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Web Analytics: An Hour a Day [Paperback]

Avinash Kaushik (Author)
4.6 out of 5 stars  See all reviews (81 customer reviews) |
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Book Description

Publication Date: June 5, 2007 | ISBN-10: 0470130652 | ISBN-13: 978-0470130650
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Editorial Reviews

From the Back Cover

Develop a Successful Web Analytics Strategy

A Step-by-Step Guide

Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.

Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.

  • Learn the pros and cons of data collection methodologies

  • Find out how you can stop counting page views and still get a rich understanding of your customers

  • Discover how to identify valuable metrics with the "three layers of so what" test

  • Optimize your organizational structure and choose the right analytics tool

  • Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others

  • Leverage quick-start solutions for blogs and e-commerce, support, and small business websites

  • Learn the key ingredients of a great experimentation and testing platform

  • Use competitive-intelligence analysis to glean insights and drive actions

You'll also find:

  • Ten steps to turbocharge your web analytics

  • Seven steps for creating a data-driven culture in your organization

  • Six ways to measure the success of a blog

  • Three secrets behind making web analytics actionable

  • Ten signs of a great web analyst

Valuable CD Included

The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

About the Author

Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

Product Details

  • Paperback: 480 pages
  • Publisher: Sybex (June 5, 2007)
  • Language: English
  • ISBN-10: 0470130652
  • ISBN-13: 978-0470130650
  • Product Dimensions: 9.1 x 7.4 x 1.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (81 customer reviews)
  • Amazon Best Sellers Rank: #83,584 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Avinash Kaushik Page
Avinash Kaushik
Avinash Kaushik is the author of the leading web analytics and research blog Occam's Razor (http://kaushik.net/avinash). He is also the Digital Marekting Evangelist for Google and the Chief Education Officer at Market Motive Inc.

He is the author of the best selling book Web Analytics: An Hour A Day (http://webanalyticshour.com). He is also a frequent speaker at key industry conferences around the globe and at leading American universities.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Customer Reviews

Most Helpful Customer Reviews
63 of 69 people found the following review helpful
Format:Paperback
'Web Analytics: An Hour a Day' describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others.

The Business trinity, created by Avinash, is a very powerful business process that can radically improve the performance of online efforts. It is also the spirit of the book. Avinash describes the trinity as follows: "The goal of the Trinity mindset is to power the generation of actionable insights. Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights & Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage (...) The Trinity mindset empowers you to Understand the customer experience so explicitly that you can influence the right customer behavior which will lead to win-win outcomes for the company and its customers."

The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies.

I have profited from Avinash's writings in various situations; the practical advices given in the book are clear and bring great results. I warmly recommend reading this book and following the author's blog.
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55 of 63 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
If you buy 'Web Analytics ...' looking for some guidance, or even a few ideas, as to analysis of your internet marketing/sales endeavors, you will be disappointed. This book is about data collection ... nothing more.

To Avinash Kaushik's credit he appears thorough. I did appreciate his flagging the limitations of data collected by the various methods. On the downside the book is repetitive and could have been better ordered. The '... Hour a Day' is appropriate, as that is about all a reader can risk in one sitting. The text makes an arduous read. If better structured, this book could have been half its length.

If I learned one thing, it is this. I'll architect my approach to web analysis, define the data I need, and then recruit an IT type to build the process to collect the data. Having read the book, I now know what data there can be. For this I'm grateful to the author.
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Was this review helpful to you?
25 of 27 people found the following review helpful
Format:Paperback
One of the first things that impressed me about this book was the fact that it went beyond what I was expecting to read: how to better read analytics dashboards. What I found was a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world. This is more than your typical programming book, this is a marketing book.

Kaushik does a great job with the format. As is the fact with any subject you are committed to knowing, reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time.

The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.
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Most Recent Customer Reviews
Standard book for web analytics
If you had to have one book on web analytics, this would be the one. Written by one of the leading authorities on web analytics, with insight into the deepest granularities of... Read more
Published 1 month ago by Robert Garner
Great Book!
This is one of the most comprehensive Analytics books available! Avinash Kaushik does an amazing job explaining web site analytics! Read more
Published 1 month ago by eespinozajr
Say Nothing in 10,000 Words or Less
The book feels like attending a motivational seminar full of lofty allusions. Afterward, convinced that the presenter was mere words away from divulging awesome secrets, you buy... Read more
Published 9 months ago by Rob C.
"Who Can Use This Book? Everyone." Uhh...False.
Just my two cents, but this book opens with the assumption that reader is well versed in the topics/terminology of the IT universe. Read more
Published 9 months ago by Carolina
Ok information, find it online
The book isn't bad in the sense it has bad information. It just doesn't have anything special that can't easily be found legally online.
Published 11 months ago by Adam Gagnon
Analytics: An hour a day (review en español)
Avinash Kaushik es probablemente el evangelista más conocido de Google Analytics, la herramienta de Google para medir visitas en un sitio web. Read more
Published 16 months ago by Cristian Guajardo Garcia
Book was okay... but boring!
I knew before I started reading this book that I'd be bored out of my mind...and I was. But that's just me. My mind works more on a creative level. Read more
Published 17 months ago by Ron Whitaker
very repetitive
I concur with the reviewer who said "could have been better." This book could have been written better, especially in regard to organization. Read more
Published 19 months ago by anonymous
Absolute Must Read
If you want to enter Web Analytics, this is an absolute must read. I have required that my entire company read this book.
Published 20 months ago by Rise Interactive
Good reading, good ideas
If you haven't had the benefit of working at a major analytically focused company such as Amazon or Google, this book is a really valuable way to learn more about techniques and... Read more
Published 21 months ago by M. Hyman
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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top search keywords, site overlay report, web analytics application, most web analytics tools, traditional web analytics, web analytics vendor, web analytics strategy, web analytics program, multichannel analytics, email analytics, multichannel impact, top exit pages, analytics blog, opportunity pie, click density, internal site search, web analytics data, organic traffic, bounce rate, page views per visitor, top entry pages, web analytics solutions, multivariate testing, funnel report, measuring conversion rate
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Google Analytics, Six Sigma, New York Times, Occam's Razor, Visual Sciences, Top Destinations, Block Signature, United States, Submit Order, Web Analytics Fundamentals, Top Problems Page, Fireclick Index, Business Objects, Internet Explorer, Overview of Qualitative Analysis, Daily Reach, Select All, Diving Deep, Click Density Analysis Segmentation Key Metrics, Search Analytics-Internal Search, Search Behavior Intent Inferences Actionable Insights, Number of Visitors All, Avinash Kaushik, Used Community, Used Header Navigation
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