Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.
Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers
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From the Inside Flap
Is it technology? Is it philosophy? Or is it simply marketing hype? Web 2.0 is a concept so fluid that even the experts in this book don't agree on what it means. Some feel that no definition is even necessary. But most agree on one thing: Web 2.0 is a sweeping tide that's changing the face of the Internet.
Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control.
Here is a rich smorgasbord of unique viewpoints — from bloggers, social networking developers, corporate communicators, online strategists, distinguished engineers, and others. These are the people who are shaping today's Web. What they have to say can help you shape your organization's future.
The Impact Makers
Max Mancini eBay
Alan Meckler Internet.com
Eric Engleman Bloglines
Gina Bianchini Ning
Dorion Carroll Technorati
Raju Vegesna Zoho
Richard MacManus Read/Write Web & Web 2.0 WorkGroup
TJ Kang ThinkFree
Patrick Crane LinkedIn
Shaun Walker DotNetNuke
Biz Stone Twitter
Seth Steinberg Meebo
Joshua Schachter Del.icio.us
Ranjith Kumaran YouSendIt
Garrett Camp StumbleUpon
Rodrigo Madanes Skype
Rod Smith IBM Corporation
Tim Harris Microsoft Corporation
Bob Brewin & Tim Bray Sun Microsystems
Michele Turner Adobe Corporation
From the Back Cover
"Web 2.0 is a course correction for the Internet that is weaving the social fabric back together again ? It's not just your own perceptions and observations anymore; it's back to the old way."
— Patrick Crane, LinkedIn
— Patrick Crane, LinkedIn
"Web 2.0 is about giving a lot of control back to the user."
— Michele Turner, Adobe
"Anyone with reasonable smarts can have a good idea for a Web property on Monday and have something on the air two weeks from Thursday."
— Tim Bray, Sun Microsystems
"If you don't do it [Web 2.0],then you'll lose market share and you'll wish you had."
— Seth Sternberg, Meebo
the one-way Web is dead
Web 2.0 is an elusive concept, but one thing is certain — the Web as merely a means of retrieving and displaying information is history. Today's Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate — or be left behind.
These experts are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge. They'll prepare you for a Web where users rule.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Hardcover
you get what's on the cover; 20 interviews with Web 2.0 influencers. as with many interview books, some interviews are more/less appealing to the reader. what is crucial is that at least some should be worth reading and useful. to me, the book succeeds mostly. i found the following interviews particularly interesting; Alan Meckler (internet.com). a lot to learn from somebody who's been in the publishing business since 1969. as to expected from a veteran, he has some challanging statements like `99% of all Web 2.0 properties will never make a diem`. Gina Bianchi (ning.com) was another great interview which sparked lots of enthusiasm for the social network supported by numbers.
a good and solid read - unfortunately far from a must Web 2.0 book
a good and solid read - unfortunately far from a must Web 2.0 book
Format:Hardcover|Amazon Verified Purchase
This is an unusually useful book. Brad Jones interviews 20 big players in the world of web 2.0 and asks each of them the same questions, about what it is (if anything), how it developed, the underlying technologies and the personal and social consequences. Although each of the interviewees comes from a diffrent place in the high tech world, and has a different take on current developments, readers are left with a composite picture that is 'more than' the view of even the most astute individual speaker. If you want to know about what web 2.0 is, this is a very good, solid, composite starting point.
Format:Hardcover
This people are in the forefront of how the rest of us hope to live our life in the next 10 years.
Most Recent Customer Reviews
It may be helpful to listen to the visionares
The book is structured in different interviews with the most popular internet gurus. The questions are repeted among all of them, so that you can check out how each of them vary... Read more
Published on January 5, 2010 by Alberto Ponsa Talavera
Ok, could be much better
The book contains 20 interviews with people from different companies that are web 2.0.
Some interviews are very interesting (Sun & Microsoft for example) but most of the... Read more
Some interviews are very interesting (Sun & Microsoft for example) but most of the... Read more
Published on January 14, 2009 by Ricardo Quesada
Now I'm Interested in Web 2.0
I didn't know what to expect when I picked up this book but after I did, it was hard to put down. I kept going back to it to find out how another person felt about Web 2. Read more
Published on November 6, 2008 by Kenneth Hess
More than just Web 2.0
Web 2.0 Heroes presents you with insights from leading companies and sites. Each chapter focuses on an interview with a different person from leading companies and Web sites. Read more
Published on May 25, 2008 by Bradley Jones
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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linked data, offline functionality, social graph, desktop experience, misunderstood thing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Semantic Web, Open Source, Dorion Carroll, Silicon Valley, Sun Microsystems, Microsoft Office, Patrick Crane, Max Mancini, Eric Engleman, Tim Bray, Seth Sternberg, Ranjith Kumaran, Raju Vegesna, Write Web, Bob Brewin, Rodrigo Madanes, Shaun Walker, Garrett Camp, Rod Smith, Google Gears, Michele Turner, Alan Meckler, Adobe Systems Incorporated, Tim Harris, Microsoft Silverlight Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
linked data, offline functionality, social graph, desktop experience, misunderstood thing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Semantic Web, Open Source, Dorion Carroll, Silicon Valley, Sun Microsystems, Microsoft Office, Patrick Crane, Max Mancini, Eric Engleman, Tim Bray, Seth Sternberg, Ranjith Kumaran, Raju Vegesna, Write Web, Bob Brewin, Rodrigo Madanes, Shaun Walker, Garrett Camp, Rod Smith, Google Gears, Michele Turner, Alan Meckler, Adobe Systems Incorporated, Tim Harris, Microsoft Silverlight Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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