the kitchen, I find Ms.Collins' book a boost to my pursuits in that same venue. I can see,watching at times the food channel and listening to friends comments on food and cooking in general, how the author came up with the idea for this book as everyone, young and old with no gender barrier seems to be "into it".! It is the kind of book you can pick up and select a few pages at random and enjoy it all over again, which I've done more than once already.! Hopefully this will be the first of many books from this talented author.!

James Doolin, Portland, ME.

P.S. I would like to briefly comment on a review written by a Ms. Appelton of Arizona.....This book is entitled, "The Evolution of Television Cooking Shows", NOT,.How Not To Overeat..!! Obesity, Anorexia and Bulemia are topics unto themselves and this was not supposed to be a medical journal or encyclopedia of same.
References to Japan/A-Bomb, Germany/Holocaust and Sixties/Vietnam as to matters being left out..!!??..seems to contradict your applause for both author and book.?
There is a plethora of books on the aforementioned subjects which you can buy and note that NONE of them will reference cooking shows or similiar venues.!!
BON APPETIT..!!!
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6 of 7 people found the following review helpful:
5.0 out of 5 stars This book is a delightful ride, May 14, 2009
By 
Lisa DeLisle (New York, NY United States) - See all my reviews
(REAL NAME)   
This review is from: Watching What We Eat: The Evolution of Television Cooking Shows (Hardcover)
on a journey I didn't know I wanted to take! I would never have suspected how much influence these shows have exerted on our cooking and eating habits, our culture and the food industry overall. Collins loves her topics and respects them through her impeccable and more than thorough. Better still, her enthusiasm is infectious, and her prose is as breezy and entertaining as an episode of "The Galloping Gourmet."
The addition of photographs throughout the book is a pleasant surprise, though their effectiveness would be enhanced if they were a bit larger and in color. And wouldn't it have been fun if the publisher had included a DVD with excerpts from some of the classic shows contrasted with some from the "Modern Period."
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