"You can't afford not to use E-mail in your business. Read this book and learn how to make money. My favorite subject: Marketing without mistakes."
Patricia Fripp, CSP, CPAE, Author of Get What You Want, Past President National Speakers Association
"WOW! Outstanding. Complete. Thorough! Absolutely everything I wanted to know and more! Wayne's knack for explaining technology in everyday language for "the rest of us" makes this book extremely useful PLUS easy to read and understand."
Joe Sabah, Author of How to Get on Radio Talk Shows All Across America Without Leaving Your Home or Office
"At last, a set of guidelines a non-techie can use to communicate effectively in any professional environment. After reading Wayne McKinnon's book, I'm not scared to death when I push the send button on my e-mail screen."
Dr. Lynda Falkenstein, (The Niche Doctor"), Author of NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market & Make Customers Seek You Out
Choices, choices, choices! E-mail, fax or snail-mail? Remember when snail-mail was the communication vehicle of choice? Then facsimile transmission took over, and now it's electronic mail-and I haven't even mentioned the telephone!
The written word is still the preferred medium of business communication. What has changed is the number of transmission choices we now have: how do we want to send a given message, and how soon does it need to arrive?
To convey almost any message accurately and with any degree of permanence, and for the legal benefits, the written word is here to stay.
Concurrent with the revolution in communications technology, the world around us has speeded up and shrunk. The need to communicate clearly, rapidly and frequently has increased-often with people we have never met in countries we have never visited.
Which came first, technology or globalism? The question is a chicken-and-egg riddle that this book does not attempt to solve.
What this book does provide is clear, logically ordered, jargon-free guidance to help you to use E-mail in the most effective manner for your particular needs, in the office, at home or on the road.
When Wayne McKinnon asked me to write this foreword, I began by imagining the ideal guide to using E-mail to its best advantage. After I had read Wayne's work, I realized how much I had learned and what an easy read it had been. Even entertaining!
Can you think of any user's manual that you would actually call entertaining? But then, this is no typical user's manual. Wayne teaches the fundamentals of E-mail communication to help you develop successful habits.
Wayne also shares with us his passion for solving the communication problems that arise from this electronic medium.
As a consultant, Wayne has designed electronic communication systems and he knows the pain of the novice and experienced user alike. He has been there himself! In this guide, Wayne helps us adapt our practices and our thinking. He shows us how to take advantage of the benefits of a business communication medium that is here to stay and will be a key tool in the next millennium.
As with most business people today, time is one of my most precious commodities. I receive more and more messages every day. Indeed, sometimes after being away from the office for just a few hours, I am almost overwhelmed by the number of messages that await me on my return. This book has taught me how to deal with the overload and has actually bought me more time.
As President of Meeting Professionals International, a global meeting-industry association, I know how important excellent communication habits and skills are for one's professional image.
In an international business environment, the timeliness and quality of our communications count. They reflect directly on us the senders, and on our organizations.
When I travel, I like to know that I can stay in touch with the important people and activities in my life-in my job, my volunteer position and my family. In the chapter "Tips for the Traveler," Wayne helps us to first anticipate the challenges we may encounter and then to equip ourselves in advance to overcome them.
Wayne's style and approach make this book an easy read. You can quickly find the solution to a particular problem by scanning the concise headings throughout each chapter. You can pick up the book for five minutes at a time and benefit. Alternately, read through from front to back for a comprehensive, practical course in communicating electronically.
I know you will find Wayne McKinnon's Complete Guide to E-mail extremely valuable, as I have. E-mail is a communications choice that is here to stay. With this book as your guide, you will gain mastery of this increasingly important tool.
Anna Lee Chabot, CMP Head, Meetings and Assemblies The Royal College of Physicians and Surgeons of Canada and President 1997-1998 Meeting Professionals International
