The Web has changed the way every business function is conducted and will continue to have profound influences on the global economy. As your company enters the world of e-commerce and Web technologies, you will need effective Web advertising and marketing solutions. Web Advertising and Marketing, 3rd Edition is a complete guide to the tricky business of building an effective online commercial presence. It walks you through every step of the process, from understanding the basic technology to building an online marketing plan--from designing a stellar commercial Web site to making sure a Web site is secure. The book includes case studies of actual businesses and their success and failures on the Web. Web Advertising and Marketing, 3rd Edition can be a valuable guide for the novice to experienced Internet business person.
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Most Helpful Customer Reviews
5 of 8 people found the following review helpful:
5.0 out of 5 stars
Impartial review?,
By A Customer
This review is from: Web Advertising and Marketing, 3rd Edition (Paperback)
Chris Yeh is Mr. Kuegler's partner at his consulting firm.I would question the objectivity of the previous review. Please also place no credence in my rating of five stars, I have yet to receive my copy.
2 of 4 people found the following review helpful:
5.0 out of 5 stars
A clear and practical guide to an often-confusing industry.,
By Chris Yeh (Mountain View, CA USA) - See all my reviews
This review is from: Web Advertising and Marketing, 3rd Edition (Paperback)
The web advertising and marketing is extremely confusing. Almost everything I've ever been told has been a lie. In sharp contrast, Kuegler's book tells hard truths, backed up with very specific examples. He focuses on companies and techniques that have flown below the mainstream radar screen, and delivers information that any marketer or entrepreneur can use.
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