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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads Paperback – October 27, 2007

ISBN-13: 978-0321489821 ISBN-10: 0321489829 Edition: 1st

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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads + Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
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Product Details

  • Paperback: 216 pages
  • Publisher: New Riders; 1 edition (October 27, 2007)
  • Language: English
  • ISBN-10: 0321489829
  • ISBN-13: 978-0321489821
  • Product Dimensions: 9.1 x 7.5 x 0.4 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #368,022 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money."
--  Bryan Eisenberg, bestselling author of Call to Action

"Filled with practical design tips proven to increase conversion rates and improve your online results."
-- Jeff Hackett, SVP, Online Sales, Wachovia

"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."
-- Janin Kompor, Director of Marketing, Decimal, Inc.

From the Back Cover

Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:
  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% - 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!

More About the Author

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Customer Reviews

I will read anything else you will ever write.
F. Shayan
I highly recommend this book for anyone managing, making decisions about, designing, or programming a web site.
Ann Krause
Everyone who has an ecommerce web site should buy Web Design for ROI, by Lance Loveday and Sandra Niehaus.
Kimberly Krause Berg

Most Helpful Customer Reviews

50 of 59 people found the following review helpful By J. Myers on February 7, 2008
Format: Paperback
I don't agree with many of the other reviews written here. Everyone keeps mentioning how strategic this book is. I found it to be very tactical. It dissects a lot of specific landing pages and recommends fixes for them, but most of the advice does not necessarily apply in general. You are often told what to do, but not whay you should do it. There is not nearly enough information on background principles.

The book is very pretty. But given that there are only 187 pages, and there are a ton of screenshots and wide page margins, there is not a lot of substance. The so-called "Chapter 10" is a bunch of book covers and other recommended reading.

I expected a lot more.
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16 of 20 people found the following review helpful By Francis Nart on December 18, 2008
Format: Paperback
This book is for beginners...but real beginners !
It is extremely poor ! 15 pages too explain the concept of ROI (return on investment), 16 pages to explain the concept of "conversion rate" (a simple division !)...

Nothing to learn from it. I was very disappointed and I don't understand the ecstatic reviews on this book.
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17 of 22 people found the following review helpful By Kayden Kelly on April 29, 2008
Format: Paperback
Did you like "Don't Make Me Think?" If so, this is a must-have addition to your core web strategy, design, and marketing knowledge library.

Who wrote this book and why does it matter?
Luckily, I had the opportunity to see the authors, Lance and Sandra, present at a recent web conference and I was blown away by their insight into lead generation and how effectively they could communicate it.

Lance and Sandra are well respected thought leaders in the web industry who speak regularly at conferences and have now delivered a practical guide to help business leaders, web marketers, web designers and everyone else understand the value of proper web design and how to improve a web site to achieve an impressive ROI.

What is the best thing about this book?
I greatly appreciated the investment they made in the elegant organization and design of this book since it makes it so easy to consume. Most books try to do too much and over complicate the information they are looking to pass on to others. When I came across this book I greatly appreciated that I could quickly absorb it and then easily refer back to key information when needed.

Why do you need this book?
The design guidelines Lance and Sandra provide will help you optimize your website conversion to deliver a clear ROI and, more importantly in our case, they help you better understand and communicate the business case for doing so.
Read more ›
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15 of 19 people found the following review helpful By notmyrealname on December 21, 2008
Format: Paperback Verified Purchase
If you buy this book, you will be paying them to advertise to you. At least half the book is dedicated to promoting the people who wrote this book and not to teaching. I wish I hadn't wasted my money on this one.
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13 of 17 people found the following review helpful By Andrew Anderson on February 11, 2008
Format: Paperback
I was really amazed with the content in this book. I've read several books on search marketing, usability, design and general web marketing but this was the first one that has pulled it all in to one concise book. I've read books twice as long that haven't covered half as much.

While this book isn't meant for a complete newbie to the web I would recommend this book for web savvy first time web marketers. But don't think that this book is a beginner book. An adventurous young entrepreneur could run an entire consulting practice just by following the steps in this book and still feel comfortable that they were providing real value to their clients.

In fact I was very surprised at the completeness in this book. Most books written by agencies or consultants give you just enough of a taste to understand the principles but don't actually give you enough knowledge to go off and do it yourself. I really applaud the thoroughness in Web Design for ROI.

Lance and Sandra walk you through each section of the site from landing pages, home page, shopping carts and everything in between as well as break down the unique problems for each page and how to fix them.

They have working sections where you can actually apply what it is they are teaching as well as actual examples with screen grabs.

My absolute favorite part of the book though was the metrics section. They show you how a little effort on single sections of your site can have a greater effect than just dumping more money into driving traffic to an inefficient site.

Their approach is amazingly simple and even a number challenged marketer like myself can use it. I've even started using those metrics when I make presentations to my managers and let me tell you, managers (or clients) love seeing numbers. It makes it so much easier to sell your initiative when you have some simple numbers to show them.
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5 of 6 people found the following review helpful By Bill Heaton on March 26, 2008
Format: Paperback
I learned how to apply a conversion optimization to create a larger return on investment for my search engine optimization and marketing efforts by creating a larger percentage of goal conversions with my current volume of web site traffic.

This will have a lasting and recurring benefit since a small decrease in bounces and abandoned goal funnels will generate a higher percentage of growth without buying more traffic. This process of conversion optimization has the biggest band for my buck (or sweat) and helps with growing conversions with my current pay-per-click campaigns. Also, the strategies presented will help me communicate more effectively with my audience. The book inspired me to apply a conversion optimization beginning at my check-put pages, working my way back to the home page. After adding a secondary goal on my detail pages I noticed an increase in online sales.

This optimization process creates results! I also recorded an audio review, use your favorite search engine to find 'Pixel Handler Radio' and listen online.
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