Customer Reviews

101 Ways to Market Your Language Program: A practical guide for language schools and programs

5 star:		(4)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

"101 Ways to Market Your Language Program" is an insightful and practical guidebook for marketing novices and professional alike. It presents valuable ideas for language schools and programs. Sarah Eaton provides ways to help you assess your offerings, develop strategies, write effective promotional material, design a web page, and evaluate your efforts. Sarah's
work is like a breath of fresh Canadian air flowing through an otherwise stagnant, academic. myopic wasteland.

-Bob Topor

Higher Education Marketing Senior Consultant,
Author, Lecturer, Publisher
Retired, Stanford University
Senior Consultant, Topor Consulting Group International.

Eaton provides a very practical guide for anyone who needs to market a language program. Her keen understanding of the subject matter, combined with practical action steps, will help any language school maintain enrollments and keep students coming through the door.

This practical, well organized and easy to use book, is a valuable resource for language schools and virtually all other types of schools and educational programs. The marketing strategies are invaluable and many can be adapted for marketing other educational learning centers and small businesses. I have used some of Sarah's ideas in setting up and marketing my own company and am eagerly awaiting her upcomgin book geared specifically to marketing small businesses.

Cynthia Beare
Teacher, Author and Freelance Writer
Calgary, AB

This is a much needed guide for language schools or anyone venturing into this area of marketing. Author Sarah Eaton draws on her wealth of real life experiences to highlight the crucial steps involved with successfully marketing a language program.

The book is divided into several relevant categories for language program marketers. It covers every single step, starting from the formulation stages of the language program to the necessary steps to take once the language program is finished. The books is a resource - it allows the reader to draw on different parts of the book when the right time arrives. Having said that, the book is so easy to read that reading the book cover to cover will happen before you know it! These suggestions are each valuable in their own unique way; any one of them will improve a marketing program.

This book offers the best of its kind thus far. Every single one of the 101 ideas is easy to understand. It's easy to read and practical; a valuable gem for any language school.