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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. Kindle Edition
|Length: 268 pages|
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Top Customer Reviews
I found the book bland and disappointing, and found--when discussing Amazon, for example, the book reads more like an advertisement and has no clue on all the stuff Amazon is not doing (see the comment for two URLs), such as microtext for micro-cash, creating global intelligence councils on poverty and every other topic using top authors, and creating local citizen intelligence minutemen who can do real-time observation in the context of Amazon's excellent S3 cloud, which is in my view operating at less than 10% of its potential because Bezos has two things on his mind: outerspace and Kindle.
The end notes and the bibliography are the best part of the book. The index stinks. 7 pages for a 214 page book, should have been at least 14--it was an afterthought and done badly.
Better books on Web 2.0 and Generation 2.0 include:
Groundswell: Winning in a World Transformed by Social Technologies
...Read more ›
Sample this profligate plethora of acronyms and hypewords: Long tail. Network effects. Collaborative innovation. Web to wealth. Freemium. Collective user value. Leapfrog link. Competence syndication. Competence capitalization. Online recombinant innovation.
Rambling paragraphs interspersed with 'back-of-the-napkin' style charts, authoritative-looking links, economic terms interspersed with catchphrases are thrown in, and then on to the next topic. Scoot and shoot. Rinse and repeat.
What is most disappointing is that firstly, the topic of Web 2.0 is much, much more engrossing, exciting, and fascinating than the book suggests, and secondly, the author may in fact be capable of writing a book that does her and the topic justice.
Web 2.0 - the moniker given to the combination of technology enabled rich internet applications, collaborative user experiences like wikis, folksonomies, and more - has changed the way most people experience and expect the web to be. Google, Facebook, Twitter, Flickr, Wikipedia, YouTube, blogs are all examples of Web 2.0 based companies.
What is less clear is whether Web 2.0, despite all its newness, hype, and substance, is only an incremental step in the path of the continual evolution of the web, or whether it represents a substantially, and fundamentally, different way of doing business and interacting on the internet.
This book is an attempt to try and make sense of Web 2.0.Read more ›
If you aren't a techie, Web 2.0 probably doesn't mean much to you. You might think it is just the "next version" of the Internet or just a new way of doing things online -- such as blogging, video, etc. In this the book the author shows you that Web 2.0 is so much more than the "what" -- it's actually mostly about the "how".
How can a business -- be it IBM or your one-man home-based operation -- benefit from new advances and developments online? How can you change your way of thinking about business to take advantage of the power of communities that are popping up all over the Internet? How can you learn from others, such as Amazon and Flickr, who made major changes to their business models and discovered new ways of doing business?
If you want another book on geek tech, then this book isn't for you. If you own your own business, or are just merely an employee looking for innovative ways of getting things done, this book is for you. I have no doubt that there will be people who read this book who will have an "Aha!" moment and transform the Internet even more. I learned so much from this book that it is difficult to just pick one or two main points to focus on.
When you are done with this book you'll understand how revolutions and evolutions on the Internet have changed the way we do business -- from online to offline. You'll also better understand how social networks play such a crucial role in everyday life and how they are turning traditional business models on their head.
You owe it to yourself to read this book -- your take on business will never be the same afterwards.
Most Recent Customer Reviews
Many of Web 2.0's foundational principles - for example, giving away your primary online product - are counterintuitive. Read morePublished on September 23, 2011 by Rolf Dobelli
The Internet is becoming more prominent in daily life with the emergence of the social networking opportunities provided by Web 2.0. The technology used in Web 2. Read morePublished on April 9, 2010 by Pat B
This book opened my eyes to the world of web2.0. It contains a nice split of sections and good checklist to be use for anybody who would like to start an internet business... Read morePublished on September 12, 2009 by Johnatas Montezuma
I got a hold of this book while researching the concept of social networks and Web 2.0 implementations and how this frenzy is changing the face of business. Read morePublished on August 20, 2009 by Adnan Al-Ghourabi
This strategy guide was written for those that like "technical" writing...or clinical type books.
It's more suited for a classroom than to be sold to the mainstream... Read more
I got about halfway through the first chapter of this book and realized that as immersed as I am in Internet culture, I really wasn't going to take away much value from this book. Read morePublished on May 11, 2009 by Jen C.
I've seen some mixed reviews here for Shuen's book, and the enjoyment and relevance of this book will depend on what you come into it looking for. Read morePublished on April 4, 2009 by J. J. Kwashnak