Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers [Hardcover]

Bradley L. Jones (Author)

Book Description

Publication Date: April 14, 2008 | ISBN-10: 0470241993 | ISBN-13: 978-0470241998 | Edition: 1

Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.

Editorial Reviews

From the Inside Flap

Is it technology? Is it philosophy? Or is it simply marketing hype? Web 2.0 is a concept so fluid that even the experts in this book don't agree on what it means. Some feel that no definition is even necessary. But most agree on one thing: Web 2.0 is a sweeping tide that's changing the face of the Internet.

Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control.

Here is a rich smorgasbord of unique viewpoints — from bloggers, social networking developers, corporate communicators, online strategists, distinguished engineers, and others. These are the people who are shaping today's Web. What they have to say can help you shape your organization's future.

The Impact Makers

• Max Mancini eBay

• Alan Meckler Internet.com

• Eric Engleman Bloglines

• Gina Bianchini Ning

• Dorion Carroll Technorati

• Raju Vegesna Zoho

• Richard MacManus Read/Write Web & Web 2.0 WorkGroup

• TJ Kang ThinkFree

• Patrick Crane LinkedIn

• Shaun Walker DotNetNuke

• Biz Stone Twitter

• Seth Steinberg Meebo

• Joshua Schachter Del.icio.us

• Ranjith Kumaran YouSendIt

• Garrett Camp StumbleUpon

• Rodrigo Madanes Skype

• Rod Smith IBM Corporation

• Tim Harris Microsoft Corporation

• Bob Brewin & Tim Bray Sun Microsystems

• Michele Turner Adobe Corporation

From the Back Cover

"Web 2.0 is a course correction for the Internet that is weaving the social fabric back together again ? It's not just your own perceptions and observations anymore; it's back to the old way."
— Patrick Crane, LinkedIn

"Web 2.0 is about giving a lot of control back to the user."
— Michele Turner, Adobe

"Anyone with reasonable smarts can have a good idea for a Web property on Monday and have something on the air two weeks from Thursday."
— Tim Bray, Sun Microsystems

"If you don't do it [Web 2.0],then you'll lose market share and you'll wish you had."
— Seth Sternberg, Meebo

the one-way Web is dead
Web 2.0 is an elusive concept, but one thing is certain — the Web as merely a means of retrieving and displaying information is history. Today's Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate — or be left behind.

These experts are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge. They'll prepare you for a Web where users rule.

See all Editorial Reviews

Product Details

• Hardcover: 273 pages
• Publisher: Wiley; 1 edition (April 14, 2008)
• Language: English
• ISBN-10: 0470241993
• ISBN-13: 978-0470241998
• Product Dimensions: 9 x 6.4 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #912,635 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

3.0 out of 5 stars solid / ok, August 6, 2008

By 

Franco Arda (Palo Alto, CA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (Hardcover)

you get what's on the cover; 20 interviews with Web 2.0 influencers. as with many interview books, some interviews are more/less appealing to the reader. what is crucial is that at least some should be worth reading and useful. to me, the book succeeds mostly. i found the following interviews particularly interesting; Alan Meckler (internet.com). a lot to learn from somebody who's been in the publishing business since 1969. as to expected from a veteran, he has some challanging statements like `99% of all Web 2.0 properties will never make a diem`. Gina Bianchi (ning.com) was another great interview which sparked lots of enthusiasm for the social network supported by numbers.

a good and solid read - unfortunately far from a must Web 2.0 book

1 of 1 people found the following review helpful:

5.0 out of 5 stars Now I'm Interested in Web 2.0, November 6, 2008

By 

Kenneth Hess (Tulsa, OK) - See all my reviews

This review is from: Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (Hardcover)

I didn't know what to expect when I picked up this book but after I did, it was hard to put down. I kept going back to it to find out how another person felt about Web 2.0 or the future of Web 2.0. After reading the book, I also started searching for Web 2.0 development tools--a more difficult task than I originally thought. Oh, they exist but what I found was that there is no specific Web 2.0 development tool--it's really a set of concepts not code snippets.
What I also found out is that the 20 most influential people in the industry don't really agree on what Web 2.0 is or will be--though most defer to a common definition (I don't want to spoil it for you). I was intrigued by the fact that the movers and shakers in this field all have different perspectives of what Web 2.0 really is and is not.

My favorite part of the book is the way Mr. Jones interviewed these different people. It would have been easier to just ask everyone the same 10 questions but he didn't do that. He allowed each interview to evolve but with the common theme of "What is Web 2.0." Each interview is different--and I found myself skipping all over the place to find out what Alan Meckler(Internet.com) said and then wanting to compare that to Patrick Crane's(LinkedIn) opinion. I felt bad about my ADD-like treatment of the book and not reading from start to finish but in a haphazard manner--I felt so guilty in fact, that I emailed the author and confessed my sin. To my surprise, he advocated the action--stating that it is a great way to read the book.

My favorite quote from the book? TJ Kang (ThinkFree) "I don't think there's any one, correct definition of Web 2.0." After reading the book, I'd have to agree.

I highly recommend this book if you want to know what the thought leaders in the business think of Web 2.0, the direction of the web, and web-based business in general.

5.0 out of 5 stars Multi-Perspective Truth, March 28, 2011

By 

Leonard J. Waks "philosopher and armchair tra... (philadelphia PA) - See all my reviews
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Amazon Verified Purchase

This review is from: Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (Hardcover)

This is an unusually useful book. Brad Jones interviews 20 big players in the world of web 2.0 and asks each of them the same questions, about what it is (if anything), how it developed, the underlying technologies and the personal and social consequences. Although each of the interviewees comes from a diffrent place in the high tech world, and has a different take on current developments, readers are left with a composite picture that is 'more than' the view of even the most astute individual speaker. If you want to know about what web 2.0 is, this is a very good, solid, composite starting point.