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2 of 3 people found the following review helpful:
2.0 out of 5 stars
Light on the details for working with online communities.,
This review is from: Weapons of Mass Collaboration: How to Use Online Communities to Drive Competitive Advantage (Paperback)
Mr. Wiltse's "how to" for social media is an 099 primer concerning the use of online communities for research. Chock to the brim with generalities such as "start with a clear vision of the finish line". And references to "numerous research projects show" with nary a reference to be found to any said projects say in a bibliography or footnote. Not a one. If you're looking for genuine insight regarding how to build and sustain a thriving online community, this is not the guide. By the way, today's date is 6/10/09 and the Mr Wiltse's latest blog entry on his website is from 2/19/2009. Nothing to say about the rapidly evolving world of social media?
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Weapons of Mass Collaboration: How to Use Online Communities to Drive Competitive Advantage by Dean Wiltse (Paperback - May 21, 2009)
Used & New from: $555.00
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