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Editorial Reviews
Product Description
If you are interested in learning about Web 2.0 and the history of its development, Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers contains all the information you need to understand Web 2.0 and its importance. Read first person accounts from industry leaders and innovators, who describe the influence and potential of Web 2.0, a second generation of web-based communities and hosted services that facilitate collaboration among users. Enjoy interviews with representatives from companies like eBay, Microsoft, Sun Microsystems, and Adobe/Macromedia as you gain a greater understanding Web 2.0.
From the Inside Flap
See all Editorial Reviews
If you are interested in learning about Web 2.0 and the history of its development, Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers contains all the information you need to understand Web 2.0 and its importance. Read first person accounts from industry leaders and innovators, who describe the influence and potential of Web 2.0, a second generation of web-based communities and hosted services that facilitate collaboration among users. Enjoy interviews with representatives from companies like eBay, Microsoft, Sun Microsystems, and Adobe/Macromedia as you gain a greater understanding Web 2.0.
From the Inside Flap
Is it technology? Is it philosophy? Or is it simply marketing hype? Web 2.0 is a concept so fluid that even the experts in this book don't agree on what it means. Some feel that no definition is even necessary. But most agree on one thing: Web 2.0 is a sweeping tide that's changing the face of the Internet.
Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control.
Here is a rich smorgasbord of unique viewpoints — from bloggers, social networking developers, corporate communicators, online strategists, distinguished engineers, and others. These are the people who are shaping today's Web. What they have to say can help you shape your organization's future.
The Impact Makers
Max Mancini eBay
Alan Meckler Internet.com
Eric Engleman Bloglines
Gina Bianchini Ning
Dorion Carroll Technorati
Raju Vegesna Zoho
Richard MacManus Read/Write Web & Web 2.0 WorkGroup
TJ Kang ThinkFree
Patrick Crane LinkedIn
Shaun Walker DotNetNuke
Biz Stone Twitter
Seth Steinberg Meebo
Joshua Schachter Del.icio.us
Ranjith Kumaran YouSendIt
Garrett Camp StumbleUpon
Rodrigo Madanes Skype
Rod Smith IBM Corporation
Tim Harris Microsoft Corporation
Bob Brewin & Tim Bray Sun Microsystems
Michele Turner Adobe Corporation
See all Editorial Reviews
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