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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies Hardcover – November 30, 2008

ISBN-13: 978-0313351877 ISBN-10: 0313351872

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Product Details

  • Hardcover: 192 pages
  • Publisher: Praeger (November 30, 2008)
  • Language: English
  • ISBN-10: 0313351872
  • ISBN-13: 978-0313351877
  • Product Dimensions: 9.4 x 6.3 x 0.8 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #218,664 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

The widespread adoption of broadband has created a Web experience that could only be dreamed of just a few years ago. The term Web 2.0 was coined in reference to the proliferation of highly interactive Web applications, including social networks such as FaceBook and MySpace, streaming video, interactive gaming, wikis, user-submitted reviews, and blogs. Mobile Web, or wireless access to the Internet through a cell phone, PDA, or other portable gadget, allows users to move off the desktop; and with the introduction of the Apple iPhone, users have a new, improved portable Web-browsing experience. Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Web site vibrant; and ways to protect yourself from the growing menace of cybercrime. Funk has been involved with Web publishing since 1995 and is currently vice president of client services for Timberline Interactive, a Web-development consultancy. --David Siegfried

Review

"Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Website vibrant; and ways to protect yourself form the growing menace of cybercrime."

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Booklist



"This valuable compendium organizes, evaluates, and places into context online business models, trends, and technologies. It considers where the Web has been and where it is going, with implications of these developments for business. The new generation, Web 2.0, is characterized by a shift to individual users who are now able to customize their Web experience and engage in social communication networks, leading to an integrative experience unimagined in the first, more static iteration of Web-based technologies. Funk, a Web publishing practitioner, traces these complex developments with great clarity, utilizing simple, concise language to frame the discussion. Useful case studies illustrate the potential as the Web evolves in serving customers and creating new business opportunities. The author also traces developments to the Web 3.0 environment. This well-organized and well-written work is essential for anyone interested in the Web and its development, particularly as it relates to the business world. Essential. General readers, all levels of students, faculty, and practitioners."

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Choice



"Librarians will find insight in Funk's analyses of the possibilities of 2.0 (and even 3.0). . . . his book should inspire ideas for better representing our resources to our patrons. Lively discussions of what else we can do to market our libraries will be sparked by his many examples of successful business models. . . . heartily recommended to academic librarians."

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Catholic Library World


More About the Author

I've been working in ecommerce and website development almost since the dawn of the commecial internet, back in 1995 when I built my first website (using a 28K modem!) for the car collectibles magazine Mobilia.

I wrote my first book, on Web 2.0, in 2008, and followed it up with a book on social media in 2010. Probably the coolest thing about writing these books has been networking with, learning about and sharing the stories of fellow businesspeople -- and continuing the conversation with readers.

Currently I'm a senior marketing manager at Green Mountain Coffee Roasters. Prior to that, I worked at the digital agency Timberline Interactive with clients like Lake Champlain Chocolates, Wine of the Month Club, Garrett Wade, Terry Precision Cycling, Liberty Orchards, The Scooter Store and April Cornell. Before that, I managed the websites of The Vermont Teddy Bear Company, PajamaGram, and Calyx Flowers.

I frequently speak at industry events in the US and abroad including Internet Retailer, ACCM, DMA and Shop.org, Online Retailer, Conversion Conference and other shows. If you're attending a show, let's connect!

I live in Vermont with my wife, three daughters, our beagle Ginny and eleven Golden Comet chickens.

Customer Reviews

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Anyone who runs a website or has an online marketing role should buy this book.
Reid Greenberg
It's rare to find a book of this sort that is both useful, technically sound, and fun to read.
Book bound
Just looking at the Index will tell you that there is something different about this book.
Larry Slater

Most Helpful Customer Reviews

5 of 6 people found the following review helpful By Larry Slater on February 3, 2009
Format: Hardcover
Now you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.

Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.

Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that's not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.
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4 of 5 people found the following review helpful By Donna Lee on December 14, 2008
Format: Hardcover
I am a nontechnical reader, and I enjoyed this book for its very accessible and clear writing, for explaining what Web 2.0 is about, and for its many practical suggestions for using Web 2.0 in business.
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1 of 1 people found the following review helpful By brentgrab on May 1, 2009
Format: Hardcover
great intermediate level instructional guide on how to maximize profits through social media, how to create 'sticky' clients, and how to develop new relationships through social networking. A lot of 'history' of the web and how it's evolved... most of that I skipped over, but you may like to read it.
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1 of 1 people found the following review helpful By Reid Greenberg on February 27, 2009
Format: Hardcover
Gotta say, the book is wonderful. Fun, informative and an easy read. As a "seasoned" digital marketer, Tom's book was a fantastic reminder on topics I had forgotten as well as an abundance of information on ideas I had never thought of.

Clear, concise and timely. Anyone who runs a website or has an online marketing role should buy this book.

Great work, Tom!
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