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Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications) Hardcover – June 26, 2011

ISBN-13: 978-3642194597 ISBN-10: 3642194591 Edition: 2nd ed. 2011

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Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications) + Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and More + Six Degrees: The Science of a Connected Age
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Editorial Reviews

Review

From the reviews:

"This is a textbook about data mining and its application to the Web. […] Liu succeeds in helping readers appreciate the key role that data mining and machine learning play in Web applications. […] It also motivates the student by adding immediacy and relevance to the concepts and algorithms described. I liked the way the concepts are introduced in a stepwise manner. […] I also appreciated the bibliographical notes at the end of each chapter." ACM Computing Reviews, W. Hu, , January 2009

From the reviews of the second edition:

“Liu (Univ. of Illinois, Chicago) discusses all three types of Web mining--structure, content, and usage--in the technology’s efforts to glean information from hyperlinks, Web page content, and usage logs. […] Practical examples complement the discussions throughout the text, and each chapter includes useful ‘Bibliographic Notes’ and an extensive bibliography. […] Liu states that his intended audience includes both undergraduate and graduate students, but notes that researchers and Web programmers could benefit from this text as well. Summing Up: Recommended. Upper-division undergraduates through professionals.” J. Johnson, Choice, Vol. 49 (5), January 2012

"[...] Liu's book provides a comprehensive, self-contained introduction to the major data mining techniques and their use in Web data mining. [...] Professionals and researchers alike will find this excellent book handy as a reference. Its extensive lists of references at the end of each chapter provide hundreds of pointers for further reading. As a textbook, it is also suitable for advanced undergraduate and graduate courses on Web mining; it is highly selfcontained and includes many easy-to-understand examples that will help readers grasp the key ideas behind current Web data mining techniques." ACM Computing Reviews, Fernando Berzal, February 2012

From the Back Cover

Web mining aims to discover useful information and knowledge from Web hyperlinks, page contents, and usage data. Although Web mining uses many conventional data mining techniques, it is not purely an application of traditional data mining due to the semi-structured and unstructured nature of the Web data. The field has also developed many of its own algorithms and techniques.

Liu has written a comprehensive text on Web mining, which consists of two parts. The first part covers the data mining and machine learning foundations, where all the essential concepts and algorithms of data mining and machine learning are presented. The second part covers the key topics of Web mining, where Web crawling, search, social network analysis, structured data extraction, information integration, opinion mining and sentiment analysis, Web usage mining, query log mining, computational advertising, and recommender systems are all treated both in breadth and in depth. His book thus brings all the related concepts and algorithms together to form an authoritative and coherent text.

The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining and data mining both as a learning text and as a reference book. Professors can readily use it for classes on data mining, Web mining, and text mining. Additional teaching materials such as lecture slides, datasets, and implemented algorithms are available online.

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Product Details

  • Series: Data-Centric Systems and Applications
  • Hardcover: 600 pages
  • Publisher: Springer; 2nd ed. 2011 edition (June 26, 2011)
  • Language: English
  • ISBN-10: 3642194591
  • ISBN-13: 978-3642194597
  • Product Dimensions: 9.5 x 6.8 x 1.6 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #370,456 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

14 of 14 people found the following review helpful By O. Nasraoui on July 4, 2009
Format: Hardcover
So what does the author, Bing Liu know about Web data mining to write the book "Web Data Mining - Exploring Hyperlinks, Contents, and Usage Data"[1] ? Fortunately the answer is "a lot!" This fact along with the title which had some cosine similarity with the names of my research lab and a graduate course that I have been teaching at the University of Louisville since 2004, and prior to that at the University of Memphis since 2000, are the reasons why I ordered a copy of this book. Bing Liu is a well seasoned researcher who has made significant contributions to association rule mining, in particular classification using association rule mining and association rule mining with multiple supports. He has also worked on Web data extraction, and more recently on opinion mining. In addition to the expertise of the author, two of the chapters, Chapter 8, Web Crawling, and Chapter 12, Web Usage Mining, were contributed by two leading experts in these respective areas, Filippo Menczer for the former and Bamshad Mobasher for the latter.
This book is appropriate for students at the graduate or senior undergraduate level, for practitioners in industry, and even as a good comprehensive reference for researchers in academia.
The Table of Contents held a surprise for someone who had always found it hard to limit the number of textbooks to one book in a web mining course that does not have data mining as prerequisite, and thus typically prescribes a good data mining book to introduce data mining techniques, in addition to a second book related to web mining. This book, on the other hand, has two parts, one devoted to data mining, and the other devoted to Web mining.
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13 of 13 people found the following review helpful By Lucas N. Santos on January 15, 2009
Format: Hardcover Verified Purchase
What I liked most about the book was the scratch I got when facing all the possibilities regarding data that is free available on the Internet. My interest area is crawling, and there is an exclusive chapter about it on the book. But as with all others chapters, it's only a bird's-eye view on the topic, so specifically the crawler part of the book wasn't of much use. In spite of it, my expectations were reached with the rest of the work, since I just wanted to be aware of what is happening today concerning Web data mining. I must note that, although chapters on relevant topics are small (more or less 30 and so pages) and surely don't cover all the nuances, the book comes with plenty of references for anyone who wants to dig further.
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7 of 8 people found the following review helpful By Chad Williams on March 5, 2008
Format: Hardcover Verified Purchase
This book makes a great text for graduate courses, as well as a reference for scholars. The chapters are well written and provide good examples for any significant concepts. Each section covers the basics to establish a foundation of understanding for someone unfamiliar with the area, but goes on to also touch upon the research forefront on each topic. One of the most useful sections I've found as a researcher is the Bibliographic Notes found at the end of each section which briefly describes the major groups of work within the topic with cites to major papers/articles/books in each of these areas (seems to be about 50 or so per chapter).

The only "drawback" to this book would be if you wanted to touch upon everything, there is far too much content for a single semester. However as mentioned above, the chapters are structured such that you could easily use the first couple sections of each chapter to cover all the foundations and either leave later sections for students to read on their own/select an advanced project, or cover the remainder in a 2nd semester.

I highly recommend this book to any graduate looking for a comprehensive text and reference on web mining.

(In the interest of full disclosure, I am listed in the acknowledgements from providing feedback on a pre-print edition of the text that was used as our course textbook. I do not get royalties from sales in any way.)
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Format: Hardcover Verified Purchase
This is a very well-written book. It is also a highly ambitious project as the book covers breadth and depth of many web analytics and data mining/machine learning related topics. It is also written in a very accessible way but still delivers strong technical knowledge for technical audience. I don't think this book has much competition in this area (so far), and the author clearly is a real expert.
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0 of 1 people found the following review helpful By S. Wang on April 7, 2013
Format: Hardcover Verified Purchase
Clearly explained a LOT of algorithms concisely in this volume. Better than all other books in the field in my opinion.
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