Web 2.0: The Business Model [Hardcover]

Miltiadis D. Lytras (Editor), Ernesto Damiani (Editor), Patricia Ordóñez de Pablos (Editor)

Book Description

Publication Date: November 11, 2008

Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value. Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. The editors’ discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and community building. This volume also includes a number of successful business models for business exploitation using Web 2.0 and Web 3.0 with various case studies. Web 2.0: The Business Model is designed for professionals working as policy makers, corporate quality managers, and government officers in IT, as well as for researchers, professors and advance-level students in computer science and business management.

Editorial Reviews

Review

From the reviews: "The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. … this book would serve as a wonderful text for an e-business course concentrating on models of practice." (Michael Goldberg, ACM Computing Reviews, September, 2009)

From the Back Cover

Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value. Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. The Editors’ discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and community building. This volume also includes a number of successful business models for business exploitation using Web 2.0 and Web 3.0 with various case studies. Web 2.0: The Business Model is designed for professionals working as policy makers, corporate quality managers, and government officers in IT, as well as for researchers, professors and advance-level students in computer science and business management.

Product Details

• Hardcover: 336 pages
• Publisher: Springer; 1st Edition. 2nd Printing. edition (November 11, 2008)
• Language: English
• ISBN-10: 0387858946
• ISBN-13: 978-0387858944
• Product Dimensions: 9.1 x 6.2 x 0.8 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,954,561 in Books (See Top 100 in Books)