I [wrote] the book on why, but this is indisputably the best resource on what, where, when and how. -- Jim Sterne, Author: Web Metrics
Peterson collates a whole range of existing material and presents it as a practical and comprehensive guide for website operators. -- Hurol Inan, Author: Measuring the Success of Your Website
About the Author
Eric T. Peterson is a normal guy who has dedicated some small part of his waking hours to developing vendor neutral documentation on the topic of Web Analytics via the publication of Web Analytics Demystified. Mr. Peterson has worked in the analytics space since 1998 at industry-leading companies like WebTrends (now NetIQ), WebCriteria (now Coremetrics) and WebSideStory.
Mr. Peterson has recently joined Jupiter Research as a Site Operations and Technology analyst, following in the footsteps of Matthew Berk. As of March 1st, 2004 Eric will be working with analytics vendors and Jupiter customers towards continuing Web site improvement.