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Web Business Success: The Entrepreneur's Guide to Web Sites That Work (Logical Guides) Paperback – October 10, 2006
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From the Publisher
In Web Business Success the authors explain: how to decide when it is better to take the "do it yourself" approach and when it's time to outsource; how to screen Web developers; how to plan a sales-generating Web site before spending money on design or development; the ins and outs of online payment; and how to market the site and keep visitors coming back. Authors Susan Daffron and James Byrd wrote "Web Business Success" after years of working with clients who had negative experiences with prior Web developers. After re-developing many sites, the authors realized that their clients had made these costly mistakes earlier simply because of lack of information.
Susan Daffron has been a writer and graphic designer since 1989. She taught herself HTML and hand-coded her first Web site around 1996. Susan is the author of more than 70 articles that have appeared in national magazines, 250 newspaper articles, online software training, software books, a cookbook, and book chapters.
James Byrd has been a programmer since 1985. Along with his work for his own company, he also was a Senior Internet Developer and then Internet Development Manager for a $100 million ecommerce Web site (and several back-end systems) at women's clothing retailer Coldwater Creek. During his tenure he managed a team of programmers, developed customer loyalty and credit card programs, and helped keep Coldwater's ecommerce site (spanning four server farms) up, running, and making sales for several years.
"Web Business Success" explains the basics of how a Web site works in easy-to-understand terms. It teaches readers how to communicate and negotiate when dealing with Web developers and designers so they do not get talked into buying technology or services that they do not need, or will not do the job. It also includes a complete index and a glossary of terms.
From the Author
We wrote Web Business Success after years of work with many clients who had appalling experiences with their previous Web developers. These folks came to us after spending a lot of money on Web developers that just plain didn't know what they were doing.
We've helped business owners when they: · Were so upset and embarrassed about the state of their site that they actually wouldn't hand out business cards that had their Web site address on it. · Spent a whole lot of money on a site just plain didn't work. The crummy "content management" script that had been foisted on them by their Web developer was old, poorly integrated, and buggy. The site couldn't even do basic things like process email. · Couldn't find their own site using any search engine. (And neither could anyone else, including their customers!) We wrote Web Business Success because we don't want any of these expensive mistakes to happen to you!
More About the Author
When she's not writing novels, Susan works as the president of Logical Expressions, Inc., a publishing company based in Sandpoint, Idaho. You can read more about her at her website SusanDaffron.com.
Susan was the president and founder of the National Association of Pet Rescue Professionals and also was the president of the Small Publishers Artists and Writers Network.
Top Customer Reviews
The book cuts through most of the hype most authors write about concerning Web sites. And from page one on the authors build rapport with the reader and you learn to trust just about every word they say. Since I use Frontpage to build Web pages, and the authors advise against using it, I don't buy into all their advice. But I can see where they are coming from, even though I don't agree with their point of view. The book has the following six chapters and a glossary:
2. Creating Your First Site
3. Getting Your Site Online
4. Promoting Your Site
5. Creating an eCommerce Site
6. Business Operations and Practices
I would have liked the book better if it had covered as much on graphics programs as it did on WYSIWYG Web page programs. When I first started designing and building Web sites back in 1998 I found Frontpage to be very easy to use in building sites. The hardest part learning that program was figuring out how to use it so I didn't need Frontpage Extensions on the Web servers I used. That wasn't so difficult. However, I was not very skilled at using graphics software: Image Composer, Photopaint, Paintshop, and finally Photoshop. Graphic files are VERY important when trying to make your Web site attractive to surfers.Read more ›
The book is very user friendly, clear and has a minimum of technical jargon. My Web site is better, was created in less time and with less expense due to the very practical support that Web Business Success provided. I recommend it to anyone who needs a Web site that is designed to support financial transactions. It is an excellent guide both for hiring others or dipping into the world of do-it-yourself Web design.
Whether you are only now considering an Internet business or you launched one years ago, this is a handy reference of all the critical information you need. It cuts through the hype and gives you the essentials about creating a site, promoting it, and making sure you've got the proper strategy.
I was glad to see that the authors advocate a highly ethical approach to online ventures -- I agree with them that's the key to success if you're in this for the long haul.
No matter what the nature of your business, you'll do well to pick up a copy of "Web Business Success." You'll find plenty of information that you can use to understand and improve your online business.
I'll tell you what I think of this book, but I'm prejudiced: I know and work with Susan Daffron, one of the co-authors. The reason I'm compelled to offer a review of Web Business Success anyway is that I've watched it in the making, but have now read it in print, and it's a classic--a classic set of instructions for setting up your business on the Internet. It's told in a clear way that techies will appreciate for scope, and non-techies for clarity and common sense. And it covers the key steps to getting it right from designing your website to cultivating your market and putting together the whole e-commerce component.
Web Business Success is full of good advice and tips from a technical and content team (Daffron and Byrd) with many years of experience and case studies under their belt. Take page 35 for instance, after discussing everything from the Zen of HTML to selecting a Web designer, it goes on to advise on the practical considerations of putting your business on the Web.
But again, this is not a level playing field. I know Susan and James services better than most newcomers to their work, and will have already been favorably impressed with the professionalism, results, and style.
I've watched their new book come into being during months of the authors' diligent efforts gleaned from years of their toil and focus. So there, I'm biased. Now, disregard my caveats and buy this book. You'll learn more than one or two things about launching your business on the Web and holding your own--and better--against the challenges of web e-commerce and the competition.
Most Recent Customer Reviews
I have read through this excellent book on Web Design and learned many new tips as I absorbed
the simple, direct and clear instructions. Read more
It served the purpose of completing the course that it was required reading for, but unless you are opening/operating a business very much like the one the authors did, I'm not... Read morePublished on September 24, 2012 by YiayiaMouse
Nothing really new here. Mostly dated information. A bit disappointing.Published on February 9, 2012 by Wilbert