Have you tried everything in your power to grow your business? Do your sales and profits continue to plummet? Are your attempts to raise money futile, time consuming and humiliating?
Okay, you’ve tried everything. We know. We understand your pain, especially in these tough economic times.
In a perfect world, you would have the funds to hire the best accountants, consultants and, perhaps, even a new managment team. But even if you did, there is still absolutely no guarantee that this high-priced help will achieve the results you desperately need.
It’s not just "business as usual."
Weather the Storm deals with the incredible complexity faced by the owners and leaders of mid market businesses especially during times of significant change. The authors are former business owners each of whom has more than 25 years of hands-on experience running medium and large businesses so the book is written from a practical perspective. The backgrounds of each of the individuals are different, thus providing different perspectives.
While there are many different views of what mid market means – the book focuses mainly on closely held private businesses and professional firms with somewhere between 50 to 2,000 employees. This is a segment of the market that is seldom covered in business books or the media as attention tends to focus on the large public companies and the startups.
This book is a real survival guide and addresses many of the tough issues facing leaders of mid market organizations – from revenue melt downs to bailing out key suppliers, from dealing with dysfunctional boards of directors to replacing leaders, from succession to getting sued. The book is packed with stories, learning points, checklists and advice for new CEO’s and more. The reader gains from a distillation of the experiences and insights gained by the writers in many different companies and many different industries. The book has more than 20 short case studies based on actual situations that are both entertaining and insightful. As the authors have lived the experiences described in the book they show the reader how to draw out the key learning points along the way.
The authors point out how much of the advice from the current "popular business books" does not apply to the mid market and deals with why executives from large companies find it difficult to work in mid market organizations. The authors have worked with over 300 clients in 27 industries and their breadth of experience is matched by their depth of insight into how the mid market works and how these organizations make tough choices and carry out those decisions irrespective of the industry sector.
In particular, for new CEO’s of mid market organizations, this is a "must read". The book identifies many of the issues you could face on assuming your new position and the red flags that tell you whether you have a really big problem. It also provides a process for dealing with these big issues – questions and answers!
Okay, you’ve tried everything. We know. We understand your pain, especially in these tough economic times.
In a perfect world, you would have the funds to hire the best accountants, consultants and, perhaps, even a new managment team. But even if you did, there is still absolutely no guarantee that this high-priced help will achieve the results you desperately need.
It’s not just "business as usual."
Weather the Storm deals with the incredible complexity faced by the owners and leaders of mid market businesses especially during times of significant change. The authors are former business owners each of whom has more than 25 years of hands-on experience running medium and large businesses so the book is written from a practical perspective. The backgrounds of each of the individuals are different, thus providing different perspectives.
While there are many different views of what mid market means – the book focuses mainly on closely held private businesses and professional firms with somewhere between 50 to 2,000 employees. This is a segment of the market that is seldom covered in business books or the media as attention tends to focus on the large public companies and the startups.
This book is a real survival guide and addresses many of the tough issues facing leaders of mid market organizations – from revenue melt downs to bailing out key suppliers, from dealing with dysfunctional boards of directors to replacing leaders, from succession to getting sued. The book is packed with stories, learning points, checklists and advice for new CEO’s and more. The reader gains from a distillation of the experiences and insights gained by the writers in many different companies and many different industries. The book has more than 20 short case studies based on actual situations that are both entertaining and insightful. As the authors have lived the experiences described in the book they show the reader how to draw out the key learning points along the way.
The authors point out how much of the advice from the current "popular business books" does not apply to the mid market and deals with why executives from large companies find it difficult to work in mid market organizations. The authors have worked with over 300 clients in 27 industries and their breadth of experience is matched by their depth of insight into how the mid market works and how these organizations make tough choices and carry out those decisions irrespective of the industry sector.
In particular, for new CEO’s of mid market organizations, this is a "must read". The book identifies many of the issues you could face on assuming your new position and the red flags that tell you whether you have a really big problem. It also provides a process for dealing with these big issues – questions and answers!

