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Waves of Change: Business Evolution Through Information Technology Hardcover – January 1, 1995

4 out of 5 stars 2 customer reviews

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"The Industries of the Future"
Innovation expert Alec Ross explains what’s next for the world. Learn more.
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Editorial Reviews

About the Author

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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Product Details

  • Hardcover: 256 pages
  • Publisher: Harvard Business Review Press (January 1, 1995)
  • Language: English
  • ISBN-10: 0875845649
  • ISBN-13: 978-0875845647
  • Product Dimensions: 1.2 x 6.2 x 9.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #4,042,169 in Books (See Top 100 in Books)

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Format: Hardcover Verified Purchase
I'm interested in this area and had just finished "From Airline Reservations to Sonic the Hedgehog" (about the history of the software industry as told largely from a business perspective). But where that title was engaging, the writing in this one is paralyzingly boring (to me). Enterprise this, strategic that, business culture something else. My eyes were glazed over after a few pages. Maybe it's because I'm an engineer, but this style of writing put me instantly and irrevocably to sleep. If you're interested in this area, "...Sonic the Hedgehog" is lively (in my view) and informed by a technology historian's point of view.
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Format: Hardcover
Analyzes first movements of establishing the dominant design in banking, airlines, and 3 modern stories of USAA insurance (all online), Frito Lay, which integrates to the store, and American Hospital Supply/ Baxter Travenol, which links to all their customers. These designs allowed the companies to dominate their market niche.

Great read!
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Waves of Change: Business Evolution Through Information Technology
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