"Web Copy That Sells" presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary "Million Dollar Blueprint" on five simple questions - the reader answers them and the copy practically writes itself. Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.
Web Copy That Sells
and over one million other books are available for Amazon Kindle.
Learn more
| |||||||||||||||
|
There is a newer edition of this item:
|
Book Description
Editorial Reviews
Review
All who are interested in making their communications more effective should read it.”
-Journal of Consumer Marketing
Book Description
"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
* write sizzling and irresistible Web copy, e-mails, and marketing communications
* quickly turn lackluster sites into ""perpetual money machines""
* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy
* avoid the top three blunders that can wipe out your sales
* convert up to 50% of online prospects into paying customers
* and more!"
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
Most Helpful Customer Reviews
91 of 92 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Ms. Veloso is a specialist in writing the kind of copy which sells online courses and other one-per-website items. Because these items often have high selling prices, they take a lot of long, intense, hard selling to convince buyers to pull the trigger. If you're trying to sell a book, course, get rich quick scheme, diet plan, etc., this book will give you great advice on how to write hard-hitting sales copy.
However, if you, like me, wanted advice more about selling a bunch of products in a more traditional e'commerce catalog with hundreds of products, you won't find such info here. SOME of what she says applies to that type of writing, but if I were to use her hard-hitting sales techniques on my customers, it would put them off and make my site seem a little too miuch like a used car lot. A better choice: Catalog Copy That Sizzles by Herschell Gordon Lewis. Also Persuasive Online Copywriting by Bryan and Jeff Eisenberg will give you much of the same information but without the hard sell.
Now, that said, Veloso does give lots of information about the psychology of sales that is helpful (so do the Eisenbergs in their book Call To Action). And there are many, many tips here for other kinds of e'commerce that work WITH a catalog, partuclarly email, autoresponders, SIG files, how to avoid SPAM blockers, etc.
My goal for any business, advertising, or marketing book is to get at least one solid idea that I can put into practice...if I get at least one, the book was worth the cost. And I got a lot of "keeper" ideas from ths book. Also, I judge books by whether I feel like selling them on Amazon afterwards or whether they stay on my bookshelf as a reference. This one will stay on the shelf.
However, if you, like me, wanted advice more about selling a bunch of products in a more traditional e'commerce catalog with hundreds of products, you won't find such info here. SOME of what she says applies to that type of writing, but if I were to use her hard-hitting sales techniques on my customers, it would put them off and make my site seem a little too miuch like a used car lot. A better choice: Catalog Copy That Sizzles by Herschell Gordon Lewis. Also Persuasive Online Copywriting by Bryan and Jeff Eisenberg will give you much of the same information but without the hard sell.
Now, that said, Veloso does give lots of information about the psychology of sales that is helpful (so do the Eisenbergs in their book Call To Action). And there are many, many tips here for other kinds of e'commerce that work WITH a catalog, partuclarly email, autoresponders, SIG files, how to avoid SPAM blockers, etc.
My goal for any business, advertising, or marketing book is to get at least one solid idea that I can put into practice...if I get at least one, the book was worth the cost. And I got a lot of "keeper" ideas from ths book. Also, I judge books by whether I feel like selling them on Amazon afterwards or whether they stay on my bookshelf as a reference. This one will stay on the shelf.
87 of 90 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I just finished reading Maria Veloso's book, 'Web Copy That Sells.' This book provides the unique skills and techniques that enable a copywriter or anyone who writes online copy to flat out sell like never before. These techniques are so powerful and dynamic it's hard to believe.
Having said that, I have to add that in my opinion, Maria's method of writing Web copy would not work for every site or product. There is not a set pattern or template that fills the bill for all sites.
For example, she proclaims that the "editorial" style of Web site copy produces the most business. This is indeed a clever tool on "some" sites. But not all. It won't work on all sites and is too awkward for some.
She also likes to use "involvement devices" on her sites. I agree that these are useful on some sites. But I noticed on one of her sites that you "involve" yourself by ticking off your desired answer only to have your e-mail client pop up. This is not good usability --- people want to know and should know when they're about to submit an e-mail. They may opt not to do that and they should know before they click the box what's going to happen.
There are a few other things of this nature that I don't buy into. But, for the most part, this is a valuable book because it offers ideas that are fresh and not readily available and that most people will find exceedingly useful.
I suggest you buy the book and take from it what will work in your own personal situation but don't take everything as "gospel".
Maria Veloso has put together a wealth of knowledge that has not been made available before as far as I know. I've read all the books on online copywriting and a few offered some valuable help and ideas. In fact, most have some good points that you can take away from your read.
