101 Ways to Market Your Language Program: A practical guide for language schools and programs is an easy-to-read book designed for language educators and program managers. It discusses fundamental marketing principles in an educational context, using examples specific to language programs.
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Editorial Reviews
Review
This book is a professional, but humanistic and humorous guide to marketing a language program. -- Cecile Buhl, SCENES Newsletter
About the Author
Sarah Elaine Eaton is a writer, language instructor, public speaker and educational consultant specializing in language programs. She holds a Master’s degree from the University of Calgary and has worked in language education since 1994 as an instructor, program coordinator and recruiter.
Now she consults for various post-secondary and corporate clients. In addition, she has given workshops and presentations in Spain, Honduras, Cuba and various Canadian provinces to audiences of up to 1000 people.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A breath of fresh air,
By Bob Topor (Redwood City, CA) - See all my reviews
This review is from: 101 Ways to Market Your Language Program: A practical guide for language schools and programs (Paperback)
"101 Ways to Market Your Language Program" is an insightful and practical guidebook for marketing novices and professional alike. It presents valuable ideas for language schools and programs. Sarah Eaton provides ways to help you assess your offerings, develop strategies, write effective promotional material, design a web page, and evaluate your efforts. Sarah'swork is like a breath of fresh Canadian air flowing through an otherwise stagnant, academic. myopic wasteland. -Bob Topor Higher Education Marketing Senior Consultant,
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A great resource,
This review is from: 101 Ways to Market Your Language Program: A practical guide for language schools and programs (Paperback)
Eaton provides a very practical guide for anyone who needs to market a language program. Her keen understanding of the subject matter, combined with practical action steps, will help any language school maintain enrollments and keep students coming through the door.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A Treasure Trove of Information!,
By Cynthia Beare (Calgary, AB, Canada) - See all my reviews
This review is from: 101 Ways to Market Your Language Program: A practical guide for language schools and programs (Paperback)
This practical, well organized and easy to use book, is a valuable resource for language schools and virtually all other types of schools and educational programs. The marketing strategies are invaluable and many can be adapted for marketing other educational learning centers and small businesses. I have used some of Sarah's ideas in setting up and marketing my own company and am eagerly awaiting her upcomgin book geared specifically to marketing small businesses.Cynthia Beare
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