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55 Ways to Promote & Sell Your Book on the Internet Paperback – February 4, 2012

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Editorial Reviews

About the Author

Bob Baker is a full-time author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served five terms as president of the St. Louis Publishers Association and is a strong advocate for the DIY, self-publishing movement. His books include "55 Ways to Promote & Sell Your Book on the Internet," "Guerrilla Music Marketing Handbook," "Unleash the Artist Within," and more. Get access to Bob's articles, ezine, blog, podcast, and video clips at FullTimeAuthor.com and TheBuzzFactor.com.

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Product Details

  • Paperback: 202 pages
  • Publisher: Spotlight Publications (February 4, 2012)
  • Language: English
  • ISBN-10: 0971483868
  • ISBN-13: 978-0971483866
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,938,548 in Books (See Top 100 in Books)

More About the Author

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world!

He is a full-time author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement.

Bob is the author of the highly acclaimed "Guerrilla Music Marketing Handbook" (which appeared in the movie "The School of Rock," starring Jack Black). He also created the "Music Marketing 101" course, which ran for five years at Berkleemusic, the online continuing education division of Berklee College of Music in Boston.

CD Baby called him "The Godfather of Independent Music Marketing." According to the Salt Lake Tribune, "Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry's leaders in helping musicians leverage online web and marketing strategies to boost their careers."

He has appeared in the media on NPR's "Morning Edition" and in such publications as Electronic Musician, Music Connection, The Guardian, Canadian Musician, VIBE magazine, E! Online, and even The Onion!

Bob's other titles include "55 Ways to Promote & Sell Your Book on the Internet," "Guerrilla Music Marketing Online," "Unleash the Artist Within," and more.

Check out Bob's free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com, www.FullTimeAuthor.com and www.DIYcareerManifesto.com.

Customer Reviews

Most Helpful Customer Reviews

Format: Paperback
Mr Bob Baker's book follows in a clear and consistent way all the necessary steps and available tools for online book promotion. His practical information and insightful advice inspires and encourages the readers while providing the stepping stones of the online marketing. As a self-publishing author, I find this book very helpful and will gladly recommend it not only to writers and creatives, but to all people who want to use the power of Internet for increasing their popularity, sales and ultimately their success.
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4 of 4 people found the following review helpful By Lisa A. Maddock on November 18, 2009
Format: Paperback
As a newly self-published author, I am finding out that the hard part of writing a book is really what comes after: marketing. At first, I created a website, then naively did nothing else and hoped that buyers would find my book. Next, I started doing research on the internet about using the internet to market a book. I found myself overloaded at that point with options and information. Information-overload was almost as overwhelming as a lack of any information. I found myself wandering down a winding road, branching off into this site and that and wondering if I was on the right road at all.

"55 Ways to Promote & Sell Your Book on the Internet" is a really great guide, organized into logical sections, which really helped me to figure out a strategy.

Bob Baker offers good solid advice (one of the best pieces of advice being to be patient and be in this for the long-haul, not to think of it as a big splash-on-the-scene-and-then-stop type of effort). I used a lot of his suggestions and refer back to the book when I have questions.

I recommend this book to anyone looking for advice on internet marketing! I ordered the e-book so I could start reading it right away.

Thank you Bob Baker!
Lisa
Children's Book Author
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3 of 3 people found the following review helpful By Bobbi Linkemer on April 16, 2012
Format: Paperback
It isn't often that I pick up a business book and read it cover to cover without stopping. Even when the subject matter is of great interest, rarely are such books as compelling as a good mystery. But there is an exception to every rule, and 55 Ways to Promote & Sell Your Book on the Internet by Bob Baker is definitely such an exception.

The author is a consummate marketer who makes his living as a full-time author of books on music and writing. He was a pioneer in Internet promotion and embraced Web 2.0 when most of us thought that was another new software program. The first thing I noticed about this book was that the cover had no illustration. Instead, the title is spelled out, with the five most important words--55, Promote, Sell, Book and Internet--set in bold, blocky, red type.

My second observation was how readable this little book is. The layout is clean and organized. There are descriptive headings and lots of bullet points and links to helpful websites. There are, as promised, 55 (more, actually) straightforward, easy-to-understand steps to letting the world know about my book. One step leads logically to the next in deceptively simple language. I was so focused on the information that I didn't realize how well written the book was until I finished it.

Bob's research is solid; his strategies are sound and based on real experience; his suggestions are practical and worth following. But what impressed me most about this book were his insights and generosity. Here are some examples:

* "Internet book promotion, when done right, is personal."
* "To successfully promote your book, you need to start a relationship with only a small sliver of the total number of people online.
Read more ›
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3 of 3 people found the following review helpful By Paulette Ensign on May 10, 2010
Format: Paperback
Bob Baker's generosity in this book is exceptional. He gives a huge number of resources and a simple to follow road map that is ideal and useful for anyone wanting to marketing and sell their book (or any info product) on the Internet. This applies whether you're just starting your publishing journey or have been at it for awhile. As a bit of a veteran in this field myself, I was especially delighted to find instantly useful ideas that I'm eager to implement this week. Thanks, Bob, for all that you've provided. You've done a superb job of modeling how it can work well when doing it differently. Your book stands above the crowd of book marketing tools. I'm eager to let my world know about this excellent must-have addition for their tool box.
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2 of 2 people found the following review helpful By Robert Goodman on July 8, 2010
Format: Paperback
Finally! Someone has written a book that translates the mumbo jumbo of Internet promotion into plain, easy-to-understand English.

"55 Ways to Promote & Sell Your Book on the Internet" is a nifty overview that even someone who is not a child can understand. The typical chapter is only 4 or 5 pages long, so the book does not go into mind-numbing depth. Instead, each chapter presents an intelligent summary of the technique or tactic, discusses the whys, touches on the hows, and points to resources for people who want to dig deeper into the subject. By the time you are finished with this very readable book, you'll also understand the connections among all these interdependent facets of marketing.

Bob Baker has written a very useful book. I thought I knew quite a bit about web marketing, but I learned a lot from this book. I am going to recommend it to all my authors and clients and, in fact, to anyone who wants to sell books successfully on the Internet.
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