Ernst & Young 2005 Entrepreneur of the Year nominee and corporate Chairman and CEO Dean Wiltse understands that business online communities have the power to transform customer relationships in fundamental ways by promoting deeper engagement, mutual respect, and a collaborative, co-creative environment. In Weapons of Mass Collaboration: Using Online Communities to Drive Competitive Advantage, Wiltse delivers a comprehensive guide that takes readers from grasping the fundamental differences between social networks and business online communities, to the transformative possibilities of maximizing the usefulness of customer and employee feedback, to the ultimate goal of becoming a feedback-driven organization. Business online communities are the new platform for gathering qualitative and quantitative data, as well as enhancing the relationship between customers and employees. In this new age of customer, marketing, and employee research, business online communities will define our future.
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About the Author
Dean Wiltse is credited worldwide with creating and defining both the online panel and online community markets. His tenure as CEO and President at Greenfield Online/Ciao marked the establishment of the world’s largest interrelationship of global online panels and consumer communities. Ernst & Young’s 2005 Entrepreneur of the Year nominee, Wiltse has also served as Chairman and CEO of Vovici Corporation, a leader in enterprise feedback management and online community Software-as-a-Service (SaaS) offerings and on the Board of Directors of Powered, a company that builds social marketing programs that combines social networking and community with consumer learning and the purchasing process.
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Light on the details for working with online communities.,
This review is from: Weapons of Mass Collaboration: How to Use Online Communities to Drive Competitive Advantage (Paperback)
Mr. Wiltse's "how to" for social media is an 099 primer concerning the use of online communities for research. Chock to the brim with generalities such as "start with a clear vision of the finish line". And references to "numerous research projects show" with nary a reference to be found to any said projects say in a bibliography or footnote. Not a one. If you're looking for genuine insight regarding how to build and sustain a thriving online community, this is not the guide. By the way, today's date is 6/10/09 and the Mr Wiltse's latest blog entry on his website is from 2/19/2009. Nothing to say about the rapidly evolving world of social media?
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