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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
 
 
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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads [Paperback]

Lance Loveday (Author), Sandra Niehaus (Author)
4.1 out of 5 stars  See all reviews (35 customer reviews) |
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Book Description

Publication Date: October 27, 2007 | ISBN-10: 0321489829 | ISBN-13: 978-0321489821 | Edition: 1
Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:
  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!

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Customers buy this book with Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug Paperback $23.87

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads + Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Price For Both: $48.70

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Editorial Reviews

Review

"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money."
--  Bryan Eisenberg, bestselling author of Call to Action

"Filled with practical design tips proven to increase conversion rates and improve your online results."
-- Jeff Hackett, SVP, Online Sales, Wachovia

"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."
-- Janin Kompor, Director of Marketing, Decimal, Inc.

Product Details

  • Paperback: 216 pages
  • Publisher: New Riders Press; 1 edition (October 27, 2007)
  • Language: English
  • ISBN-10: 0321489829
  • ISBN-13: 978-0321489821
  • Product Dimensions: 9 x 7.6 x 0.4 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #311,676 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Lance Loveday Page
Lance Loveday
Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews
49 of 57 people found the following review helpful
Format:Paperback
I don't agree with many of the other reviews written here. Everyone keeps mentioning how strategic this book is. I found it to be very tactical. It dissects a lot of specific landing pages and recommends fixes for them, but most of the advice does not necessarily apply in general. You are often told what to do, but not whay you should do it. There is not nearly enough information on background principles.

The book is very pretty. But given that there are only 187 pages, and there are a ton of screenshots and wide page margins, there is not a lot of substance. The so-called "Chapter 10" is a bunch of book covers and other recommended reading.

I expected a lot more.
Was this review helpful to you?
16 of 20 people found the following review helpful
Format:Paperback
Did you like "Don't Make Me Think?" If so, this is a must-have addition to your core web strategy, design, and marketing knowledge library.

Who wrote this book and why does it matter?
Luckily, I had the opportunity to see the authors, Lance and Sandra, present at a recent web conference and I was blown away by their insight into lead generation and how effectively they could communicate it.

Lance and Sandra are well respected thought leaders in the web industry who speak regularly at conferences and have now delivered a practical guide to help business leaders, web marketers, web designers and everyone else understand the value of proper web design and how to improve a web site to achieve an impressive ROI.

What is the best thing about this book?
I greatly appreciated the investment they made in the elegant organization and design of this book since it makes it so easy to consume. Most books try to do too much and over complicate the information they are looking to pass on to others. When I came across this book I greatly appreciated that I could quickly absorb it and then easily refer back to key information when needed.

Why do you need this book?
The design guidelines Lance and Sandra provide will help you optimize your website conversion to deliver a clear ROI and, more importantly in our case, they help you better understand and communicate the business case for doing so.

We have a great library of web design, strategy and marketing books but only "Don't Make Me Think" and "Web Design for ROI" are used all the time as quick reference books when we want to help a client understand why we are making the decisions we are or to help remind us what the proper way to approach web design is from a usability and conversion stand point.

Who do we recommend this book for?
Anyone who has any influence on web design whatsoever even if it is just approving the budget.

If you work for a web design agency, we highly recommend sending this book to your clients so they better understand the value of experienced web designers and the direct potential it has to drive revenues when done following the guidelines in this book. Also, get a copy (like we did) for everyone on your web design/development team so they will understand key web design principles and how they help you focus on and exceed your clients' business goals.

Lance and Sandra, thanks for the great book of web knowledge and please write more books on web design, strategy, and marketing topics!
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13 of 16 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
If you buy this book, you will be paying them to advertise to you. At least half the book is dedicated to promoting the people who wrote this book and not to teaching. I wish I hadn't wasted my money on this one.
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Most Recent Customer Reviews
A must have for your digital marketing toolbox
You have to hand it to the author--this book is solid, not overly technical, and offers some great solutions that you can put into effect immediately. Read more
Published 22 months ago by Thank You
Very Clear...Very Suprising
I really underestimated this book. After reading it, I have a whole new understanding of web design in general. Read more
Published on March 9, 2010 by Mark Griffeth
Limited usefulness
If you have a local B&M business or a local service business, this is not a very helpful book. It is geared almost exclusively toward online product sales sites. Read more
Published on October 7, 2009 by M. Harrison
Good basic info on how to build good websites that make money
The book is written for people new to the whole issue of building to maximise income (they call it maximise 'Return on Investment' but it's just a fancy way of saying, "Make More... Read more
Published on June 12, 2009 by Dr. Lance D. Chambers
Not as Bad as some Reviews, but still pricey
I purchased the book for about $39.99 at Borders. It's a nice looking book and has some good information but it was a bit expensive for what information I did receive from it. Read more
Published on February 6, 2009 by MarsMan
Better than expected...
Book was well written and easy to follow. Unlike other books on the same topic, author used examples of best practices. Read more
Published on January 28, 2009 by N
A Gift Idea for Web Designers - Web Design for ROI
I'm one of those persons that love books, bookstores, and stores like Office Max and Staples. I love the feel of a glossy paperback book cover, sight of rows of colorful pens, and... Read more
Published on December 27, 2008 by Kimberly Krause Berg
Extremely poor !
This book is for beginners...but real beginners !
It is extremely poor ! 15 pages too explain the concept of ROI (return on investment), 16 pages to explain the concept of... Read more
Published on December 18, 2008 by Francis Nart
Practical Advice for the Financially Focused
As the title promises, this book gives lots of practical and actionable advice. The first chapter introduces a little theory. Read more
Published on October 19, 2008 by Glenn
Book Review from Silicon Valley Web Builder (SVWB)
This book is a very handy practical guideline for anyone involved in making any major or minor web design decisions. Read more
Published on September 25, 2008 by Bess Ho
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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page abandonment rate, landing page, site metrics, category page, dropoff rate, checkout process, shipping offer, primary call
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