Web Design: Introductory Concepts and Techniques (Shelly Cashman) [Paperback]

Gary B. Shelly (Author), H. Albert Napier (Author), Ollie N. Rivers (Author)

Book Description

ISBN-10: 1423927184 | ISBN-13: 978-1423927181 | Publication Date: July 2, 2008 | Edition: 3

This third edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site. Written for an introductory course, the text offers a variety of challenging written and hands-on activities at the end of each chapter that test comprehension, build Web research skills and design awareness, and provoke thought regarding current issues in technology. Web Design, Third Edition reveals useful design concepts and techniques typically not addressed in HTML or Web authoring texts, and is written in a style that makes the concepts presented easy to understand.

Editorial Reviews

About the Author

Gary Shelly Gary Shelly, together with co-author Tom Cashman, wrote and published his first computer education textbook in 1969. Since then, more than twenty million copies of Shelly Cashman textbooks have been sold. In recent years, Gary, Tom, and a talented group of contributing authors have produced leading textbooks on computer programming, computer concepts, and application software. Thomas J. Cashman Thomas J. Cashman received his education at California State University, Los Angeles. In 1960, he established one of the first business data processing programs in the United States at Long Beach City College in California, where he taught and served as department head from 1960 to 1966. In 1969, he began collaborating with Gary Shelly. Since that time, Cashman, Shelly, and a talented group of contributing authors have produced more than 186 leading textbooks on computer programming, computer concepts, and application software. He has also taught summer institutes for teachers at the University of Central Oklahoma, Memphis State University, and Purdue University. The Shelly Cashman Series Thirty-five years ago, computer educator Tom Cashman collaborated with Gary Shelly, one of his programming students, on their first book: IBM System/360 Assembler Language, published by Anaheim Publishing Company. With the success of this book, they formed a writing partnership that has endured to this day. Shelly and Cashman soon became the best-selling authors in computer and computer programming education. In 1980, they published the first ever full-color Introduction to Computers text. Not only did they sell 1.8 million copies of this edition, they changed the face of the Introductory computer course forever. Today, the Shelly Cashman Series books, published by Course Technology, are used by thousands of educators and millions of students, all around the world. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 264 pages
• Publisher: Course Technology; 3 edition (July 2, 2008)
• Language: English
• ISBN-10: 1423927184
• ISBN-13: 978-1423927181
• Product Dimensions: 10.6 x 8.4 x 0.5 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #126,123 in Books (See Top 100 in Books)

More About the Author

Gary B. Shelly wrote and published his first computer education textbook in 1969. To date, more than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software, that are the leading textbooks in the computer technology market today. For the past 34 years, Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology.

Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

3.0 out of 5 stars Required Textbook, October 9, 2009

By 

R. Johnson (Michigan) - See all my reviews
(REAL NAME)   

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This review is from: Web Design: Introductory Concepts and Techniques (Shelly Cashman) (Paperback)

This is one of three textbooks required for a class that I'm taking. It was a last minute "add-on". The class is in its 5th week and we have yet to even open this book for the class. I would not have purchased this book had it not been required. And having read through it, I still would not have purchased it.

3 of 4 people found the following review helpful:

2.0 out of 5 stars High Price / Low Value, February 22, 2009

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CaptainVegas (Wadsworth, OH, USA) - See all my reviews

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This review is from: Web Design: Introductory Concepts and Techniques (Shelly Cashman) (Paperback)

This books is WAY too general in it's discussion of Web Design. If you're looking for something that's focused 100% on the theory of web design, this book might be for you. If you're looking for any sort of how-to at all, this book is NOT for you. I purchased this book as a textbook for a Web Site Administration class and I'm wondering why it was even required.

2 of 3 people found the following review helpful:

4.0 out of 5 stars Quick Course on Basic of Web Design, February 14, 2010

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Star - See all my reviews

This review is from: Web Design: Introductory Concepts and Techniques (Shelly Cashman) (Paperback)

This book covers the basics of web design and goes into detail about what makes up a good website, how to write for the web, how the Internet and the world wide web work, and several other topics. It's perfect for those who are considering a degree or career in web design. The only problem is the book's resources. While it provides a lot of good online material, the review materials won't give you the right answers to the questions and can be tedious to work with.