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Is it technology? Is it philosophy? Or is it simply marketing hype? Web 2.0 is a concept so fluid that even the experts in this book don't agree on what it means. Some feel that no definition is even necessary. But most agree on one thing: Web 2.0 is a sweeping tide that's changing the face of the Internet.
Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control.
Here is a rich smorgasbord of unique viewpoints from bloggers, social networking developers, corporate communicators, online strategists, distinguished engineers, and others. These are the people who are shaping today's Web. What they have to say can help you shape your organization's future.
The Impact Makers
Max Mancini eBay
Alan Meckler Internet.com
Eric Engleman Bloglines
Gina Bianchini Ning
Dorion Carroll Technorati
Raju Vegesna Zoho
Richard MacManus Read/Write Web & Web 2.0 WorkGroup
TJ Kang ThinkFree
Patrick Crane LinkedIn
Shaun Walker DotNetNuke
Biz Stone Twitter
Seth Steinberg Meebo
Joshua Schachter Del.icio.us
Ranjith Kumaran YouSendIt
Garrett Camp StumbleUpon
Rodrigo Madanes Skype
Rod Smith IBM Corporation
Tim Harris Microsoft Corporation
Bob Brewin & Tim Bray Sun Microsystems
Michele Turner Adobe Corporation
"Web 2.0 is about giving a lot of control back to the user."
— Michele Turner, Adobe
"Anyone with reasonable smarts can have a good idea for a Web property on Monday and have something on the air two weeks from Thursday."
— Tim Bray, Sun Microsystems
"If you don't do it [Web 2.0],then you'll lose market share and you'll wish you had."
— Seth Sternberg, Meebo
the one-way Web is dead
Web 2.0 is an elusive concept, but one thing is certain — the Web as merely a means of retrieving and displaying information is history. Today's Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate — or be left behind.
These experts are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge. They'll prepare you for a Web where users rule.
This is an unusually useful book. Brad Jones interviews 20 big players in the world of web 2.0 and asks each of them the same questions, about what it is (if anything), how it... Read morePublished on March 28, 2011 by Leonard Waks
This people are in the forefront of how the rest of us hope to live our life in the next 10 years.Published on January 8, 2010 by Daniel A. MARCOS