Customer Reviews

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

5 star:		(5)
4 star:		(1)
3 star:		(0)
2 star:		(1)
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Now you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.

Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.

Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that's not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.

great intermediate level instructional guide on how to maximize profits through social media, how to create 'sticky' clients, and how to develop new relationships through social networking. A lot of 'history' of the web and how it's evolved... most of that I skipped over, but you may like to read it.

Gotta say, the book is wonderful. Fun, informative and an easy read. As a "seasoned" digital marketer, Tom's book was a fantastic reminder on topics I had forgotten as well as an abundance of information on ideas I had never thought of.

Clear, concise and timely. Anyone who runs a website or has an online marketing role should buy this book.

Great work, Tom!

I am a nontechnical reader, and I enjoyed this book for its very accessible and clear writing, for explaining what Web 2.0 is about, and for its many practical suggestions for using Web 2.0 in business.

I hate it when a book comes alomg with such bold predictions, but fails to deliver anything new. Such is the case here. I could find every idea and concept simply by reading blogs and following a few thought leaders. This book serves no purpose. I suggest watching TED demos and sticking to those who are bold enough to try and predict the future. Those you try and describe how we got here or how fortune 500 companies need to get with it suck. Waste of paper and time.

Understanding new biz models? Is this a joke? The trends are just that- trends (many out of date) and technologies (again- already out of date).

Mr. Funk gives a comprehensive overview of the web with up to date information and a socio-historical context. It's rare to find a book of this sort that is both useful, technically sound, and fun to read. Highly recommended.

This book is well written and useful for techies, marketers and common folk wanting to understand the 2.0 phenomenon. It also adds to an understanding of how our new president and his team used and will use the Internet to establish and maintain citizen connections.