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2 Reviews
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5 of 8 people found the following review helpful:
5.0 out of 5 stars
Impartial review?,
By A Customer
This review is from: Web Advertising and Marketing, 3rd Edition (Paperback)
Chris Yeh is Mr. Kuegler's partner at his consulting firm.I would question the objectivity of the previous review. Please also place no credence in my rating of five stars, I have yet to receive my copy.
2 of 4 people found the following review helpful:
5.0 out of 5 stars
A clear and practical guide to an often-confusing industry.,
By Chris Yeh (Mountain View, CA USA) - See all my reviews
This review is from: Web Advertising and Marketing, 3rd Edition (Paperback)
The web advertising and marketing is extremely confusing. Almost everything I've ever been told has been a lie. In sharp contrast, Kuegler's book tells hard truths, backed up with very specific examples. He focuses on companies and techniques that have flown below the mainstream radar screen, and delivers information that any marketer or entrepreneur can use.
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Web Advertising and Marketing, 3rd Edition by Thomas J. Kuegler (Paperback - September 21, 2000)
Used & New from: $0.01
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