- Audible Audio Edition
- Listening Length: 2 hours and 15 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Brilliance Audio
- Audible.com Release Date: September 21, 2011
- Language: English
- ASIN: B005OGWZPI
- Amazon Best Sellers Rank:
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We Are All Weird: The Myth of Mass and the End of Compliance Audible – Unabridged
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Top Customer Reviews
We are all weird, is self-evident in a day when we can choose between a couple of hundred pasta sauces in the supermarket. If you want to buy and learn how to play the ukulele, you will be sure to find like minded people online. The market is no longer of limited choice dictated by others.
Today, you can do, buy, sell, and associate with anyone you want, as long as it is legal, and it's as easy as ever to find it. That pretty much sums it up.
Seth Godin is still an amazing person to listen to and take advice from. I think Seth Godin's book, " Poke the Box" deserves 5 stars.
Seth argues that the one-size-fits-all mass market is dead. But you know that already because you probably don't listen to top 40 radio or watch the evening news. This idea of the end of "normal" is essential to work because if you're selling ads at a top 40 station, work probably isn't much fun these days. Embrace the weird and it can be!
I love this quote from the book: "The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird."
Weirdness takes many forms. When everyone else is carrying nylon computer bags and sporty backpacks, weird people insist on an "old-fashioned" leather briefcase (guilty). Many people think it is weird to go to over 50 Grateful Dead concerts and own recordings of hundreds of their concerts (also guilty).
Is it weird to spend six hours on a beautiful Saturday afternoon in a dingy rec room playing Dungeons and Dragons? To collect chewing gum wrappers and own over 2,000, with examples from over 50 countries? To read instead of watching television? To ride a bike instead of driving?
The weird is us. And the weird is you. (What would they think if they knew?!).
In other words, weirdness is a huge market. I'd argue that unless you sell a commodity product - like paperclips - that you need to embrace the weird buyer in your marketing efforts. Heck, there are animal shaped paperclips and colored paperclips and huge paperclips so even commodities can be marketed to the weird.
Mass = Normal. Weird = Rich.
You can read "We Are All Weird" in an hour.Read more ›
About three years ago, Godin's Linchpin completely changed how I thought about my career and the business I'm in. We Are All Weird takes the core ideas from Linchpin and applies them in a marketing context. However, this is more than a marketing book. It is very purposefully meant to change how the reader looks at the world.
Seth Godin's premise is simple. When people have an opportunity to make choices, they tend to want to express themselves. At no other point in history have we had so much opportunity to do both. We have nearly unlimited choices on who we want to be and what we buy. No matter how we may want to express ourselves, there are others like us to whom we can instantly connect. As a result, we are increasingly unsatisfied with one-size-fits-all goods, services, and lifestyles. Companies and organizations that thrive on normal are finding it very difficult to eek out the steady results they used to.
Godin discusses how "normal" mass markets were a creation of mass production and mass communication. Brands profited from defining the normal and making sure everyone wanted that. Governments and religions enforced normal to ensure a well-educated and independent populace was controllable. It came down to efficiency and productivity.
But then, something started to happen. We got so good at normal it allowed us to be weird. Increases in efficiency and productivity lifted everyone's standard of living.Read more ›
Most Recent Customer Reviews
Thank goodness it was so short, the only upside was that it didn't waste THAT much of my time. Read the title, remember that you alreadu knew that, then move along.Published 11 days ago by Nicole
This was a good read. Bought it since my friend recommended it to me.Published 1 month ago by Kristine Welcher
I would highly recommend this to school leaders who are truly wanting to make a difference in the lives of their kids. Read morePublished 3 months ago by Steve Woolf
We are all weird was indeed a good book something quick as a well as easy to comprehend. However I did feel it a bit repetitive in regards to some of the subject matter. Read morePublished 4 months ago by Robert Jacobo
Love this book! I read it in a day, it was very helpful! Definitely recommend.Published 5 months ago by Deanna Moore
Seth Godin accurately portrays what has happened to "mass" over the years. Helping entrepreneurs to focus on their intended audience and practically giving them permission... Read morePublished 6 months ago by Randall L.
There is nothing intrinsically wrong with being socially weird, but there is also nothing intrinsically superior about it either. Read morePublished 7 months ago by CNT
I loved this book it was funny ridiculous and marvelous all at the same time I absolutely loved it and I love Seth godin great author.Published 7 months ago by DustinDye
There are very few books that have brought a tear to my eye but this is one of them because after reading it and reflecting back on the things I have done to get away from the... Read morePublished 8 months ago by Dean Allan - BookPals