Customer Reviews

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers

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you get what's on the cover; 20 interviews with Web 2.0 influencers. as with many interview books, some interviews are more/less appealing to the reader. what is crucial is that at least some should be worth reading and useful. to me, the book succeeds mostly. i found the following interviews particularly interesting; Alan Meckler (internet.com). a lot to learn from somebody who's been in the publishing business since 1969. as to expected from a veteran, he has some challanging statements like `99% of all Web 2.0 properties will never make a diem`. Gina Bianchi (ning.com) was another great interview which sparked lots of enthusiasm for the social network supported by numbers.

a good and solid read - unfortunately far from a must Web 2.0 book

I didn't know what to expect when I picked up this book but after I did, it was hard to put down. I kept going back to it to find out how another person felt about Web 2.0 or the future of Web 2.0. After reading the book, I also started searching for Web 2.0 development tools--a more difficult task than I originally thought. Oh, they exist but what I found was that there is no specific Web 2.0 development tool--it's really a set of concepts not code snippets.
What I also found out is that the 20 most influential people in the industry don't really agree on what Web 2.0 is or will be--though most defer to a common definition (I don't want to spoil it for you). I was intrigued by the fact that the movers and shakers in this field all have different perspectives of what Web 2.0 really is and is not.

My favorite part of the book is the way Mr. Jones interviewed these different people. It would have been easier to just ask everyone the same 10 questions but he didn't do that. He allowed each interview to evolve but with the common theme of "What is Web 2.0." Each interview is different--and I found myself skipping all over the place to find out what Alan Meckler(Internet.com) said and then wanting to compare that to Patrick Crane's(LinkedIn) opinion. I felt bad about my ADD-like treatment of the book and not reading from start to finish but in a haphazard manner--I felt so guilty in fact, that I emailed the author and confessed my sin. To my surprise, he advocated the action--stating that it is a great way to read the book.

My favorite quote from the book? TJ Kang (ThinkFree) "I don't think there's any one, correct definition of Web 2.0." After reading the book, I'd have to agree.

I highly recommend this book if you want to know what the thought leaders in the business think of Web 2.0, the direction of the web, and web-based business in general.

This is an unusually useful book. Brad Jones interviews 20 big players in the world of web 2.0 and asks each of them the same questions, about what it is (if anything), how it developed, the underlying technologies and the personal and social consequences. Although each of the interviewees comes from a diffrent place in the high tech world, and has a different take on current developments, readers are left with a composite picture that is 'more than' the view of even the most astute individual speaker. If you want to know about what web 2.0 is, this is a very good, solid, composite starting point.

This people are in the forefront of how the rest of us hope to live our life in the next 10 years.

The book is structured in different interviews with the most popular internet gurus. The questions are repeted among all of them, so that you can check out how each of them vary the answer.

The book is unhelpful if you are looking for new thoughts in the field. But it may help you to understand how the Web business is working today and how it will work tomorrow...

The book contains 20 interviews with people from different companies that are web 2.0.
Some interviews are very interesting (Sun & Microsoft for example) but most of the interviews are not very insightful.
For example, the interview with the Delicious guy was boring... the Delicious guy wasn't 'verbose', but the interviewer should try asking new questions... Delicious is a very interesting site!
Also there are some missing interviews like interviews with Google, Amazon, Yahoo!.

Web 2.0 Heroes presents you with insights from leading companies and sites. Each chapter focuses on an interview with a different person from leading companies and Web sites. You can see the list of such companies and people above. In most cases the interviewee is a person closely related to the internet and/or overall strategy for the company. As such, you may not have heard the person's name, but you will have likely seen their impact.

When you read this book, you will learn the perspectives and insights from these leaders - these heroes. You'll discover what they consider Web 2.0 to be, what insights they've learned trying to address Web 2.0, and you'll learn what they consider to be the hype versus reality. You might be surprised to find what `highly Web 2.0' site hero considers Web 2.0 to be complete hype!

Web 2.0 Heroes goes way beyond just Web 2.0. These heroes are also asked about other key topics that might be impacting you. This includes giving insights on Software as a Service (SaaS) and Software plus Services (S+S). These topics often come up around discussions of Web sites, so you'll discover their thought s on what the impact of these are. You'll also learn about Web 3.0 and the Semantic Web. This topic is often considered academic, so it is interesting to see what the people on the front lines of Web development think of the topic. You'll get these front-line perspectives from Web 2.0 Heroes.

One of the most interesting things you'll learn from the heroes is the answer to the question "What's next?" There are a few themes as to what the heroes believe to be next. There are also a few interesting insights.

This book is not your typical droning of facts and figures. Rather, it is a casual read that puts you in front of the heroes and gives you their insights. The chapters are based on verbal interviews, so you get some of the `off the cuff' perspectives that most books and written interviews don't provide. As such, there are a lot of comments made that you are not likely to find in other books!

Let me also state that I'm the guy who was given authorship credit on this book. In truth, the authorship is shared with those that I interviewed. It is their words that make up most of the book. It is their words that you will find interesting.

If you read the book, then I'd like to ask you to tell us your favorite quote from one of the people interviewed. Post it here. I think you might find it hard to narrow it down to just one!