Top positive review
One person found this helpful
Required reading for speakers, trainers, and authors, and coaches.
on November 8, 2013
This will be required reading for all my author , expert, and trainer clients who struggle to position there message. Also, she strategically pitched all her "up sells" inside the book in an informative elegant manner... Just the way all smart authors should do it. A book is often your best lead generation tool and Callan did not miss an opportunity. Callan has a broken down the seminar business using the same logic and systems as used best internet marketeers... but without the flow charts. This is a great companion to the 7 Step Self Publishing Formula training course.