Qty:1
  • List Price: $19.95
  • Save: $0.66 (3%)
FREE Shipping on orders over $35.
Only 6 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
FREE Shipping on orders over $35.
Used: Good | Details
Sold by apex_media
Condition: Used: Good
Comment: Ships direct from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $25. Overnight and 2 day shipping available!
Add to Cart
Trade in your item
Get a $0.37
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Web Business Success: The Entrepreneur's Guide to Web Sites That Work (Logical Guides) Paperback – October 10, 2006


Amazon Price New from Used from
Paperback
"Please retry"
$19.29
$15.75 $11.76


Frequently Bought Together

Web Business Success: The Entrepreneur's Guide to Web Sites That Work (Logical Guides) + Corporate Information Strategy and Management:  Text and Cases + Introduction to Computers (Shelley Cashman Series)
Price for all three: $261.78

Buy the selected items together

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE
NO_CONTENT_IN_FEATURE

Product Details

  • Series: Logical Guides
  • Paperback: 212 pages
  • Publisher: Logical Expressions, Inc. (October 10, 2006)
  • Language: English
  • ISBN-10: 0974924504
  • ISBN-13: 978-0974924502
  • Product Dimensions: 9.3 x 7.4 x 0.5 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,654,544 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

Web Business Success: The Entrepreneur's Guide to Web Sites That Work gives business owners the tips, techniques, and information they need to get an effective Web site online. When it comes to ecommerce, knowledge is your best defense. If you understand the basics of how a Web site works, the developers, designers, and financial institutions you're dealing with in the process can't talk you into buying technology or services that you don't need or won't do the job.

In Web Business Success the authors explain: how to decide when it is better to take the "do it yourself" approach and when it's time to outsource; how to screen Web developers; how to plan a sales-generating Web site before spending money on design or development; the ins and outs of online payment; and how to market the site and keep visitors coming back. Authors Susan Daffron and James Byrd wrote "Web Business Success" after years of working with clients who had negative experiences with prior Web developers. After re-developing many sites, the authors realized that their clients had made these costly mistakes earlier simply because of lack of information.

Susan Daffron has been a writer and graphic designer since 1989. She taught herself HTML and hand-coded her first Web site around 1996. Susan is the author of more than 70 articles that have appeared in national magazines, 250 newspaper articles, online software training, software books, a cookbook, and book chapters.

James Byrd has been a programmer since 1985. Along with his work for his own company, he also was a Senior Internet Developer and then Internet Development Manager for a $100 million ecommerce Web site (and several back-end systems) at women's clothing retailer Coldwater Creek. During his tenure he managed a team of programmers, developed customer loyalty and credit card programs, and helped keep Coldwater's ecommerce site (spanning four server farms) up, running, and making sales for several years.

"Web Business Success" explains the basics of how a Web site works in easy-to-understand terms. It teaches readers how to communicate and negotiate when dealing with Web developers and designers so they do not get talked into buying technology or services that they do not need, or will not do the job. It also includes a complete index and a glossary of terms.

From the Author

Our names are James Byrd and Susan Daffron and we own Logical Expressions, Inc. a company that has been helping people build Web sites since 1997, with literally hundreds of sites to our credit.

We wrote Web Business Success after years of work with many clients who had appalling experiences with their previous Web developers. These folks came to us after spending a lot of money on Web developers that just plain didn't know what they were doing.

We've helped business owners when they: · Were so upset and embarrassed about the state of their site that they actually wouldn't hand out business cards that had their Web site address on it. · Spent a whole lot of money on a site just plain didn't work. The crummy "content management" script that had been foisted on them by their Web developer was old, poorly integrated, and buggy. The site couldn't even do basic things like process email. · Couldn't find their own site using any search engine. (And neither could anyone else, including their customers!) We wrote Web Business Success because we don't want any of these expensive mistakes to happen to you!


More About the Author

Susan Daffron is the author of the Alpine Grove Romantic Comedies, a series of novels that feature residents of the small town of Alpine Grove and their various quirky dogs and cats. She is also an award-winning author of many nonfiction books, including several about pets and animal rescue. She lives in a small town in northern Idaho and shares her life with her husband, two dogs and a cat--the last three, all "rescues."

