Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications) [Hardcover]

Bing Liu (Author)

Book Description

Publication Date: January 21, 2009 | ISBN-10: 3540378812 | ISBN-13: 978-3540378815 | Edition: 1st ed. 2007. Corr. 2nd printing

This book provides a comprehensive text on Web data mining. Key topics of structure mining, content mining, and usage mining are covered. The book brings together all the essential concepts and algorithms from related areas such as data mining, machine learning, and text processing to form an authoritative and coherent text. The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining. Lecturers can readily use it for classes on data mining, Web mining, and Web search. Internet support with lecture slides and project problems is available online.

Editorial Reviews

Review

From the reviews:

"This is a textbook about data mining and its application to the Web. … Liu succeeds in helping readers appreciate the key role that data mining and machine learning play in Web applications. … It also motivates the student by adding immediacy and relevance to the concepts and algorithms described. I liked the way the concepts are introduced in a stepwise manner. … I also appreciated the bibliographical notes at the end of each chapter." (W. Hu, ACM Computing Reviews, January, 2009)

From the Back Cover

Web mining aims to discover useful information and knowledge from Web hyperlinks, page contents, and usage data. Although Web mining uses many conventional data mining techniques, it is not purely an application of traditional data mining due to the semi-structured and unstructured nature of the Web data. The field has also developed many of its own algorithms and techniques. Liu has written a comprehensive text on Web mining, which consists of two parts. The first part covers the data mining and machine learning foundations, where all the essential concepts and algorithms of data mining and machine learning are presented. The second part covers the key topics of Web mining, where Web crawling, search, social network analysis, structured data extraction, information integration, opinion mining and sentiment analysis, Web usage mining, query log mining, computational advertising, and recommender systems are all treated both in breadth and in depth. His book thus brings all the related concepts and algorithms together to form an authoritative and coherent text. The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining and data mining both as a learning text and as a reference book. Professors can readily use it for classes on data mining, Web mining, and text mining. Additional teaching materials such as lecture slides, datasets, and implemented algorithms are available online. --This text refers to an alternate Hardcover edition.

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Product Details

• Hardcover: 552 pages
• Publisher: Springer; 1st ed. 2007. Corr. 2nd printing edition (January 21, 2009)
• Language: English
• ISBN-10: 3540378812
• ISBN-13: 978-3540378815
• Product Dimensions: 9 x 6.4 x 1.4 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #557,177 in Books (See Top 100 in Books)
  • #76 in Books > Computers & Technology > Computer Science > Artificial Intelligence > Machine Learning

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars review from an academic who uses this book for teaching, July 4, 2009

By 

Olfa Nasraoui (Louisville, KY USA) - See all my reviews
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This review is from: Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications) (Hardcover)

So what does the author, Bing Liu know about Web data mining to write the book "Web Data Mining - Exploring Hyperlinks, Contents, and Usage Data"[1] ? Fortunately the answer is "a lot!" This fact along with the title which had some cosine similarity with the names of my research lab and a graduate course that I have been teaching at the University of Louisville since 2004, and prior to that at the University of Memphis since 2000, are the reasons why I ordered a copy of this book. Bing Liu is a well seasoned researcher who has made significant contributions to association rule mining, in particular classification using association rule mining and association rule mining with multiple supports. He has also worked on Web data extraction, and more recently on opinion mining. In addition to the expertise of the author, two of the chapters, Chapter 8, Web Crawling, and Chapter 12, Web Usage Mining, were contributed by two leading experts in these respective areas, Filippo Menczer for the former and Bamshad Mobasher for the latter.
This book is appropriate for students at the graduate or senior undergraduate level, for practitioners in industry, and even as a good comprehensive reference for researchers in academia.
The Table of Contents held a surprise for someone who had always found it hard to limit the number of textbooks to one book in a web mining course that does not have data mining as prerequisite, and thus typically prescribes a good data mining book to introduce data mining techniques, in addition to a second book related to web mining. This book, on the other hand, has two parts, one devoted to data mining, and the other devoted to Web mining. While it was not a problem to find a very good data mining book (I have a few of them on my bookshelf), it was harder to find a book that addressed data mining and Web mining. It was also hard to find a good and comprehensive Web mining book, since most of them tend to focus on one or only two of the three main Web mining areas of Web structure, content, and usage mining (typically leaving Web usage mining in the dark, with just a small section, citing that it is an emerging area). This book, on the other hand, is a serious book on Web mining that also devotes a decent portion to data mining. I would describe the way the topics are presented as deep and rigorous enough in most chapters, which is in contrast to a large number of books on data mining and web mining. That said, because the book is full of simple examples that illustrate the methods being discussed, it is useful even for beginners, making it also appropriate for an introductory level course.

8 of 8 people found the following review helpful:

3.0 out of 5 stars Good overview on current topics, January 15, 2009

By 

Lucas N. Santos "Lucas Nazário dos Santos" (Florianópolis, SC Brazil) - See all my reviews
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This review is from: Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications) (Hardcover)

What I liked most about the book was the scratch I got when facing all the possibilities regarding data that is free available on the Internet. My interest area is crawling, and there is an exclusive chapter about it on the book. But as with all others chapters, it's only a bird's-eye view on the topic, so specifically the crawler part of the book wasn't of much use. In spite of it, my expectations were reached with the rest of the work, since I just wanted to be aware of what is happening today concerning Web data mining. I must note that, although chapters on relevant topics are small (more or less 30 and so pages) and surely don't cover all the nuances, the book comes with plenty of references for anyone who wants to dig further.

7 of 8 people found the following review helpful:

5.0 out of 5 stars Excellent graduate text and reference, March 5, 2008

By 

Chad Williams - See all my reviews
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This review is from: Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications) (Hardcover)

This book makes a great text for graduate courses, as well as a reference for scholars. The chapters are well written and provide good examples for any significant concepts. Each section covers the basics to establish a foundation of understanding for someone unfamiliar with the area, but goes on to also touch upon the research forefront on each topic. One of the most useful sections I've found as a researcher is the Bibliographic Notes found at the end of each section which briefly describes the major groups of work within the topic with cites to major papers/articles/books in each of these areas (seems to be about 50 or so per chapter).

The only "drawback" to this book would be if you wanted to touch upon everything, there is far too much content for a single semester. However as mentioned above, the chapters are structured such that you could easily use the first couple sections of each chapter to cover all the foundations and either leave later sections for students to read on their own/select an advanced project, or cover the remainder in a 2nd semester.

I highly recommend this book to any graduate looking for a comprehensive text and reference on web mining.

(In the interest of full disclosure, I am listed in the acknowledgements from providing feedback on a pre-print edition of the text that was used as our course textbook. I do not get royalties from sales in any way.)