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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy Paperback – April 29, 2009


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Product Details

  • Paperback: 336 pages
  • Publisher: AMACOM; Second Edition edition (April 29, 2009)
  • Language: English
  • ISBN-10: 0814413048
  • ISBN-13: 978-0814413043
  • Product Dimensions: 9.1 x 7.3 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #635,709 in Books (See Top 100 in Books)

Editorial Reviews

Book Description

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:

• write irresistible Web copy, e-mails, and marketing communications

• quickly turn lackluster sites into “perpetual money machines”

• streamline key messages down to intriguing “cyber bites”

• use the psychological tactics that compel Web surfers to buy

Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!

From the Inside Flap

There are more than 175 million websites on the Internet clamoring for attention, and, like yours, millions of them are trying to sell something. When it comes to writing marketing copy, what works in the brick-and-mortar world doesn’t necessarily grab Web consumers. And with developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention.

Building on the revolutionary model of Web copywriting presented in the first edition of this book, this revised edition of Web Copy That Sells reveals Maria Veloso’s unique Trifecta Neuro-Affective Principle for the first time—which changes the minds of prospects in favor of your product or service, and accelerates their decision to buy whatever you’re selling. Veloso also introduces the concept of cyber bites, digestible morsels of copy that have a sales-advancing impact and are capable of creating significant buzz for any product or service. These two additions alone make this new edition a valuable resource not just for online marketers and copywriters but for anyone who sells anything—either on or off the Web.

One of the most widely acclaimed Web copywriters in the world, Maria Veloso also reprises her revolutionary copywriting approach based on five simple questions, which, when answered, make the copy practically write itself. Completely updated for the current online marketplace, this book provides powerful copywriting strategies that have been proven time and again in the e-commerce arena. Veloso crams all the information from her 12-hour, live seminars costing $997 into a comprehensive book that will help you to:

- Write sizzling and irresistible Web copy, e-mails, and marketing communications.

- Quickly turn any lackluster website into a “perpetual money machine.”

- Use hypnotically persuasive language and psychological tactics to compel Web surfers to buy.

- Avoid the most common mistakes that can wipe out your sales.

- Use cutting-edge approaches to drive traffic to your website, and easily land page-1 Google rankings for your business in record speed.

- Streamline your marketing message down to a powerful “cyber bite”—and significantly shorten the process of making an online sale.

- Keep abreast of the new rules for e-mail marketing and learn strategies to prevent your e-mails from getting blocked as spam.

- And more!

Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, this second edition unlocks the secrets to turning today’s online prospects into paying customers!

Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and former Director of Creative Web Writing for Aesop Marketing Corporation. A 32-year copywriting veteran, she has generated millions of dollars in online sales for a diverse stable of clients through her unique model of direct-response Web copywriting. She lives in Los Angeles and can be reached at:

www.WebCopywritingUniversity.com.


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Customer Reviews

Where the book picks up steam is the third chapter, dedicated to crafting your copy.
Compay
I would highly recommend this book to anyone looking to increase their revenue via online postings, YouTube videos, newsletters, etc.
Christopher Knight
The book was obviously written with real time and care, which is why I give it five stars.
Max Rottersman

Most Helpful Customer Reviews

137 of 144 people found the following review helpful By o. fenech on July 7, 2010
Format: Paperback Verified Purchase
Maria Veloso's Web Copy That Sells has some good information but often times ends up discrediting herself when she gives examples of her own work as you will see for yourself when you read this review.

She'll explain some concepts of copywriting and then she will bring up her work for things like "the one minute cure" --and ebook claiming to cure most diseases in one minute. now as a serious marketer, When she's touting a headline she wrote that says "Simple Formula Has Been Scientifically Proven to Cure Cancer and Virtually All Diseases" how am i supposed to take this seriously and apply this to my own work when she's showing examples of websites and products that appear to be scams specifically aimed at people with terminal diseases desperate for some hope?

