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5.0 out of 5 stars
The most inciteful book I've read in the last ten years,
By A Customer
This review is from: Waves of Change: Business Evolution Through Information Technology (Hardcover)
Analyzes first movements of establishing the dominant design in banking, airlines, and 3 modern stories of USAA insurance (all online), Frito Lay, which integrates to the store, and American Hospital Supply/ Baxter Travenol, which links to all their customers. These designs allowed the companies to dominate their market niche.
Great read!
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Waves of Change: Business Evolution Through Information Technology by James L. McKenney (Hardcover - January 1, 1995)
$39.95
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