This book arrived on Friday and I finished it over the weekend. It's always a great feeling to read about someone else, starting a company and eating spaghetti, and being blissfully ignorant of what's ahead.
That someone isn't just Welch's incredible story - it's about a lot of the people in the surrounding entrepreneurial community. Blake Jennelle, Steve Goodman, Mark Loschiavo, the story of how Philly Startup Leaders was founded, how DreamIt Ventures came about, and a bunch of other philly entrepreneurs of recent years show up. It's also about a bunch of people most of us don't know about but should, like one of my business heroes, Bill Gore.
The book isn't just stories, it's also extremely practical, starting with chapters 7-8-9. They are the chapters you read a few times over and take notes - it's probably the most tactical advice i've ever seen articulated about getting traction in a "real product" startup. It's also a strong refresher on the indelible lessons I learned from spending a summer at a startup incubator myself. Reading this has been more useful and thought provoking than "Art of the Start" or "Four Steps to the Epiphany."
It's not the advice given....it's the questions you end up asking yourself.
The real value of the book though, which I wish there was more of in this world, is just the really honest stories focusing on the "failures" at each step of the way to what I only previously knew as wild success stories. Reading successful entrepreneurs' bios often feels discouraging, because they usually involve sentences like "sold smallcorp llc, which had $X hundred million in sales to acme inc for $X gajillion. The truth is everyone screws up and not just in small ways, and it helps to know that if you're not failing, you're not trying hard enough.
Although it provides very fresh and unique advice, it above all left me with a great feeling as a first-time entrepreneur to read about others' tough experiences. After all, starting up alone is hard.
I am looking forward to the movie.