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Web Analytics For Dummies [Paperback]

Pedro Sostre (Author), Jennifer LeClaire (Author)
4.0 out of 5 stars  See all reviews (3 customer reviews) |
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Book Description

Publication Date: April 30, 2007 | ISBN-10: 0470098244 | ISBN-13: 978-0470098240 | Edition: 1
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover:
  • What to expect from Web analytics
  • Definitions of key Web analytics terms
  • Help in choosing the right analytics approach
  • How to collect key data and apply it to site design or marketing
  • Techniques for distinguishing human users from bots
  • Tips on using Google and other free analytics tools
  • Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

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Editorial Reviews

From the Back Cover

Covers free and fee-based analytics tools

Don't miss another profitable opportunity — find out what works and what doesn't

Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.

  • Understand Web analytics lingo

  • Find out what visitors do at your site

  • Measure metrics that matter most

  • Spot where your traffic comes from

  • Reduce shopping cart abandonment

About the Author

Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.

Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.

Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (April 30, 2007)
  • Language: English
  • ISBN-10: 0470098244
  • ISBN-13: 978-0470098240
  • Product Dimensions: 9.2 x 7.4 x 0.8 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #674,562 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Pedro Sostre Page
Pedro Sostre
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Customer Reviews

Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Good Introduction June 8, 2008
Format:Paperback
Excellent book for those who know little or nothing about web analytics.
It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias.
I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.
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2 of 3 people found the following review helpful
assumes readers are dummies September 22, 2010
Format:Paperback|Amazon Verified Purchase
The book is well organized but a little too basic when it comes to analytics. The authors write as if their readers are not analytical. For example, they write:

"Unless you are highly analytical, though, you might not be able to make sense of its contents."

This is a web analytics book. Why would I be reading it if I did not have the aptitude to analyze?

The authors are not analysts. In fact, they mistakenly believe that analysts are like journalists. Analytics is not journalism. Journalists report. Analysts analyze.
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Was this review helpful to you?
Format:Paperback|Amazon Verified Purchase
The book covers basic concepts and light addresses how data and statistics can be collected, digested and then used to create strategic plans to increase sales, web page hits and keep visitors longer.

I bought this book for an online course and covered a lot of ground, great for folks just needing to be familiar with web analytics or someone starting in the field.

This book actually covers quite a bit with a specific web analytics tool but there are other free ones out there including Google Analytics and Stat Counter.
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
referrer spam, called paid search, site referrers, online advertising strategy, nonhuman users, paid search campaigns, referrer report, freebie tools, internal site search, link building campaigns, statistical treasure, visitor segmentation, conversion funnel, visitor labeling, analytics myths, bounce rate, click fraud, cart abandonment rate, affiliate marketers, analytics vendor, shopping cart process, optimize your site, analytics offers, shopping cart abandonment, traffic your way
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Microsoft Internet Explorer, Google Analytics, File Edit, Getting Started, The Part of Tens, World Wide Web, Getting Your Hands Dirty, Discovering Niche Solutions, Increasing Web Site Visibility, Key Performance Indicators Insights, Internet Search Engine, Percent Low, Know Your Visitors, Measure Map, Percent of Traffic, Search Engine Optimization For Dummies, Top Content, Transfer Protocol, Identifying Your Most Important Pages, Peter Kent, Steering Clear of Common Terminology Confusion, Wiley Publishing, Big Three, Page Cannot, Portent Interactive
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