Customer Reviews

Web-Based Analysis for Competitive Intelligence

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I constantly use the Internet to identify necessary information in my line of work (I am a Big 4 consultant). I find that I often do CI work in my assignments. This book seemed to hit me right where I work in that it helped me better understand how CI, the internet, and organizational understanding come together. I realize that many of the URLs it gives will quickly date, but the ideas in this book have staying power and make the book worth the cost. I'd recommend it to people who must use the Internet for research in their work.

This book was ahead of its time when it was published, covering how the web was influencing competitive intelligence and vice versa. Vibert's treatment of this intersection is logical, well thought out, and ultimately practical. Although it may appear dated to readers here in the latter part of the decade, it still offers some proven thinking that can help the practitioner better understand how to best use the web in their CI efforts.