A practical, easy-to-read book for owners, principals and managers of language schools. The ideas offered are low-cost, creative and innovative. Topics include: assessing what you offer, developing a marketing strategey, writing effective marketing materials, creating an outstanding web page and much more.
Sarah Elaine Eaton holds a PhD in Educational Leadership and a Master of Arts in Spanish from the University of Calgary. Before moving to Calgary she attended Saint Mary's University in her native city of Halifax where she earned a B.A. (Hons) in English.
Dr. Eaton has 12 years of experience teaching Spanish to adults and college age students and has taught at both the college and university level. She has also worked as in educational administration in various capacities including English and a Second Language, post-secondary language and educational research, and most recently, adult education and video conferencing for educational purposes.
Her book, 101 Ways to Promote Your Language Program: a practical guide for language schools (available on Amazon.com) is now in its second edition. It has ranked among DeMille's Technical Books Top 10 Best sellers, reaching #1 on that Top 10 list on August 25, 2003.
She has published other work both in print and on line. In addition she as presented her work at conferences and been invited to speak at educational events in five countries (Canada, the U.S., Honduras, Cuba and the U.K.) Dr. Eaton has lived in the U.K. and studied in Spain and has travelled throughout North America, the Caribbean, Latin America and Europe. She now resides in Calgary, Canada.
