Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy [Paperback]

Maria Veloso (Author)

Book Description

Publication Date: April 29, 2009

When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!

Editorial Reviews

Book Description

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:

• write irresistible Web copy, e-mails, and marketing communications

• quickly turn lackluster sites into “perpetual money machines”

• streamline key messages down to intriguing “cyber bites”

• use the psychological tactics that compel Web surfers to buy

Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!

From the Inside Flap

There are more than 175 million websites on the Internet clamoring for attention, and, like yours, millions of them are trying to sell something. When it comes to writing marketing copy, what works in the brick-and-mortar world doesn’t necessarily grab Web consumers. And with developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention.

Building on the revolutionary model of Web copywriting presented in the first edition of this book, this revised edition of Web Copy That Sells reveals Maria Veloso’s unique Trifecta Neuro-Affective Principle for the first time—which changes the minds of prospects in favor of your product or service, and accelerates their decision to buy whatever you’re selling. Veloso also introduces the concept of cyber bites, digestible morsels of copy that have a sales-advancing impact and are capable of creating significant buzz for any product or service. These two additions alone make this new edition a valuable resource not just for online marketers and copywriters but for anyone who sells anything—either on or off the Web.

One of the most widely acclaimed Web copywriters in the world, Maria Veloso also reprises her revolutionary copywriting approach based on five simple questions, which, when answered, make the copy practically write itself. Completely updated for the current online marketplace, this book provides powerful copywriting strategies that have been proven time and again in the e-commerce arena. Veloso crams all the information from her 12-hour, live seminars costing $997 into a comprehensive book that will help you to:

- Write sizzling and irresistible Web copy, e-mails, and marketing communications.

- Quickly turn any lackluster website into a “perpetual money machine.”

- Use hypnotically persuasive language and psychological tactics to compel Web surfers to buy.

- Avoid the most common mistakes that can wipe out your sales.

- Use cutting-edge approaches to drive traffic to your website, and easily land page-1 Google rankings for your business in record speed.

- Streamline your marketing message down to a powerful “cyber bite”—and significantly shorten the process of making an online sale.

- Keep abreast of the new rules for e-mail marketing and learn strategies to prevent your e-mails from getting blocked as spam.

- And more!

Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, this second edition unlocks the secrets to turning today’s online prospects into paying customers!

Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and former Director of Creative Web Writing for Aesop Marketing Corporation. A 32-year copywriting veteran, she has generated millions of dollars in online sales for a diverse stable of clients through her unique model of direct-response Web copywriting. She lives in Los Angeles and can be reached at:

www.WebCopywritingUniversity.com.

See all Editorial Reviews

Product Details

• Reading level: Ages 18 and up
  
• Paperback: 336 pages
• Publisher: AMACOM; Second Edition edition (April 29, 2009)
• Language: English
• ISBN-10: 0814413048
• ISBN-13: 978-0814413043
• Product Dimensions: 9.1 x 7.3 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (22 customer reviews)
• Amazon Best Sellers Rank: #54,866 in Books (See Top 100 in Books)
  • #44 in Books > Business & Investing > Skills > Business Writing
  • #60 in Books > Business & Investing > Industries & Professions > Retailing

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Customer Reviews

Most Helpful Customer Reviews

85 of 90 people found the following review helpful:

2.0 out of 5 stars Don't You Wish You Knew How to Destroy Your Client's Credibility in a Few Simple Steps!, July 7, 2010

By 

o. fenech "signifier" (new york city, USA) - See all my reviews

Amazon Verified Purchase

This review is from: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy (Paperback)

Maria Veloso's Web Copy That Sells has some good information but often times ends up discrediting herself when she gives examples of her own work as you will see for yourself when you read this review.

She'll explain some concepts of copywriting and then she will bring up her work for things like "the one minute cure" --and ebook claiming to cure most diseases in one minute. now as a serious marketer, When she's touting a headline she wrote that says "Simple Formula Has Been Scientifically Proven to Cure Cancer and Virtually All Diseases" how am i supposed to take this seriously and apply this to my own work when she's showing examples of websites and products that appear to be scams specifically aimed at people with terminal diseases desperate for some hope?

Considering she spends some time talking about how your copy has to have credibility, how can she not realize her book loses credibility with such examples of her work? it seems her own work is usually done for these websites offering get rich schemes, low end marketing programs aimed at the internet bottom feeders and false miracle cures. If i was her i would be a bit concerned that the Federal Trade Commission would be reading it.

She will suggests things like making fake blogs posts, websites that masquerade as science journals and all those types of bottom feeder trickery. I understand that these methods probably work for the type of shady businesses she has worked for but it doesn't work for solid legitimate businesses. A real medicine, medical equipment or health supplement can't risk their reputations using such questionable (and i would say unethical and possibly even illegal) devices.

This is not to say that she doesn't have some good advice for web copywriting newbies, but excuse me, copywriting giants like John Caples and Joe Sugarman would not touch this stuff. those guys actually had to sell real things to real people not one minute cure to cancer victims, so it's so much easier for me to find them credible and take their advice. Ms Veloso just leaves me feeling a bit dirty.
It's through the work of people like her that our web surfing experience suffers and it has become so difficult to find good information.

>>If you are interested in selling information packages and ebooks of questionable value,this book might be for you.

>>if you are writing copy for shady businesses that have no reputation to worry about this book might be for you.

>>if you think the best way to sell is to use questionable tactics and trickery this book might be for you.

if you are interested in selling physical objects or copywriting for any company that can't afford to throw their reputation in the trash, i would suggest you forget about this book and instead learn from credible and successful direct marketing giants like Drayton Bird, Joe Sugarman, John Caples, Lester Wunderman and adapt their techniques for the web.

12 of 12 people found the following review helpful:

3.0 out of 5 stars Focused on aggressive B2C selling, June 2, 2010

By 

Janice King "Author, "Copywriting That Se... (www.writinghightech.com) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy (Paperback)

Although the author's copywriting concepts are sound, the book is focused on writing for websites that sell products directly to consumers, often with very hard-sell techniques. Copywriters working on corporate B2B sites will not likely find useful info here.

23 of 29 people found the following review helpful:

5.0 out of 5 stars The Bible for web copy writers, October 21, 2009

By 

James Beswick (Austin, TX) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy (Paperback)

This book is a true joy to read: every chapter contains gold nuggets of advice that will make your web copy writing more effective. The author's mantra is essentially focused on keeping messages simple, targeted to the audience's needs, and appealing on an emotional level. It contains everything from word lookup tables (eg. use "discover" rather than "find") to step-by-step guides to evaluate your content.

As a test, we converted one of our websites and email campaigns using the book's advice, and measured the responses with Google Analytics and the results were staggering. While it sometimes felt like I was writing an infomercial ("Learn the secrets of weight loss to discover the new you!"), it has an undeniably positive effect on the bounce rates, page views and conversions. We're now renovating every site along the same lines. Overall, this has been one of the most productive technical books I've ever read.