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301 Ways to Use Social Media To Boost Your Marketing [Paperback]

Catherine Parker (Author)
4.6 out of 5 stars  See all reviews (7 customer reviews) |
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Book Description

Publication Date: August 18, 2010

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips!

MARKETING
The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do.

301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like:
• BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS

You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!

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Customers buy this book with Success Secrets of Social Media Marketing Superstars by Mitch Meyerson Paperback $13.94

301 Ways to Use Social Media To Boost Your Marketing + Success Secrets of Social Media Marketing Superstars
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Editorial Reviews

About the Author

Catherine Parker is an online marketing consultant who provides SEO and social media consulting to businesses of all sizes. She lives in San Francisco, California.

Product Details

  • Paperback: 352 pages
  • Publisher: McGraw-Hill; 1 edition (August 18, 2010)
  • Language: English
  • ISBN-10: 0071739041
  • ISBN-13: 978-0071739047
  • Product Dimensions: 9 x 6.6 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #503,046 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Catherine Parker Page
Catherine Parker
With a background in web copywriting, Catherine began working in the search marketing industry in 2003, helping clients to improve their natural search engine rankings and run effective paid search campaigns. First exposed to social media as way to improve websites' credibility within the web community, she's since recognised the value of it to businesses in its own right. Today, Catherine helps businesses grow their brand online through paid and organic search, social media campaigns, and sparkling web copy.

Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This is a good, practical introduction to the world of social media, and is loaded with a lot of step-by-step advice for those of us who are completely new to the area. Each tip is limited to a page, so it's easy to use this as a reference book to `dip' into whenever you can to get new ideas. One quibble is that I think she introduces too many of the different social sites in detail, without giving any sort of ranking. Obviously, someone can't really give full attention to all the sites, so some guidance on which to concentrate on would have been nice. This isn't the only social media marketing book you'll need if you are starting out -- the book really doesn't address how to develop an overall marketing strategy in the social media world. Consider this a companion piece to the other books that you'll need when you research and build your marketing. For more in-depth book reviews I've done, search for goldenrulecomics on the Squidoo website.
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2 of 2 people found the following review helpful
Format:Paperback
This is a great book to read get a better understanding of social media and how you can use it to market your brand. I consider myself farily up to speed on the social media landscape, but there was plenty I didn't know. Catherine provides enough detail for understanding and to help you get started, without getting bogged down with too much detail. I didn't find the guides to signing up for the social networks useful, I think anyone can figure that out. But if a complete newbie to social media, this would definitely be helpful. The book itself doesn't go into strategy. Perhaps a book on that topic following this one would be a good addition. I'm coming away from the book with some great ideas and I have formulated a few strategies.
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1 of 1 people found the following review helpful
Format:Paperback
>>>..."301 Ways...Marketing" is a SourceBook with 301 Quick "Snapshot" Tips for spreading & boosting our Social Media messages and building Customers---with virtually no cost!!!...Author Catherine Parker, A Knowledge Authority, has designed a way to take us to the Social Media action right away!!!...Each Tip is presented in a Stand-Alone format to help us focus on what we need to do---and only what we need to do!!!
>>>..."301 Ways...Marketing" provides strategies for us within 329 pages of Knowledge to capitalize on current Top Social Media platforms like - Blogging - Microblogging - Social Networking - Social Bookmarking - Multimedia - Reviews & Opinions - Wikis!!!...
>>>...To start,"301 Ways...Marketing" provides a MustRead Introduction & A Social Media in Action Chapter to help guide us in how to use to Maximum Advantages the following Chapters of Platform Knowledge!!!
>>>..."301 Ways...Marketing" is an Investment in a Quick-Start & Build Tool-Kit Only for those of us, to acquire & use, who are looking for those ways to give our Team & Teammates the Market Advantages needed to increase our Market Share & better serve our Prospects, Buyers & Customer Clients Today / Now!!!...>>>Going Forward!!!...Carpe Diem - Seize The Day!!!...Michael!
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