But 'Web Copy That Sells' is, by far, the very best to date. I recommend this book to anyone who really wants to make their site sell or needs to understand how to write e-mail and get it through the spam filters as well as get it read. This book covers it all. Maria Veloso has done a great job and provided a valuable service.
I highly recommend this powerful book to all copywriters and anyone who needs to write copy for the Web. But, as I said, take from it what will work for you and be sure you adhere to good usability in your quest to sell.
One word of warning, at least one of the freeware products the author recommends you download is "loaded" with adware that will take your computer over. So beware.
Susanna K. Hutcheson
Creative Director
Powerwriting.com LLC
http://www.powerwriting.com
Having said that, I have to add that in my opinion, Maria's method of writing Web copy would not work for every site or product. There is not a set pattern or template that fills the bill for all sites.
For example, she proclaims that the "editorial" style of Web site copy produces the most business. This is indeed a clever tool on "some" sites. But not all. It won't work on all sites and is too awkward for some.
She also likes to use "involvement devices" on her sites. I agree that these are useful on some sites. But I noticed on one of her sites that you "involve" yourself by ticking off your desired answer only to have your e-mail client pop up. This is not good usability --- people want to know and should know when they're about to submit an e-mail. They may opt not to do that and they should know before they click the box what's going to happen.
There are a few other things of this nature that I don't buy into. But, for the most part, this is a valuable book because it offers ideas that are fresh and not readily available and that most people will find exceedingly useful.
I suggest you buy the book and take from it what will work in your own personal situation but don't take everything as "gospel".
Maria Veloso has put together a wealth of knowledge that has not been made available before as far as I know. I've read all the books on online copywriting and a few offered some valuable help and ideas. In fact, most have some good points that you can take away from your read.
But 'Web Copy That Sells' is, by far, the very best to date. I recommend this book to anyone who really wants to make their site sell or needs to understand how to write e-mail and get it through the spam filters as well as get it read. This book covers it all. Maria Veloso has done a great job and provided a valuable service.
I highly recommend this powerful book to all copywriters and anyone who needs to write copy for the Web. But, as I said, take from it what will work for you and be sure you adhere to good usability in your quest to sell.
One word of warning, at least one of the freeware products the author recommends you download is "loaded" with adware that will take your computer over. So beware.
Susanna K. Hutcheson
Creative Director
Powerwriting.com LLC
http://www.powerwriting.com
61 of 66 people found the following review helpful
Format:Paperback
Reading all these rave reviews, I bought the book, and I have to admit I was quite torn---between being pulled in and dragged down. Why? Let me explain. ;-)
When I became a freelance copywriter, I checked out every useful book and article on writing techniques I could lay my hands on, and for direct response marketing, I got thoroughly enchanted by Joe Sugarman’s "Advertising Secrets of the Written Word."
Now, Maria Veloso’s definitely good at what she does, and good at how she teaches what she does: applying direct response writing techniques to the Internet. There are some drawbacks, though. You're pulled in into the realms of thrilling writing techniques, but also deeply into the hyperbole world of dramatic sales boosts, incredible cost cuts, the truth about hair growth, weight loss, and killer marketing secrets "they" don't want you to know about---so much so that at some point you begin to feel like wanting to come up for some air. "Air" meaning two things: transforming and applying these techniques to, how should I put it, more "upmarket" products and services, and a bit more reflection on the ethics of writing than just mentioning it from time to time. If you think you can't merge killer writing techniques with upmarket products and lots of ethics into the bargain, then I urge you to read Sugarman!
Another drawback is, with the way Veloso presents her techniques, the danger of spawning legions of "copy clones" looms large. Try and check out her reference Web sites, the testimonials' Web sites, and the copywriters' Web sites who apply her techniques, and you'll see how important it is to _not_ simply take these techniques as a ready-made formula to build your house of words. (That doesn't mean that the real good examples aren't real good, mind!)
I'd say, yes, do buy the book. But be ready for the hard work to develop your own ideas, to build on these techniques, and to apply them for your customers in ways that look authentic, feel genuine, sport less hyberbole, and comply with your ethical standards.
When I became a freelance copywriter, I checked out every useful book and article on writing techniques I could lay my hands on, and for direct response marketing, I got thoroughly enchanted by Joe Sugarman’s "Advertising Secrets of the Written Word."