When she's not writing novels, Susan works as the president of Logical Expressions, Inc., a publishing company based in Sandpoint, Idaho. You can read more about her at her website SusanDaffron.com.

Susan was the president and founder of the National Association of Pet Rescue Professionals and also was the president of the Small Publishers Artists and Writers Network.

Customer Reviews

4.8 out of 5 stars
5 star
7
4 star
0
3 star
1
2 star
0
1 star
0
See all 8 customer reviews
The couples' websites are full of excellent and free information.
Amazon Customer
I've taught eBusiness courses at the MBA level, and I would recommend this book to anyone who wants to start a web-based business.
Ellen Finkelstein
I am not well versed on computer geeky stuff and found the contents of this book practical and easy to understand.
late starter

Most Helpful Customer Reviews

Format: Paperback
I loved this book. I rank it right up there with another book on the subject I like very much: The Web-Savvy Writer (ISBN: 0977830403). What I liked so much about this book is how it tells the authors' story of how they themselves moved their business online. One of the authors is a writer and the other is an IT professional. They earn their livelihood online for the most part and they have shared how they made the move to self-employment using their Internet connection and Web hosting.

The book cuts through most of the hype most authors write about concerning Web sites. And from page one on the authors build rapport with the reader and you learn to trust just about every word they say. Since I use Frontpage to build Web pages, and the authors advise against using it, I don't buy into all their advice. But I can see where they are coming from, even though I don't agree with their point of view. The book has the following six chapters and a glossary:

1. Introduction
2. Creating Your First Site
3. Getting Your Site Online
4. Promoting Your Site
5. Creating an eCommerce Site
6. Business Operations and Practices

I would have liked the book better if it had covered as much on graphics programs as it did on WYSIWYG Web page programs. When I first started designing and building Web sites back in 1998 I found Frontpage to be very easy to use in building sites. The hardest part learning that program was figuring out how to use it so I didn't need Frontpage Extensions on the Web servers I used. That wasn't so difficult. However, I was not very skilled at using graphics software: Image Composer, Photopaint, Paintshop, and finally Photoshop. Graphic files are VERY important when trying to make your Web site attractive to surfers.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Barbara Bouchet on December 6, 2006
Format: Paperback
I recently revised my Web site with a new design, content and ecommerce features. Web Business Success clarified many options I wasn't aware of and helped guide me through the maze so I could make the right choices for this stage of my ecommerce business. I especially appreciated the information on hosting, search engine optimization, and ecommerce options.

The book is very user friendly, clear and has a minimum of technical jargon. My Web site is better, was created in less time and with less expense due to the very practical support that Web Business Success provided. I recommend it to anyone who needs a Web site that is designed to support financial transactions. It is an excellent guide both for hiring others or dipping into the world of do-it-yourself Web design.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Amazon Customer on January 31, 2007
Format: Paperback
I've read a lot of books about doing business online, and I've never read a better one than this -- it's well-written and packed with practical advice. I especially appreciated that it had no geek-speak, it's written in clear English.

Whether you are only now considering an Internet business or you launched one years ago, this is a handy reference of all the critical information you need. It cuts through the hype and gives you the essentials about creating a site, promoting it, and making sure you've got the proper strategy.

I was glad to see that the authors advocate a highly ethical approach to online ventures -- I agree with them that's the key to success if you're in this for the long haul.

No matter what the nature of your business, you'll do well to pick up a copy of "Web Business Success." You'll find plenty of information that you can use to understand and improve your online business.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Ellen Finkelstein on April 18, 2007
Format: Paperback Verified Purchase
I just finished reading Web Business Success and was very impressed with the detailed, practical, hands-on knowledge the book provided. The author even tells you which web host and domain name registrar she uses! The book is full of that type of useful content. It has the best description I've ever seen of the shopping cart - gateway - merchant account process. The author starts you from the beginning, guiding you through the process of planning a web site. The book covers finding a host, promoting a site, and finally eCommerce. I've taught eBusiness courses at the MBA level, and I would recommend this book to anyone who wants to start a web-based business.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search

What Other Items Do Customers Buy After Viewing This Item?