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We The Media [Hardcover]

Dan Gillmor
4.5 out of 5 stars  See all reviews (32 customer reviews)


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Book Description

August 2004

Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. In We the Media: Grassroots Journalism by the People, for the People, nationally known business and technology columnist Dan Gillmor tells the story of this emerging phenomenon, and sheds light on this deep shift in how we make and consume the news.

We the Media is essential reading for all participants in the news cycle:

  • Consumers learn how they can become producers of the news. Gillmor lays out the tools of the grassroots journalist's trade, including personal Web journals (called weblogs or blogs), Internet chat groups, email, and cell phones. He also illustrates how, in this age of media consolidation and diminished reporting, to roll your own news, drawing from the array of sources available online and even over the phone.
  • Newsmakers politicians, business executives, celebrities get a wake-up call. The control that newsmakers enjoyed in the top-down world of Big Media is seriously undermined in the Internet Age. Gillmor shows newsmakers how to successfully play by the new rules and shift from control to engagement.
  • Journalists discover that the new grassroots journalism presents opportunity as well as challenge to their profession. One of the first mainstream journalists to have a blog, Gillmor says, "My readers know more than I do, and that's a good thing." In We the Media, he makes the case to his colleagues that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.
At its core, We the Media is a book about people. People like Glenn Reynolds, a law professor whose blog postings on the intersection of technology and liberty garnered him enough readers and influence that he became a source for professional journalists. Or Ben Chandler, whose upset Congressional victory was fueled by contributions that came in response to ads on a handful of political blogs. Or Iraqi blogger Zayed, whose Healing Irag blog (healingiraq.blogspot.com) scooped Big Media. Or acridrabbit, who inspired an online community to become investigative reporters and discover that the dying Kaycee Nichols sad tale was a hoax. Give the people tools to make the news, We the Media asserts, and they will.

Journalism in the 21st century will be fundamentally different from the Big Media that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.



Editorial Reviews

About the Author

Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by and for the Bay Area." Gillmor is is author of We the Media: Grassroots Journalism by the People, for the People (O'Reilly Media, 2004), a book that explains the rise of citizens' media and why it matters.

From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. A Phi Beta Kappa graduate of the University of Vermont, Gillmor received a Herbert Davenport fellowship in 1982 for economics and business reporting at the University of Missouri School of Journalism. During the 1986-87 academic year he was a journalism fellow at the University of Michigan in Ann Arbor, where he studied history, political theory and economics. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.


Product Details

  • Hardcover: 304 pages
  • Publisher: O'Reilly Media; 1st edition (August 2004)
  • Language: English
  • ISBN-10: 0596007337
  • ISBN-13: 978-0596007331
  • Product Dimensions: 1.2 x 6 x 9.1 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #1,651,883 in Books (See Top 100 in Books)

More About the Author

My life has been in media -- music, newspapers, online, books, investing and education.

I'm director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. The Center, funded by the Knight Foundation and Kauffman Foundation, is working to help create a culture of innovation and risk-taking in journalism education, and in the wider media world.

I also write articles, including columns at Salon.com on media and technology. In 2004 I published "We the Media: Grassroots Journalism by the People, for the People," a book that explained the rise of citizen media and why it matters. The book has been translated into a number of foreign languages, most recently Korean and Arabic. My new book is called Mediactive.

Customer Reviews

All journalists should read this, I believe! Mark Nenadov  |  4 reviewers made a similar statement
Those in business and government who are the subjects of journalism would also do well to read it. Mark B. Cohen  |  3 reviewers made a similar statement
Most Helpful Customer Reviews
23 of 25 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
Edited 20 Dec 07 to add links.

Joe Trippi's book, The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything joins Howard Rheingold's book, Smart Mobs: The Next Social Revolution and Bill Moyer's collaborative book, Doing Democracy as the companions for this book--taken together, the four books provide everything any group needs to "take back the power."

Whereas Trippi provides a personal story that illuminates the new power that comes from combining citizen activism with Internet-enabled networking, this book focuses more on the role the Internet and blogs play in the perception and dissemination of accurate unbiased information. It is not only an elegant presentation, easy to read, with good notes and a fine seven-page listing of cool web sites, but it also provides a useful survey of past writings on this topic--with due credit to Alvin Toffler's first perception of the trend toward mass customization and the elimination of intermediaries, together with original thoughts from the author.

This book could become a standard undergraduate reference on non-standard news sources and the blurring of the lines between producers and consumers of information (or in the government world, of intelligence).

Resistance to change by established media; the incredible emotional and intellectual growth that comes from having a "media" of, by, and for the people that is ***open*** to new facts and context and constantly being ***refreshed***, and the undeniable ability of the people in the aggregate to triumph in their assembled expertise, over niche experts spouting biases funded by specific institutions, all come across early in the book.

The book is provocative, exploring what it means when more and more information is available to the citizen, to include information embedded in foods or objects that communicates, in effect, "if you eat me I will kill you," the author's most memorable turn of phase that really makes the point.

While respecting privacy, the author notes that this may, as David Brin has suggested, be a relic of a pre-technological time. Indeed, I was reminded of the scene in Sho-Gun, where a person had to pause to defecate along the side of the trail, and everyone else simply stood around and did not pay attention--a very old form of privacy that we may be going back to.

Feedster gets some good advertising, and it bears mention that Trippi is still at the Google/email stage, while Gillmor is at the Feedster/RSS/Wiki stage.

Between Trippi and Gillmor, the term "open source politics" can now be said to be established. The line between open source software, open source intelligence or information, and open spectrum can be expected to blur further as public demands for openness and transparency are backed up with the financial power that only an aroused and engaged public can bring to bear.

