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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. [Kindle Edition]

Amy Shuen
4.3 out of 5 stars  See all reviews (32 customer reviews)

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Book Description

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

  • Flickr, a classic user-driven business, created value for itself by helping users create their own value
  • Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of


  • Social network effects can support a business-ever wonder how FaceBook grew so quickly?
  • Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web


Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.


Editorial Reviews

About the Author

Amy Shuen is an internationally recognized authority on Silicon Valley business models and innovation economics, frequent speaker at industry conferences and venture capital events, award-winning strategy researcher. She's taught high tech entrepreneurship, strategy and venture finance to MBAs, technical professionals and executives at Wharton UPenn, Haas school of Business at UC Berkeley, San Jose State University, CEIBS (China Europe International Business SChool) and Ecole des Ponts and Ecole Polytechnique (France).

Product Details

  • File Size: 2371 KB
  • Print Length: 268 pages
  • Page Numbers Source ISBN: 0596529961
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (July 14, 2008)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0026OR33A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #561,610 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
88 of 98 people found the following review helpful
4.0 out of 5 stars Superb Overview of Web 2.0 June 3, 2008
Format:Hardcover
I found this book mildly irritating, until I realized that it was in fact perfect for what it sets out to be, an introduction of Web 2.0 concepts for those who know nothing about the Web, i.e. executives who still dictate memoranda, still budget for print advertising, etcetera. O'Reilly has a superb model for leveraging conferences and publishing books, but O'Reilly should have known better than to publish this book in 2008 without reference to Web 3.0. Wikipedia has a fine overview of Web 3.0, start there, I have put the URL in the comment below.

I found the book bland and disappointing, and found--when discussing Amazon, for example, the book reads more like an advertisement and has no clue on all the stuff Amazon is not doing (see the comment for two URLs), such as microtext for micro-cash, creating global intelligence councils on poverty and every other topic using top authors, and creating local citizen intelligence minutemen who can do real-time observation in the context of Amazon's excellent S3 cloud, which is in my view operating at less than 10% of its potential because Bezos has two things on his mind: outerspace and Kindle.

The end notes and the bibliography are the best part of the book. The index stinks. 7 pages for a 214 page book, should have been at least 14--it was an afterthought and done badly.

Better books on Web 2.0 and Generation 2.0 include:
Groundswell: Winning in a World Transformed by Social Technologies
... Read more ›
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33 of 35 people found the following review helpful
2.0 out of 5 stars Desperate Miasma of Buzzwords December 17, 2008
Format:Hardcover
A desperate miasma of buzzwords pervades the entire book. The best part of the book is its list of references, but here again, as with the rest of the book, quantity trumps quality. The really good references are buried among the more than 280 references.

Sample this profligate plethora of acronyms and hypewords: Long tail. Network effects. Collaborative innovation. Web to wealth. Freemium. Collective user value. Leapfrog link. Competence syndication. Competence capitalization. Online recombinant innovation.

Rambling paragraphs interspersed with 'back-of-the-napkin' style charts, authoritative-looking links, economic terms interspersed with catchphrases are thrown in, and then on to the next topic. Scoot and shoot. Rinse and repeat.

What is most disappointing is that firstly, the topic of Web 2.0 is much, much more engrossing, exciting, and fascinating than the book suggests, and secondly, the author may in fact be capable of writing a book that does her and the topic justice.

Web 2.0 - the moniker given to the combination of technology enabled rich internet applications, collaborative user experiences like wikis, folksonomies, and more - has changed the way most people experience and expect the web to be. Google, Facebook, Twitter, Flickr, Wikipedia, YouTube, blogs are all examples of Web 2.0 based companies.

What is less clear is whether Web 2.0, despite all its newness, hype, and substance, is only an incremental step in the path of the continual evolution of the web, or whether it represents a substantially, and fundamentally, different way of doing business and interacting on the internet.

This book is an attempt to try and make sense of Web 2.0.
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16 of 19 people found the following review helpful
5.0 out of 5 stars Web 2.0 in Business Terms April 26, 2008
Format:Hardcover
I was lucky enough to receive an advanced copy of this wonderful book. I normally don't set aside current books to dive into a new one, but this is a book that I've been waiting on for a long time and I was eager to jump right in -- and what a treat it turned out to be!

If you aren't a techie, Web 2.0 probably doesn't mean much to you. You might think it is just the "next version" of the Internet or just a new way of doing things online -- such as blogging, video, etc. In this the book the author shows you that Web 2.0 is so much more than the "what" -- it's actually mostly about the "how".

How can a business -- be it IBM or your one-man home-based operation -- benefit from new advances and developments online? How can you change your way of thinking about business to take advantage of the power of communities that are popping up all over the Internet? How can you learn from others, such as Amazon and Flickr, who made major changes to their business models and discovered new ways of doing business?

If you want another book on geek tech, then this book isn't for you. If you own your own business, or are just merely an employee looking for innovative ways of getting things done, this book is for you. I have no doubt that there will be people who read this book who will have an "Aha!" moment and transform the Internet even more. I learned so much from this book that it is difficult to just pick one or two main points to focus on.

When you are done with this book you'll understand how revolutions and evolutions on the Internet have changed the way we do business -- from online to offline. You'll also better understand how social networks play such a crucial role in everyday life and how they are turning traditional business models on their head.

You owe it to yourself to read this book -- your take on business will never be the same afterwards.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Thank You
Published 2 months ago by Laura Parkinson
5.0 out of 5 stars Web 2.0 is a moneymaking, sometimes baffling, platform of the future.
Many of Web 2.0's foundational principles - for example, giving away your primary online product - are counterintuitive. Read more
Published on September 23, 2011 by Rolf Dobelli
5.0 out of 5 stars Book Review of "Web 2.0: A Strategy Guide" by Amy Shuen
The Internet is becoming more prominent in daily life with the emergence of the social networking opportunities provided by Web 2.0. The technology used in Web 2. Read more
Published on April 9, 2010 by Pat
4.0 out of 5 stars Good book for inspiration
This book opened my eyes to the world of web2.0. It contains a nice split of sections and good checklist to be use for anybody who would like to start an internet business... Read more
Published on September 12, 2009 by Johnatas Montezuma
5.0 out of 5 stars Excellent reference for those interested in social computing real...
I got a hold of this book while researching the concept of social networks and Web 2.0 implementations and how this frenzy is changing the face of business. Read more
Published on August 20, 2009 by Adnan Al-Ghourabi
3.0 out of 5 stars Too Clinical...But Good
This strategy guide was written for those that like "technical" writing...or clinical type books.

It's more suited for a classroom than to be sold to the mainstream... Read more
Published on June 11, 2009 by Joseph Ratliff
2.0 out of 5 stars Worth it for the bibliography
I got about halfway through the first chapter of this book and realized that as immersed as I am in Internet culture, I really wasn't going to take away much value from this book. Read more
Published on May 11, 2009 by Jennifer Kydd
4.0 out of 5 stars A good book for the right audience
I've seen some mixed reviews here for Shuen's book, and the enjoyment and relevance of this book will depend on what you come into it looking for. Read more
Published on April 4, 2009 by J. J. Kwashnak
5.0 out of 5 stars Bridges gap in technolgy - strategy, practical and academic viewpoints
I had the opportunity to hear the author speak and present several examples from the book, which enticed me to buy and read this book. Read more
Published on March 15, 2009 by Skyfollow
1.0 out of 5 stars Like it was written on a single Saturday (except for the many quotes...
I was looking forward to reading this book, but this one is, in my opinion, far below what I normally get when I buy an O'Reilly. Read more
Published on March 2, 2009 by Stefan Leuthold
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