Your Garage Summer Reading Amazon Fashion Learn more nav_sap_plcc_ascpsc PME Fire TV Stick Subscribe & Save Patriotic Picks Shop-by-Room Amazon Cash Back Offer AllOrNothingS1 AllOrNothingS1 AllOrNothingS1  Amazon Echo  Echo Dot  Amazon Tap  Echo Dot  Amazon Tap  Amazon Echo Introducing new colors All-New Kindle Oasis AutoRip in CDs & Vinyl Segway miniPro

Your rating(Clear)Rate this item


There was a problem filtering reviews right now. Please try again later.

on March 15, 2016
LOVE IT
0Comment|Was this review helpful to you?YesNoReport abuse
on October 29, 2015
The pages were falling off.Starting on Chapter 14 every page has empty spaces horizontally . The contents of the book is worthwhile reading however I was unable to finish reading from chapter 14. Book looks new but has that problem.
0Comment|Was this review helpful to you?YesNoReport abuse
on April 29, 2015
GOOD INFO
0Comment|Was this review helpful to you?YesNoReport abuse
on March 7, 2015
Didn't work for me.
0Comment|Was this review helpful to you?YesNoReport abuse
on January 4, 2015
For those pursuing the MLM approach to business opportunities, the book predicts the future. Personally, after learning what it was all about, I decided on a different career, so I couldn't test Richard's insights.
0Comment|Was this review helpful to you?YesNoReport abuse
on December 13, 2014
A Must Read For Those Who Want Time & Money at the SAME Time in the 21st Century. http://Wave4Now.com
0Comment|Was this review helpful to you?YesNoReport abuse
on March 2, 2014
It is an interesting and complete radiography of Network Marketing trends. A must have of every networker in the world
0Comment|Was this review helpful to you?YesNoReport abuse
on February 4, 2011
Book Review: Network Marketing in the 21st Century
By Richard Poe
"What is Network Marketing? It is a strategy for selling products whereby independent salesmen
are permitted to recruit other salesmen and to draw commissions from the sales of their
recruits." Richard Poe
Network Marketing in the 21st Century is a thorough step-by-step guide to Multilevel Marketing. The author, Richard Poe, was the first to write about network marketing in a mainstream business publication. In May of 1990, he wrote an article for Success Magazine entitled, "Network Marketing: The Most Powerful Way to Reach Consumers in the `90s." His article did such an excellent job of defining and explaining Network Marketing that reprints were sought after for more than ten years. Poe explains that in 1993, the National Center for Super Computing released the Mosaic browser. This made the internet accessible to everyone. Online shopping doubled between 1997 and 1998 from three to seven billion. Network Marketing emerged during the 1990s as one of the powerful new engines driving the 21st Century economy.
According to Poe, MLM has occurred in four Waves: Wave 1 (1945-1979) - The Underground phase, Wave 2 (1980- 1989) - The Proliferation Phase, Wave 3 (1990-1999) - The Mass Market Phase and Wave 4 (2000 and Beyond) - The Universal Phase. Some people remain suspicious of MLM, afraid that it is a pyramid or `get rich quick' scheme, but he explains that the MLM Distribution system has been tested in court and is legally sound. In 1979, The Federal Trade Commission ruled that Amway Corporation, and therefore all network marketing companies in general, was a legitimate business, not a pyramid scheme. (P. 31)
Poe does a wonderful job of giving the history of MLM with vivid illustrations. He gives detailed background on people who lost their traditional jobs and grow their MLM business from the ground up. He also gives suggestions about how to find an MLM of your own to work with. However, the book tends to ramble from topic to topic. It is all very interesting background information, but the reader may wonder where he is going with his point. Perhaps a better chapter overview would have been helpful.
On the whole, however, I found this to be a very informative, instructive book for the casual reader as well as the individual who is looking for step-by-step instruction, and motivation for starting their own business.
0Comment|Was this review helpful to you?YesNoReport abuse
on November 25, 2009
The Wave 4 way refers to how the internet can be integrated in the business of network marketing.
In this book Richard Poe focuses on the leadership skills and the strategies which can be used to build an effective network marketing organization. He does it in a very structured way quoting many illuminating success and failure stories.
For a basic understanding of the network marketing business model, read Allen Carmichael's "Network and Multi-level Marketing".
0Comment|Was this review helpful to you?YesNoReport abuse
on June 27, 2007
I bought this book for my husband who is a director with PrePaid Legal and he said it was the best book he's ever read for his business!
0Comment|One person found this helpful. Was this review helpful to you?YesNoReport abuse