Considering she spends some time talking about how your copy has to have credibility, how can she not realize her book loses credibility with such examples of her work? it seems her own work is usually done for these websites offering get rich quick schemes, low end marketing programs aimed at the internet bottom feeders and false miracle cures. If i was her i would be a bit concerned that the Federal Trade Commission would be reading it.

She will suggests things like making fake blogs posts, websites that masquerade as science journals and all those types of bottom feeder trickery. I understand that these methods probably work for the type of shady businesses she has worked for but it doesn't work for solid legitimate businesses. A real medicine, medical equipment or health supplement can't risk their reputations using such questionable (and i would say unethical and possibly even illegal) devices.
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22 of 25 people found the following review helpful By Janice King VINE VOICE on June 2, 2010
Format: Paperback
Although the author's copywriting concepts are sound, the book is focused on writing for websites that sell products directly to consumers, often with very hard-sell techniques. Copywriters working on corporate B2B sites will not likely find useful info here.
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27 of 33 people found the following review helpful By James Beswick VINE VOICE on October 21, 2009
Format: Paperback Verified Purchase
This book is a true joy to read: every chapter contains gold nuggets of advice that will make your web copy writing more effective. The author's mantra is essentially focused on keeping messages simple, targeted to the audience's needs, and appealing on an emotional level. It contains everything from word lookup tables (eg. use "discover" rather than "find") to step-by-step guides to evaluate your content.

As a test, we converted one of our websites and email campaigns using the book's advice, and measured the responses with Google Analytics and the results were staggering. While it sometimes felt like I was writing an infomercial ("Learn the secrets of weight loss to discover the new you!"), it has an undeniably positive effect on the bounce rates, page views and conversions. We're now renovating every site along the same lines. Overall, this has been one of the most productive technical books I've ever read.
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8 of 8 people found the following review helpful By CashSenderdotcom on March 18, 2011
Format: Paperback
I bought this book looking for professional insight on how to write effective marketing and sales copy for various websites that I own and I am involved in. Spent several days reading this 300 page book, and then spent several weeks implementing many of the ideas presented in the book.

I created squeeze pages, I created promotional emails, I used the special techniques explained in detail in this book. And I really invested quite a lot of time trying to use many of the seemingly valuable recommendations put forth in this book.

Perhaps the problem is me. But none of my efforts employed as a result from this book have resulted in any positive payback. Zero. Absolutely nada, I am very sorry to report. So my personal experience working with this book has not been positive.

In fairness to the author, I wonder if writing copy is such a specialized skill that it cannot be conveyed through a book like this. Or maybe I am the exception that had difficulties implementing the techniques set out in this book.
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15 of 19 people found the following review helpful By Compay on December 27, 2009
Format: Paperback
Describing this book as "The Bible for web copy writers" as one reviewer did is way over the top, but the fact is that this is still an excellent primer for effectively writing copy for websites.

Veloso begins by pointing out the do's and don'ts of laying out your website, from making content easy to scan, to keeping the site from looking too much like an ad. What follows is a basic blueprint on writing content that appears in most books on copy, with common techniques used to create an emotional appeal to prospective customers. These first two chapters are mostly ideas recycled from other books on copy and web marketing. If you've already ready other books on writing copy, it brings nothing new to the table, but otherwise it's perfect for newbies to online marketing. The same can be said for the email marketing information. While many of the tips on writing emails and crafting subject lines are useful, suggestions on avoiding spam filters are unecessary with the advent of established newsletter companies.

Where the book picks up steam is the third chapter, dedicated to crafting your copy. What I found particularly useful were her easy-to-follow techniques on coming up with benefits of your product or service, and highlighting what distinguishes your business from that of your competitors.

Where this book truly shines, however, is Veloso's chapter on using psychology to encourage a purchase. She brilliantly applies older psychological studies and observations to copywriting techniques generally ignored in other marketing books. Examples of this include the use of hypnotically persuasive language to carefully draw a site visitor into a buying state of mind.
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