From the Publisher
Web Business Success: The Entrepreneur's Guide to Web Sites That Work gives business owners the tips, techniques, and information they need to get an effective Web site online. When it comes to ecommerce, knowledge is your best defense. If you understand the basics of how a Web site works, the developers, designers, and financial institutions you're dealing with in the process can't talk you into buying technology or services that you don't need or won't do the job.
In Web Business Success the authors explain: how to decide when it is better to take the "do it yourself" approach and when it's time to outsource; how to screen Web developers; how to plan a sales-generating Web site before spending money on design or development; the ins and outs of online payment; and how to market the site and keep visitors coming back. Authors Susan Daffron and James Byrd wrote "Web Business Success" after years of working with clients who had negative experiences with prior Web developers. After re-developing many sites, the authors realized that their clients had made these costly mistakes earlier simply because of lack of information.
Susan Daffron has been a writer and graphic designer since 1989. She taught herself HTML and hand-coded her first Web site around 1996. Susan is the author of more than 70 articles that have appeared in national magazines, 250 newspaper articles, online software training, software books, a cookbook, and book chapters.
James Byrd has been a programmer since 1985. Along with his work for his own company, he also was a Senior Internet Developer and then Internet Development Manager for a $100 million ecommerce Web site (and several back-end systems) at women's clothing retailer Coldwater Creek. During his tenure he managed a team of programmers, developed customer loyalty and credit card programs, and helped keep Coldwater's ecommerce site (spanning four server farms) up, running, and making sales for several years.
"Web Business Success" explains the basics of how a Web site works in easy-to-understand terms. It teaches readers how to communicate and negotiate when dealing with Web developers and designers so they do not get talked into buying technology or services that they do not need, or will not do the job. It also includes a complete index and a glossary of terms.
From the Author
Our names are James Byrd and Susan Daffron and we own Logical Expressions, Inc. a company that has been helping people build Web sites since 1997, with literally hundreds of sites to our credit.
We wrote Web Business Success after years of work with many clients who had appalling experiences with their previous Web developers. These folks came to us after spending a lot of money on Web developers that just plain didn't know what they were doing.
We've helped business owners when they: · Were so upset and embarrassed about the state of their site that they actually wouldn't hand out business cards that had their Web site address on it. · Spent a whole lot of money on a site just plain didn't work. The crummy "content management" script that had been foisted on them by their Web developer was old, poorly integrated, and buggy. The site couldn't even do basic things like process email. · Couldn't find their own site using any search engine. (And neither could anyone else, including their customers!) We wrote Web Business Success because we don't want any of these expensive mistakes to happen to you!