Web Catalog Cookbook [Paperback]

Cliff Allen (Author), Deborah Kania (Author)

Book Description

Publication Date: June 23, 1997 | ISBN-10: 0471183318 | ISBN-13: 978-0471183310

The tools, templates, and training to put your catalog online

As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD-ROM includes everything a marketer needs to put together a complete Web site catalog.

Editorial Reviews

From the Publisher

As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD-ROM includes everything a marketer needs to put together a complete Web site catalog.

From the Back Cover

All the tools, templates, and know-how you need to create your own online catalog quickly, easily, and cheaply

If you're an entrepreneur who's ready to set up shop, a mail-order business ready to launch into cyberspace, or a business that is ready to communicate directly with the Web marketplace, this book shows you how. You'll also learn how to promote, inform, market, and offer customer support online. If you want to set up a Web catalog for your internal company network, this book is an essential resource.

Online marketing experts Cliff Allen and Deborah Kania answer all of your questions as they walk you through every step of the planning, design, and implementation process. Along the way, they provide valuable advice and guidance on:
* catalog design and formats
* order fulfillment
* multimedia applications
* promotion
* Web server software
* marketing
* online transactions
* customer support online.

You'll also find out about many valuable online resources and great Web catalogs that will be a source of ideas and inspiration. Plus, you get an incredible software package that includes everything you need to put together a professional Web catalog.

The CD-ROM includes:
* HTML templates for three different types of catalogs: beginner, intermediate, and advanced
* 50 sets of high-quality art that will make it look like you spent a fortune on graphics
* GuestTrack Light commercial software that automatically registers and tracks every customer who visits your Web site
* GT/Catalog Light commercial software that makes linking your Web site to a database easier than ever.

See all Editorial Reviews

Product Details

• Paperback: 412 pages
• Publisher: Wiley (June 23, 1997)
• Language: English
• ISBN-10: 0471183318
• ISBN-13: 978-0471183310
• Product Dimensions: 7.8 x 5.1 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #7,353,135 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars Informative, Good for Beginners, September 21, 1997

By A Customer

This review is from: Web Catalog Cookbook (Paperback)

I am just beginning on developing a site for a retail store. Hope is that this site can literally be another distribution avenue. I believe this book gets people going in the right direction. A series of reference books are helpful to have in addition as the provided information is a bit thin. I would have loved to seen more information on alternative sources/techniques and methods of achieving what the provided GT/Catalog software was designed to do, like: creating managing server databases, JavaScript coding, etc. I understand that they want to push their software, but sometimes it seems a bit excessive to the point that it neglects to mention or give specific examples of alternative methods for achieving the same features found in the provided software. I had the feeling at times that their software was the only solution and you'd have to pay $800 for a full version of it. Don't get me wrong, if you don't have the time or resources to program for yourself, this is a great alternative. It would have also been nice to have an html version of the book on the cd as well

2 of 2 people found the following review helpful:

2.0 out of 5 stars This book was written for the Novice in Web Catalogs, December 19, 1997

By A Customer

This review is from: Web Catalog Cookbook (Paperback)

This book is written for the beginner in Web Catalogs. If you have an idea of what a Web Catalog can do for you and how you want to display your information, dont bother reading this book. I also didn't like the fact that it dealt with their included software package.