Gilmor is riveting and 100% on target when he explores the meaning of all this for Homeland Security. He points out that not only is localized observation going to be the critical factor in preventing another 9-11, but that the existing budget and program for homeland security does not provide one iota of attention to the challenge of soliciting information from citizens, and ensuring that the "dots" from citizens get processed and made sense of.

The book slows in the middle with some case studies I could have done without, and then picks up for a strong conclusion by reviewing the basic laws (Moore, Metcalfe, Reed) in order to make the point, as John Gage noted in 2000, that once you have playstations wired for Internet access, and DoKoMo mobile phones that pre-teens can afford, the people ***own*** the world of information.

Spies and others concerned about deception and mischief on the Internet will appreciate the chapter on trolls, spin, and the boundaries of trust. Bottom line: there are public solutions to private misbehavior.

The chapter on lawyers and the grotesque manner in which copyright law is being extended and perverted, allowing a few to steal from our common heritage while hindering innovation (the author's words), should outrage. Lawrence Lessin and Cass Sunstein are still the top minds on this topic, but Gillmore does a fine job of articulating some of the key points.

The book ends on a great note: for the first time in history, a global, continuous feedback loop among a considerable number of the people in possible. This may not overthrow everything, as Trippi suggests, but it most assuredly does ***change*** everything.

I have taken one star away because of really rotten binding--the book, elegant in both substance and presentation, started falling apart in my hands within an hour of my cracking it open.

New books, with reviews, since this was published:
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Collective Intelligence: Mankind's Emerging World in Cyberspace
Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century
Escaping the Matrix: How We the People can change the world
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
One from Many: VISA and the Rise of Chaordic Organization
A Power Governments Cannot Suppress
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12 of 13 people found the following review helpful
5.0 out of 5 stars An important work at a time of transition August 4, 2004
Format:Hardcover
People's Journalism, Participatory Journalism, Citizen Journalism, Collage Documentary. Whatever you call it, we've put the tools for self publishing in the hands of millions. What happens when the amateurs outnumber the professionals ten-to-one? one-hundred-to-one? Big change, just starting in 2004.

Dan tackles how it works, why it's happening, and what this means. He sourced it with online research. And by thorough investigation, interviewing people on all sides of the phenomenon, by traveling in Asia, North America, and Europe to meet them.

If you've enjoyed his Mercury News column or his popular weblog, you'll enjoy his writing here. More importantly, if you are a J-school student or professor, a working news professional, an investor or manager in news media, this is a must read. The insights and conclusions will be useful as personal publishing, blogging included, continues to spread around the world.
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Was this review helpful to you?
15 of 17 people found the following review helpful
Format:Hardcover
Dan is one of the few professional journalists that really understands the impact of blogs and other new technologies on journalism. It's amazing how many professional journalists I know pooh pooh blogs and keep on chugging like nothing is changing. We, the Media is a excellent book that should be enlightening and humbling for professional journalists. It is also a great guide for us little "j" journalists about what the possibilities are as well as what the difficulties will be. Anyway, it's an amazingly important book for anyone interested in journalism and democracy. It goes well with Lawrence Lessig's Free Culture and Howard Rheingold's Smart Mobs.
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Most Recent Customer Reviews
3.0 out of 5 stars Devotes 12 chapters to a message that could've been said in 1
We the Media was written to persuade the reader to become a grassroots journalist, or at least a participant in the cause. Read more
Published on March 11, 2010 by A. Lopez
5.0 out of 5 stars Elishia Windfohrs review on "We The media"
IT'S true we really need a strong media to live in a democratic, crazy civil society. The real key question is how do we have an accurate, kind of reasonably objective journalist... Read more
Published on November 18, 2009 by Elishia Windfohr
5.0 out of 5 stars Great intro to possibilities
My online journalism class will read this book in the fall. It's a key text for introducing people to the possibilities in digital media and citizen journalism.
Published on July 3, 2008 by Lynn S. Clark
4.0 out of 5 stars A neat topic
The book was a good guide to citizen media and gave some great examples of places where citizen media would work. Read more
Published on March 17, 2007 by R. Tesdell
5.0 out of 5 stars Very Sensible and Interesting
Dan Gilmor here presents the attitude toward technology & journalism that any journalist will need to have if he/she will survive long in this new era. Read more
Published on October 14, 2006 by Mark Nenadov
5.0 out of 5 stars Interesting read about the changes occurring in journalism...
If you ever wondered what is changing in journalism, then this book is for you. It not only describes the logging phenomenon, but also describes why the big media might not last.
Published on July 16, 2006 by Abdulmajed Dakkak
5.0 out of 5 stars A Journalist Passionately Embraces the Internet
Many people blame the Internet for accelerating the long-term decline of newspaper circulation, and think that the Internet is crippling the future of American journalism. Read more
Published on June 21, 2006 by Mark B. Cohen
5.0 out of 5 stars Journalism in the 21st century is changing
Any interested in the future of new media must have WE THE MEDIA: GRASSROOTS JOURNALISM BY THE PEOPLE, FOR THE PEOPLE: a survey of how common folk are producing more meaningful... Read more
Published on May 20, 2006 by Midwest Book Review
5.0 out of 5 stars Excellent, comprehensive look at the new media and how to work with it
If you want/need to understand the dynamics of the world of blogs (in the broadest sense of the word) and how it does and will impact what you do, this is an excellent and... Read more
Published on September 26, 2005 by Pito Salas
5.0 out of 5 stars A journalist must read.
A most interesting book, detailing the changing information world. This book should be part of Journalism Couriculum.
Published on July 14, 2005 by Hubert C. Maddox III
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