Now, Maria Veloso’s definitely good at what she does, and good at how she teaches what she does: applying direct response writing techniques to the Internet. There are some drawbacks, though. You're pulled in into the realms of thrilling writing techniques, but also deeply into the hyperbole world of dramatic sales boosts, incredible cost cuts, the truth about hair growth, weight loss, and killer marketing secrets "they" don't want you to know about---so much so that at some point you begin to feel like wanting to come up for some air. "Air" meaning two things: transforming and applying these techniques to, how should I put it, more "upmarket" products and services, and a bit more reflection on the ethics of writing than just mentioning it from time to time. If you think you can't merge killer writing techniques with upmarket products and lots of ethics into the bargain, then I urge you to read Sugarman!
Another drawback is, with the way Veloso presents her techniques, the danger of spawning legions of "copy clones" looms large. Try and check out her reference Web sites, the testimonials' Web sites, and the copywriters' Web sites who apply her techniques, and you'll see how important it is to _not_ simply take these techniques as a ready-made formula to build your house of words. (That doesn't mean that the real good examples aren't real good, mind!)
I'd say, yes, do buy the book. But be ready for the hard work to develop your own ideas, to build on these techniques, and to apply them for your customers in ways that look authentic, feel genuine, sport less hyberbole, and comply with your ethical standards.
Most Recent Customer Reviews
IT IS A MUST
This book is a must for every person wanting to succeed in e business .She teaches the basics to be an excellent copy writting and it makes a big defference on the web... Read more
Published 1 month ago by ALMENCA
sales copy for websites
"One of the best books I have found that applies direct response copy writing secrets to the Internet. Read more
Published on October 11, 2009 by Stewart Gandolf
Veloso: A Modern Day Genius
Maria Veloso has created a book that is a definite guideline for copywriters everywhere to use to generate sales. Read more
Published on September 28, 2009 by D. Bright
Ok
This is an ok read. Some good points but a bit dated and dry.
Published on July 17, 2009 by Matt Prados
The secret every direct response copywriter doesn't want you to...
Here it is: You don't have to read their books.
Why buy books, when you can get all the direct response copy techniques right from their sales pages? Read more
Why buy books, when you can get all the direct response copy techniques right from their sales pages? Read more
Published on July 15, 2009 by Art West
Maria Hit's it right on the HEAD!
Maria Veloso has really nailed this copy writing thing. The whole book is worth it's weight in gold! Read more
Published on July 6, 2009 by Adam J. Perschbacher
Great Book, Not exactly what I wanted though
I was looking for a book that would help me write copy for product description. This book was tailored more towards entire sales pages. Read more
Published on March 31, 2009 by Eric Scism
Worth the Time and Expense
Maria Veloso has an intuitive writing style, and as such, I devoured this book. In my quest to learn successful copywriting techniques, I am in the process of reading several... Read more
Published on March 29, 2009 by John M. DeHaan
Shockingly Good - Doesn't make you drowsy
I've read a ton of similar books recently. However, this is the best one that I've seen for web copy. Read more
Published on January 28, 2009 by A. Needleman
How To Manipulate People With NLP and Write Bad Copy
Customer Video Review
Length:
8:38
Mins
Published on January 27, 2009 by Harlan Kilstein
Inside This Book
(learn more)
First Sentence:
In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
writing web copy, web copywriting, web copywriter, injecting emotion, involvement device, sales path, killer copy, search engine positioning, web visitors, online ads, embedded command, free report, rational words, body copy, recovery principle, order button, website visitors, psychological devices Key Phrases - Capitalized Phrases (CAPs): (learn more)
File Edit View Favorites Tools Help, Memory Foam, Search Favorites, Ted Nicholas, Brian Tracy, Building Block, David Ogilvy, Internet Figure, Mark Joyner, New York Times, Robert Cialdini, United States New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
writing web copy, web copywriting, web copywriter, injecting emotion, involvement device, sales path, killer copy, search engine positioning, web visitors, online ads, embedded command, free report, rational words, body copy, recovery principle, order button, website visitors, psychological devices Key Phrases - Capitalized Phrases (CAPs): (learn more)
File Edit View Favorites Tools Help, Memory Foam, Search Favorites, Ted Nicholas, Brian Tracy, Building Block, David Ogilvy, Internet Figure, Mark Joyner, New York Times, Robert Cialdini, United States New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Books on Related Topics
(learn more)
|
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
So You'd Like to...
Look for Similar Items by Category
- Books > Business & Investing > Industries & Professions > Retailing
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Business & Investing > Marketing & Sales > Sales & Selling
- Books > Computers & Technology > Web Development > Web Services
- Books > Education & Reference > Writing, Research & Publishing Guides > Writing
- Books > Teens
