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We: How to Increase Performance and Profits through Full Engagement [Hardcover]

Rudy Karsan , Kevin Kruse
4.6 out of 5 stars  See all reviews (28 customer reviews)

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Editorial Reviews

Review

‘Karsan and Kruse make their advice actionable for immediate personal and organizational growth…This book is a must read'. (GoDubai, January 2011).

From the Author

Karsan and Kruse offer compelling research and detailed advice that will enable leaders at all levels in an organization to step up the emotional commitment they need from their team members to materially improve performance."
--Douglas Conant, CEO, Campbell Soup Company

From the Inside Flap

WE live in a new world where work and life are blended as opposed to balanced, and feelings of financial security and entitlement are a thing of the past. Job satisfaction is at a record low, a crisis with far reaching impact. For businesses, a disengaged workforce means lower levels of productivity and service, and ultimately lower growth and profits. For individuals, our emotions at work spill over to the other areas of our lives and take a toll on our health and relationships.

In We, Rudy Karsan and Kevin Kruse dig deep to reveal the nature of work in the modern organization and share the secrets for achieving full engagement at work, based on findings from over 10 million worker surveys in 150 countries, and also on their own experiences leading fast growth companies. They show the inevitable linkage between the success of the individual and the success of the organization, and how both must come together to succeed.

For managers and all professionals, We details the leadership behaviors that generate emotional buy-in and commitment from team members. Karsan and Kruse highlight the three factors that drive one's level of engagement the most:

  • Growth: Team members feel they are growing in their careers and learning new things.

  • Recognition: Team members feel that their ideas and accomplishments are appreciated.

  • Trust: Team members trust senior leadership and feel confident about the future.

We is an indispensable guide packed with solid research, case studies from innovative companies, individual stories of personal growth and achievement, and actionable steps that will both enhance your own engagement at work and transform your approach to leadership.

From the Back Cover

Praise for WE

"We, at Campbell Soup Company, have worked hard to achieve world-class levels of employee engagement, which in turn has driven success in all areas of the company. Karsan and Kruse offer compelling research and detailed advice that will enable leaders at all levels in an organization to step up the emotional commitment they need from their team members to materially improve performance."
Douglas Conant, CEO, Campbell Soup Company

"If you think smoking kills, then you should know that having a bad job is just as lethal (literally) to both the employee and the company. What Rudy and Kevin understand is that both the employee and their leadership have dual roles in fixing this toxic situation—and they outline in detail the three drivers needed to create an engaged workplace, based on their experience and research from over 10 million people."
Verne Harnish, CEO, Gazelles, Inc., and author of Mastering the Rockefeller Habits

"Karsan and Kruse show the power of having engaged employees for business success and provide practical guidance for how to achieve it."
Peter Cappelli, PhD, The Wharton School, and author of The India Way

"In my years as a business journalist, I've interviewed, spent time with, and learned from hundreds of executives. Rudy Karsan's insights into career growth, employee engagement, and leadership have stood out. This book is a must-read."
Ali Velshi, CNN Anchor and Chief Business Correspondent

About the Author

Kevin Kruse is the co-author of the NY Times, Wall Street Journal, USA Today bestseller,  We: How to Increase Performance and Profits Through Full Engagement, a popular keynote speaker, and serial entrepreneur.
His articles on leadership, engagement and business excellence have appeared in Business Week
, Fast Company, Forbes, Business Insider and numerous other publications.

Kevin is the founder and President of The Kruse Group, and formerly of AXIOM, Kenexa, and ACI. When not busy at his day job he invests as an angel at Delaware Crossing, is co-owner of Team Capital Bank, and builds libraries in Asia with The Library Project.

Kevin lives in Bucks County, Pennsylvania with his three children.
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