To get the free app, enter your email address or mobile phone number.
Develop a Successful Web Analytics Strategy
A Step-by-Step Guide
Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.
Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
Learn the pros and cons of data collection methodologies
Find out how you can stop counting page views and still get a rich understanding of your customers
Discover how to identify valuable metrics with the "three layers of so what" test
Optimize your organizational structure and choose the right analytics tool
Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
Learn the key ingredients of a great experimentation and testing platform
Use competitive-intelligence analysis to glean insights and drive actions
You'll also find:
Ten steps to turbocharge your web analytics
Seven steps for creating a data-driven culture in your organization
Six ways to measure the success of a blog
Three secrets behind making web analytics actionable
Ten signs of a great web analyst
Valuable CD Included
The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.
A fairly dense read on an important but reasonably dry topic. Marketers like me appreciate the value of analytics but reading a book about it was a bit heavy going.Published 2 months ago by Mr. Adam C. Franklin
Analytics are hard for me to understand because I'm not a tech-head, but Avinash makes it very approachable. Learned a lot.Published 11 months ago by Marilyn H
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great... Read morePublished 17 months ago by Leonard Natural
Do you realize that "Web Analytics 2.0" is the second edition of this book?
This is marketing at its best; I ended-up buying two different versions of the same book... Read more
i wish they showed more clearly when it was published- book contains good information but its old. wish i bought the most current onePublished 20 months ago by Mariam B Hussain
I love Avinash but there needs to be a serious update on this book. Everything is really really old. Not worth the money. His blog is worth reading though.Published 21 months ago by David